Comparison

Kale vs Makeup Playbook

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Kale

This app connects everyday people with brands for paid content creation. Earn cash, gift cards, and prizes by sharing authentic posts on social media, with no follower minimums required. Participate in tournaments and climb leaderboards for additional rewards.

Highlights
  • Paid brand deals for UGC
  • Creator tournaments and leaderboards
  • Cash, points, and rewards
  • Fast, friction-free payouts
  • No follower minimums
  • Connect social media accounts
Features
Read full description

Get paid to post about the brands you already love. Kale is the UGC creator app where everyday people earn real cash, brand deals, and tournament prizes by sharing authentic content on social media. There is no follower minimum, no agencies, no awkward pitching. If you can post a TikTok, Reel, or Story, you can get paid on Kale. Millions paid to creators in the past year. Join the 12,000+ creators earning on Kale every month. GET PAID FOR UGC Top brands pay UGC creators to make short-form content about products they actually use. Pick a brand deal, post on your social, get paid. Kale is built for the creators that agencies often overlook: nano-influencers, micro-creators, college students, side-hustlers, and anyone with a phone and some time. COMPETE IN CREATOR TOURNAMENTS Kale isn't just brand deals. Complete daily actions — check in, share a story, comment, make a purchase, refer a friend — to earn points and coins. Climb the leaderboard. Compete in live tournaments where top creators win exclusive rewards and real cash prizes. WHAT YOU GET • Paid brand deals on demand Hundreds of UGC brand deals from household names. Claim, create, post, get paid. • Tournaments & leaderboards Compete with creators across the country. Top spots win cash prizes and exclusive perks. • Cash, points & rewards Redeem earnings for cash payouts, gift cards, exclusive merch, and limited-edition drops. • Fast, friction-free payouts No invoices. No net-60 terms. No follower-count gatekeeping. Just create, post, cash out. HOW IT WORKS 1. Sign up free — connect your TikTok, Instagram, or YouTube. No follower minimum. 2. Pick a UGC brand deal — active brand challenges, new drops daily. 3. Create authentic content — film a quick UGC video in your voice and style. Real opinions only. 4. Post and get paid — submit for review. Approved posts unlock cash, points, and tournament entries. WHO KALE IS FOR • Aspiring UGC creators looking for their first brand deals • Nano- and micro-influencers tired of agencies ghosting them • College students hunting for a flexible side hustle • Stay-at-home parents wanting extra income from social media • TikTok and Reels creators ready to monetize their content • Anyone tired of posting for free FAQ Q: Do I need a lot of followers to get brand deals? No. Kale was built for UGC creators who don't have a manager, agency, or huge following. If you make authentic content, brands want to work with you. Q: How much can I earn? Earnings vary by brand deal and tournament activity. Kale creators have earned over $5 million in the past year, and top creators have earned $5,000+ in a single month across UGC brand deals, tournament prizes, and rewards. Most creators use Kale as a side hustle alongside their existing income. Q: When do I get paid? Approved content unlocks fast payouts. No invoices, no net-60 waits. Q: What kind of UGC works on Kale? Authentic, in-the-moment content. Quick TikToks, Reels, unboxings, "get ready with me" videos, honest reviews — anything that feels like you. Q: Is Kale free to join? 100% free. No subscriptions, no hidden fees. You earn, you keep what you earn. Q: How are tournaments different from brand deals? Brand deals pay you per post for a specific brand. Tournaments stack points across many actions (check-ins, shares, purchases, comments) — top creators on the leaderboard win cash prizes and exclusive rewards. Download Kale today and join the creators turning everyday social posts into real income. Brand deals, cash prizes, tournaments, and rewards — your creator side hustle starts here.

About

Makeup Playbook

Create, explore, and share personalized beauty routines for makeup, skincare, and hair care. Discover product recommendations and connect with a community of beauty enthusiasts. Tailor your regimen to your specific needs and goals.

Highlights
  • Personalized routine creation
  • Explore community routines
  • Product insights and recommendations
  • Community and social features
  • Tailor routines by skin/hair type
Features
Read full description

Create, explore, and share beauty routines like never before with Makeup Playbook. Whether you're mastering your skincare regimen, perfecting a new makeup look, or finding the best products for your hair type, Makeup Playbook is your go-to app for all things beauty. Key Features Personalized Routines Create and manage your own makeup, skincare, hair care and beauty routines. Tailor your routine based on your skin type, hair type, and beauty goals. Explore & Discover Browse routines from other beauty enthusiasts with similar characteristics like oily skin, fine hair, or eczema. Find inspiration, product recommendations, and tips that work for you. Product Insights Discover products used in routines, complete with detailed information, reviews, and recommendations. Save your favorite products to build your beauty arsenal. Community & Social Features Follow your favorite beauty creators, connect with friends, and share your own beauty adventure. Makeup Playbook is your space to connect with others who share your beauty interests.

Screenshots

Kale4 screens
Makeup Playbook4 screens

Verdict

The call

The clearest difference is update cadence: Kale at weekly against Makeup Playbook's every 2 months. Kale also leads on ratings volume (6.8K vs 12). Makeup Playbook's advantage is review sentiment (100% vs 70%) and iOS requirement (13.4 vs 16.4). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Kale against 5.0 for Makeup Playbook. That said, the two scores are not equally well evidenced: Kale has 6.8K ratings behind it against 12, so its average is the more settled of the two. Written reviews are what separate them: 70% of Kale's written reviews are positive against 100% of Makeup Playbook's.

UpkeepUpdate frequency

Kale ships an update weekly, Makeup Playbook every 2 months. The most recent releases landed on November 10, 2026 and November 3, 2026 respectively.

Scorecard4 real differences · 6 level
Kale versus Makeup Playbook: the parameters behind the verdict, then further details
ParameterKaleMakeup Playbook
PriceFreeFree
Rating4.9 (6.8K ratings)5.0 (12 ratings) — better
Positive reviews70.4% of reviews100.0% of reviews — better
Number of ratings6.8K — better12
Update frequencyWeekly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPod — better
Requires iOS16.413.4 — better
Further details — not scored
Size124 MB37 MB
Age rating17+17+
DeveloperPalette Technologies IncMakeup Playbook LLC

Customer experience

Kale

All ratings6,769 ratings
Positive96.6%
Neutral0.7%
Negative2.7%
Written reviews433 reviews
Positive70.4%
Neutral4.4%
Negative25.2%

Makeup Playbook

All ratings12 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Kale

Reported bugs

3 issues
  • Difficulty connecting social media accounts
  • Disappearing submitted videos and challenges
  • Inconsistent payouts for similar video performance

Requested features

4 requests
  • More brand partnerships and opportunities
  • Clearer guidelines and payout information
  • Improved customer support and appeal process
  • Ability to repost/edit videos without penalty

Makeup Playbook

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Kale

No in-app purchases

None

Makeup Playbook

No in-app purchases

Questions

Is Kale free?
Kale is free to download, with no in-app purchases.
Is Makeup Playbook free?
Makeup Playbook is free to download, with no in-app purchases.
Which has better reviews, Kale or Makeup Playbook?
Makeup Playbook is rated higher. Kale averages 4.9 out of 5 from 6.8K ratings, while Makeup Playbook averages 5.0 from 12 ratings.
Do Kale or Makeup Playbook have ads?
Neither Kale nor Makeup Playbook shows ads.
Which is updated more often, Kale or Makeup Playbook?
Kale ships an update weekly, and Makeup Playbook every 2 months. Most recently, Kale was updated on November 10, 2026 and Makeup Playbook on November 3, 2026.

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