Facebook vs Threads
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Connect with friends and discover communities based on your interests. Share moments, explore content, and use AI tools to express yourself creatively. Find unique items and engage with creators.
- Personalized feed
- Marketplace shopping
- AI-powered content creation
- Reels and stories
- Community groups
- Direct messaging
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Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network. Explore and expand your interests: * Shop Marketplace for hidden gems and take your hobbies to the next level * Personalize your Feed to see more of what you like, less of what you don’t * Ask Meta AI for information and get answers instantly * Drive into reels that reflect the things you're interested in * Search Facebook on any topic and get more interactive results Connect with people and communities: * Join groups to learn tips from real people who’ve been there, done that * Get inspired by creators, or catch up with Friends * Add new Friends to your world, but also decide how closely to keep up with them * Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about Share your world: * Use generative AI to create custom stickers and images to delight friends * Customize your profile to choose how you show up and who sees your posts * Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools * Capture moments on the fly with stories Some features may not be available in your country or region. Terms & Policies: https://www.facebook.com/policies_center Privacy Policy: https://www.facebook.com/privacy Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety
Threads
Connect and share your thoughts on a platform designed for conversation. Discover trending topics, join communities based on your interests, and engage in discussions through text, images, and polls. You can also control your experience with privacy settings and direct messaging.
- Start conversations with text, images, polls, and more
- Join discussions through replies
- Stay updated on trending topics
- Control content visibility and replies
- Discover communities and creators
- Private 1:1 and group direct messaging
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Discover new perspectives and connect through conversation on Threads. See what people are talking about right now—from niche interests to big moments. With communities, you can find people who also care about your interests on Threads. Reply, listen, share or just follow along. Here’s what you can do on Threads: ■ Start a thread, share your take Have something on your mind? Take it to Threads. Share a thought, ask a question or open up a conversation. There’s more than one way to kick things off with text, images, polls, ghost posts and more. ■ Jump into replies Jump into the discussion, react to new ideas or just see where the conversation goes. Every thread is an invitation to join in. ■ Keep up with what’s trending From live scores to breaking moments, Threads helps you stay close to what’s happening —and join the conversation when you’ve got something to say. ■ Control the content you see Control who can reply to you, mention you or see your posts. Use Hidden Words to filter out posts and replies that include words or phrases you don’t want to see—so your experience stays on your terms. ■ Go deep on your interests Follow friends, creators and communities for every interest. Threads is built to help you discover new voices and join conversations—starting with the communities you care about most. ■ Connect over chat Keep the conversation going privately with 1:1 and group DMs. When a public thread gets more personal, move it to your inbox to go deeper or share it with a smaller group. Meta Terms: https://www.facebook.com/terms.php Meta Privacy Policy: https://privacycenter.instagram.com/policy Threads Supplemental Privacy Policy: https://help.instagram.com/515230437301944 Threads Supplemental Terms: https://help.instagram.com/769983657850450 Instagram Community Guidelines: https://help.instagram.com/477434105621119 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety
Screenshots
Verdict
The clearest difference is ratings volume: Facebook at 28M against Threads's 2.2M. Facebook also leads on device support (4 vs 1). Threads's advantage is review sentiment (52% vs 40%). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Facebook sells 10 in-app purchases, starting at $2.49 per month and Threads sells 12 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.5 for Facebook against 4.6 for Threads. That said, the two scores are not equally well evidenced: Facebook has 28M ratings behind it against 2.2M, so its average is the more settled of the two. Written reviews are what separate them: 40% of Facebook's written reviews are positive against 52% of Threads's.
Both ship on a similar rhythm, roughly weekly. Both last shipped on September 24, 2026.
| Parameter | Threads | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (28M ratings) | 4.6 (2.2M ratings) — better |
| Positive reviews | 40.2% of reviews | 51.7% of reviews — better |
| Number of ratings | 28M — better | 2.2M |
| Update frequency | Weekly | Weekly |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #2 | #2 |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone |
| Requires iOS | 15.1 — better | 16.3 |
| Further details — not scored | ||
| Size | 484 MB | 221 MB |
| Age rating | 12+ | 12+ |
| Developer | Meta Platforms, Inc. | Instagram, Inc. |
Customer experience
Threads
User reviews
What we love
- 💡 Helpful for staying connected with family and friends
- 👍 Useful for business and advertising
- 👍 Great for sharing photos and memories
- 👍 Convenient marketplace for buying and selling items
Room to improve
- 🐛 Glitchy and buggy app with frequent issues
- 🤖 Overly aggressive content moderation and censorship
- 🤖 Biased and inconsistent enforcement of community guidelines
- 🤖 Lack of effective customer support
- 💸 Overrun with scams and fraudulent activity
Threads
From 2.2M App Store ratingsWhat we love
- 👍 Clean and simple interface
- 🚀 Smooth performance
- 💡 Integrated with Instagram
- 🤝 Sense of community
- 😊 Positive and friendly environment
Room to improve
- 🐛 Frequent crashes and bugs
- 🤖 Too many suggested/random posts
- 🔍 Lacking search and discovery features
- 🔀 Difficulty switching between accounts
- 📱 No iPad app
Bugs and requests
Reported bugs
4 issues- Frequent app crashes and login issues
- Inability to edit or delete old posts and comments
- Marketplace listings getting incorrectly flagged or removed
- Inconsistent behavior between mobile app and web version
Requested features
4 requests- Improved customer support and appeal process
- More transparency and consistency in content moderation
- Better tools for managing and organizing content
- Customizable feed and notification settings
Threads
Reported bugs
3 issues- Inability to post or comment
- Disappearing posts and replies
- Inconsistent account linking with Instagram
Requested features
5 requests- Chronological feed option
- Hashtag and keyword search
- Trending topics section
- Bookmarking/saving posts
- Direct messaging functionality
In-app purchases
- Supporter$2.491 Month
- Supporter$4.991 Month
- 99 Stars$0.99
- 45 Stars$0.99
- 95 Stars$1.99
Show 5 moreShow fewer
- 145 Stars$2.99
- 250 Stars$4.99
- 310 Stars$5.99
- 530 Stars$9.99
- 1200 Stars$19.99
Threads
- No Ads Multi Tier3 variants$0.991 Month
- No Ads Multi Tier2 variants$1.991 Month
- No Ads Multi Tier3 variants$2.991 Month
Show 9 moreShow fewer
- No Ads Multi Tier4 variants$3.991 Month
- No ads (1 account)2 variants$7.991 Month
- No ads (2 accounts)5 variants$12.991 Month
- No ads (3 accounts)2 variants$17.991 Month
- No ads (4 accounts)5 variants$21.991 Month
- No ads (4 accounts)$22.991 Month
- No ads (5 accounts)2 variants$26.991 Month
- No ads (7 accounts)$37.991 Month
- No ads (8 accounts)$42.991 Month








