Comparison

Thrive vs UNMASKED

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Thrive

This app offers confidential mental health support, including therapy sessions and evidence-based programs. It uses smart technology for early detection of stress, anxiety, and depression, providing tools to manage symptoms and build resilience.

Highlights
  • Confidential therapy sessions
  • Early detection of mental health conditions
  • Cognitive Behavioural Therapy (CBT) program
  • Mood tracking and daily check-ins
  • Meditation and breathing exercises
  • Evidence-based tools and techniques
Features
Read full description

Empowering people to take control of their mental health through accessible and confidential mental health support. Thrive is a mental health and therapy service, delivered via an app. Our NHS-digitally compliant app* uses smart technology to prevent, detect, manage and treat conditions such as stress, anxiety and depression. Using clinically proven tools and techniques, we enable people to take control of their mental health and have access to support when they need it, where they need it, and for as long as they need it. Therapy Therapy is fully confidential and users can access as many sessions as they need without the limits of traditional services. Our certified therapists are available 8am to 8pm UK time, Monday to Friday, to deliver therapy in line with your clinical needs and get you through to full recovery. Available through video, phone call and text - all at the click of a button! Early Detection Designed for early detection, therapists are alerted when users indicate signs of anxiety and/or depression on symptom assessments. A therapist will proactively reach out to offer support - acting as a safety net, before minor issues become crises. CBT Programme Thrive uses the latest Cognitive Behavioural Therapy (CBT) techniques to help people manage specific stressors and retrain unhelpful thoughts. Our comprehensive CBT course provides psychoeducation and engaging learning modules, allowing individuals to better understand the connection between thoughts, behaviours and emotions and be better equipped to navigate mental health difficulties. The more these connections are understood, the better they can be controlled. Build Resilience Monitor your emotions and well-being through our daily checkup session and mood tracker. Engage in validated assessments that screen for depression and anxiety levels, guiding you to the appropriate support when needed. By consistently exploring these tools within Thrive, you'll gain insights into emotional trends, enabling valuable self-reflection and learning opportunities. All assessments and trackers are completely confidential, Deep Muscle Relaxation and Breathing Exercises Modules include Meditation, Calm Breathing, Deep Muscle Relaxation and more, with customisable soundscapes and lengths to fit into your daily life. Evidence-Based Every Thrive tool and feature has been validated by research and is continually developed by experts. Evidence is at the heart of everything we do. Please note Thrive is only available through an organisation that has partnered with Thrive Mental Wellbeing. In order to sign up, please ensure you have the unique access code provided to you by your organisation (often by HR or Wellbeing).DISCLAIMER: The app provides information, suggestions and guidance regarding the treatment and management of mental health conditions. The advice presented is for information only. Please always consult a doctor before making any medical decisions *Complies with the NHS Digital Technology Assessment Criteria in the UK

About

UNMASKED

Features
Read full description

Unmasked Fitness is the ultimate tool for transforming your fitness journey. Whether you're a beginner or an experienced, our app is designed to help you achieve your fitness goals with personalised training and coaching. With easy access to your customised workout plans, real-time coaching feedback, progress tracking, and expert advice, youโ€™ll stay motivated, focused, and accountable. Every session is tailored to your needs, ensuring that your fitness programme is always challenging, enjoyable, and aligned with your goals. Features include: Personalised workout plans that adjust to your progress Real-time communication with your coach for guidance and support Progress tracking to monitor your improvements Access to exclusive fitness resources and tips Virtual training sessions that fit into your busy schedule Take your fitness to the next level with Unmasked โ€” with your personal trainer, anytime, anywhere! * App access requires paid coaching plan Terms of use: https://kahunas.io/terms-conditions Privacy policy: https://kahunas.io/privacy

Screenshots

UNMASKED3 screens

Verdict

The call

The clearest difference is in-app purchases: Thrive at none against UNMASKED's 1. On price, update cadence, ads and device support there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. UNMASKED sells 1 in-app purchase, starting at $190.00 per month. Thrive asks for nothing beyond the download.

UpkeepUpdate frequency

Thrive ships an update every 2 months, UNMASKED every 3 months. The most recent releases landed on September 18, 2026 and September 13, 2026 respectively.

Scorecard1 real difference ยท 7 level
Thrive versus UNMASKED: the parameters behind the verdict, then further details
ParameterThriveUNMASKED
PriceFreeFree
Positive reviews46.2% of reviewsโ€”
Update frequencyEvery 2 months โ€” betterEvery 3 months
AdsNoNo
In-app purchasesNo โ€” betterYes
MonetizationFreeโ€”
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.615.0 โ€” better
Further details โ€” not scored
Size65 MB56 MB
Age rating12+17+
DeveloperThrive Therapeutic Software LtdLeah Bygraves-Paul

In-app purchases

None

Thrive

No in-app purchases

1 purchases

UNMASKED

Subscriptions1
  • Standard Monthly$190.001 Month

Questions

Is Thrive free?
Thrive is free to download, with no in-app purchases.
Is UNMASKED free?
UNMASKED is free to download, with in-app purchases available.
Do Thrive or UNMASKED have ads?
Neither Thrive nor UNMASKED shows ads.
Which is updated more often, Thrive or UNMASKED?
Thrive ships an update every 2 months, and UNMASKED every 3 months. Most recently, Thrive was updated on September 18, 2026 and UNMASKED on September 13, 2026.

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