Lumi vs Black Willow
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lumi
Discover outfits that match your life by exploring your personal style preferences, comfort, and mood. Get guided recommendations for real-life situations and earn rewards as you find pieces you love. Feel confident with authentic looks.
- Inside-out stylist
- Outfit discovery for real life
- Guided style exploration
- Personalized palette mixing
- Rewards program (Lumi Points)
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STYLE THAT FEELS MORE LIKE YOU Meet LUMI — your personalized styling assistant. Discover outfit ideas tailored to your lifestyle, preferences, body, and taste. Explore looks for real-life moments and build a style that feels natural to you. LEARN WHAT WORKS FOR YOU Build confidence in your style through your personalized Style Plan. Explore styling insights, outfit guidance, colors, silhouettes, and combinations that help you better understand what feels right on you - and why. WITH LUMI YOU CAN - Discover outfit ideas tailored to your life - Learn how to dress with more confidence - Explore your personal style gradually STYLE EVOLVES OVER TIME The more you interact with LUMI, the more personal your experience becomes. Download LUMI and start discovering a style that feels like you. Terms of Use: https://lumi-app.co/terms-of-use Privacy Policy: https://lumi-app.co/privacy-policy
Black Willow
Discover feminine and trendy women's apparel, accessories, footwear, and gifts. This boutique offers exclusive app discounts and early access to new arrivals for fashion-forward individuals.
- Feminine and trendy styles
- Apparel, accessories, footwear, and gifts
- Exclusive app discounts
- Early access to new arrivals
- Shop for the active, fashionable woman
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Welcome to Black Willow! Join us as we go live, offer exclusive app discounts, and give our app downloaders a sneak peek into everything we've got going on Dedicated to providing feminine, trendy styles to the women of North Texas and beyond, we carry apparel, accessories, footwear, and gifts for the active, fashionable woman who wants to feel beautiful and empowered no matter what she’s wearing. Download the Black Willow app today!
Screenshots
Verdict
The clearest difference is rating: Black Willow at 5.0 against Lumi's 4.0. Black Willow also leads on in-app purchases (none vs 27) and ads (none vs shown). Lumi's advantage is ratings volume (16K vs 1). On price, update cadence and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lumi sells 26 in-app purchases, starting at $19.99 per month. Black Willow asks for nothing beyond the download.
Black Willow holds the better App Store score, 5.0 against 4.0. That said, the two scores are not equally well evidenced: Lumi has 16K ratings behind it against 1, so its average is the more settled of the two.
Lumi ships an update every 5 days, Black Willow every 9 days. The most recent releases landed on October 31, 2026 and October 2, 2026 respectively.
| Parameter | Lumi | Black Willow |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (16K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 43.8% of reviews | — |
| Number of ratings | 16K — better | 1 |
| Update frequency | Every 5 days — better | Every 9 days |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 307 MB | 112 MB |
| Age rating | 17+ | 4+ |
| Developer | Bramol Limited | Black Willow Boutique |
Customer experience
Lumi
Black Willow
Bugs and requests
Lumi
Reported bugs
3 issues- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information
Requested features
4 requests- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases
Black Willow
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Lumi
- 1 month3 Days trial$19.991 Month
- Lumi Base3 Days trial$29.991 Month
- Monthly Plan – Trial3 Days trial$29.991 Month
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- Monthly Plan Non-Trial$29.991 Month
- Lumi Premium3 Days trial$39.991 Month
- Monthly Plan$49.991 Month
- Quarter Plan Non-Trial$59.993 Months
- 1 year$69.991 Year
- LUMI Quarterly Plan$89.993 Months
- 1 year (Standard)3 Days trial$99.991 Year
- Color Palette$4.99
- Wardrobe Guide2 variants$5.99
- Hair Guide$5.99
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- Body Guide$5.99
- Body Guidebook$14.99
- Seasonal Capsule Session$14.99
- Color Palette$14.99
- Additional Outfit$19.99
- Color Palette (19.99)$19.99
- Seasonal Capsule$29.99
- Seasonal Capsule 34.99$34.99
- Style Identity$39.99
- Seasonal Capsule$39.99
- Wardrobe Revamp$49.99
- Bundle 3 in price of 2$69.99
- Lifetime Non-Trial$99.99
Black Willow
No in-app purchases
