Lumi: styling assistant appears legitimate, with a few gaps. The AppsHunter Legitimacy Score for Lumi is 78 out of 100 points across 7 verification signals from App Store and developer data.

Lumi User Reviews

Name: Lumi: styling assistant
Rating: 4 (16480 reviews)

Lumi: styling assistant

Bramol Limited

🌟 Lifestyle

🛍️ Shopping

Customer Experience

Positive experience44.0% of reviews

Neutral1.7% of reviews

Negative experience54.3% of reviews

~ Based on 1,221 written reviews from the US App Store.

What users say

Summarized from real user reviews of Lumi. Based on 16K reviews and a 4.0/5 average, it highlights the 4 positives and 5 negatives reviewers mention most about this Shopping app.

Positive things

👍Helpful and personalized styling advice
🤩Enjoyable and engaging experience with stylists
💡Useful tips for building a versatile wardrobe
🤗Stylists understand customer's needs and preferences

Negative things

🤥Misleading advertising and hidden subscription fees
🤬Difficult to cancel subscription and get refunds
🤯Confusing app navigation and functionality
😒Generic style recommendations not tailored to individual
🤑Expensive subscription model for limited services

Is Lumi Safe?

Lumi: styling assistant appears mostly safe based on user ratings. AppsHunter Safety Score for Lumi is 80/100.

This assessment is based on 16,480 user ratings, with an App Store average of 4/5.

Safety Analysis

76.6% of ratings point to a safe experience

3.5% of ratings suggest some concerns

19.9% of ratings point to a risky experience

~ Based on 16,480 App Store ratings for Lumi.

Is Lumi Legit?

Lumi: styling assistant appears legitimate, with a few gaps. AppsHunter Legitimacy Score for Lumi is 78/100.

Based on 78 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Most Recent Highest Rated Lowest Rated

Scam. Takes your subscription money, for no returned value

Was told by LUMI you can no longer shop on the app, which is what they based the app’s service and profile (see the descriptions here). Paid for subscriptions which I can no longer use and they will not refund. App gave no notice of the change (in app banners, email, sms). Terrible experience.

AllyGreer

5 days ago

Response from developer

We hear you, and we want to address this directly. Our service has evolved, and we understand that changes to features — especially ones you paid for — should be communicated clearly. If that didn't happen, we're sorry for the confusion that caused. On the subscription and refund: no one should be paying for something they can't use. Please write to us at customer.care@lumi-app.co with your account details and we'll review your situation personally. If a refund is owed, we'll make it right.

Totally wrong suggestions

I’m an inverted triangle and this app suggested blazers with structured shoulders and defined waist instead of flattering raglan sleeves and not overly tight silhouettes. Such suggestions would make an inverted triangles even more disproportionate! Total disappointment, will be applying for the refund.

liliyat0608

19 days ago

Response from developer

We're sorry the recommendations didn't reflect your body type — that's exactly the kind of thing that should work right. Please write to us at customer.care@lumi-app.co with your account details and we'll look into it, including your refund request.

Hidden Fees

This is a horrible app if you are not looking to spend $200 a month. They only let you use a portion of your balance so you are stuck with them. They also say that shipping is free when you check out but ask for additional payment after the package is shipped.

lasthopeforanamenottaken

19 days ago

Informative

I really enjoy how easy it is to browse. The information is not overwhelming. May sound odd, but when I read I imagine a kind and helpful person speaking. I like the outfits and all the options.

Annieft84

20 days ago

Response from developer

Thank you so much for this — the part about imagining a kind, helpful person speaking genuinely made our day. That's exactly the experience we're trying to create. So glad the outfits and options are hitting the mark for you ✨

Very supportive

I’m very happy to have this ‘coursework’ regarding my style type. I believe it was laid out simply and is more supportive than other programs out there! This supports the concept of my style and makes me very happy to return to it!

jolocny

24 days ago

Good guides

Great information with examples to show one the way to best style for your body

gralindy

a month ago

Company w/ integrity

Very fair company. I had a great experience with them and the have extremely kind and quick customer service.

zndkscfZwrwnwzzfazbkcwzcz

a month ago

Changing my life

Very helpful, excited to see how my confidence is about to improve

Dyŋa

a month ago

Netty

Great product

Annet4

a month ago

Great clarity

Great clarity on why things have & haven’t worked in my wardrobe in the past!

Leigh Bubble Fish

a month ago

App

Cannot use this app on my phone. Asked for a refund no response🤬

tommy694201

a month ago

Asked me to rate EARLY

Asked me to rate before I check out the app, really!? No I rather start with one star until I complete tour the app completely.

djhxdthiofdfbgyu

a month ago

Finally !

It all makes sense

nesstoni

a month ago

Scam, terrible app

The ads for this app are entirely misleading. The claim is personalization, but the reality is very basic general advice. The app forces you wait 24 hours between each “lesson” so that you can’t access all the relevant information right away. Probably so you end up stuck in a subscription. The app is also super glitchy with pictures missing. Often the outfit in the picture doesn’t match the links to buy, which defeats the entire purpose. When I have tried to buy items, that process also doesn’t work, charging my card without completing the purchase. Do not waste your money!

Pinner55

a month ago

Level 1 Lumi

The first day of Lumi offers information, outfits and a realisation.

Rj26476

a month ago

Most outfits are great.

Reminds me of how I used to dress when I was out in the workplace and high energy Mon. I’m a fairly relaxed Nan these days.

Happy Nan 68

2 months ago

Billing money grab

Waste of time, waste of money good luck trying to get your subscription cancelled. Can’t believe I somehow got sucked into this.

Oso22001

2 months ago

Response from developer

We're sorry this has been your experience — that's not how it should go. Cancellation should be straightforward, and if you're hitting a wall, we want to fix that right away. Please write to us at customer.care@lumi-app.co with your account details and we'll cancel it for you immediately and make sure you're not charged again.

First day

It’s just the first day of using Lumi but I’ve already discovered looks that I instinctively liked but didn’t think would suit me. Having seen these styles would I’m going to see what I’ve already got to suit my archetype.

Glenoids