TW Pay vs Hele
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
TW Pay
Easily pay for laundry cycles using your smartphone. Purchase credit within the app and use Bluetooth to communicate with washers and dryers. Track your transaction history and receive alerts when your laundry is done.
- Pay for laundry cycles
- Purchase credit in-app
- Control machines via Bluetooth
- Scan machine QR codes
- View account balance
- Track transaction history
- Receive cycle completion alerts
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ATTENTION: Only for use in participating laundry locations. TW Pay is an iPhone application providing the easiest and smartest complete laundry solution. This app allows you to pay for laundry cycles from your account by using Bluetooth to communicate with the washer or dryer. Simply use TW Pay to purchase credit right from the app, then use that credit for your laundry. A full accounting is available to see your transaction purchase history. • Scan the QR code of your laundry room (one time process) • Start laundry machines via Bluetooth by scanning QR code on the machine • Check your card/account balance, and add value to your account for laundry. For participating laundry rooms, you can view machine availability as well as receive alerts when your laundry cycle is complete.
Hele
Earn and redeem reward points on qualifying purchases, including fuel, at participating locations. Points can be used like cash back for desired rewards, and users also receive exclusive discounts and freebies.
- Earn reward points on purchases
- Redeem points like cash back
- Get discounts and freebies
- Points earned on fuel purchases
- Easy to join and use
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At Hele Rewards, we value our customers, so we want to reward YOU for shopping with us! Hele Rewards are easy to get and spend. You’ll earn rewards points on qualifying purchases including fuel! Points can be spent just like cash back at Hele locations for the rewards you want when you want them. Each point = $0.01* That’s it, you’re in! In addition to points, you will also earn discounts and freebies. *Points cannot be redeemed for cash. Other exclusions may apply. See cashier for details.
Screenshots
Verdict
The clearest difference is review sentiment: TW Pay at 88% against Hele's 21%. TW Pay also leads on rating (4.7 vs 2.7) and update cadence (every 6 months vs every 17 months). Hele's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
TW Pay holds the better App Store score, 4.7 against 2.7. That said, the two scores are not equally well evidenced: TW Pay has 191 ratings behind it against 24, so its average is the more settled of the two. Written reviews point the same way: 88% of TW Pay's written reviews are positive against 21% of Hele's.
TW Pay ships an update every 6 months, Hele every 17 months. The most recent releases landed on September 22, 2026 and July 17, 2026 respectively.
| Parameter | TW Pay | Hele |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (191 ratings) — better | 2.7 (24 ratings) |
| Positive reviews | 87.5% of reviews — better | 21.4% of reviews |
| Number of ratings | 191 — better | 24 |
| Update frequency | Every 6 months — better | Every 17 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 10.0 | 10.0 |
| Further details — not scored | ||
| Size | 67 MB | 81 MB |
| Age rating | 4+ | 17+ |
| Developer | KioSoft Technologies LLC | KickBack Points, L.L.C. |
Customer experience
TW Pay
Hele
In-app purchases
TW Pay
No in-app purchases
Hele
No in-app purchases
