Comparison

Facebook vs Threads

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Facebook

Connect with friends and discover communities based on your interests. Share moments, explore content, and use AI tools to express yourself creatively. Find unique items and engage with creators.

Highlights
  • Personalized feed
  • Marketplace shopping
  • AI-powered content creation
  • Reels and stories
  • Community groups
  • Direct messaging
Features
Read full description

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network. Explore and expand your interests: * Shop Marketplace for hidden gems and take your hobbies to the next level * Personalize your Feed to see more of what you like, less of what you don’t * Ask Meta AI for information and get answers instantly * Drive into reels that reflect the things you're interested in * Search Facebook on any topic and get more interactive results Connect with people and communities: * Join groups to learn tips from real people who’ve been there, done that * Get inspired by creators, or catch up with Friends * Add new Friends to your world, but also decide how closely to keep up with them * Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about Share your world: * Use generative AI to create custom stickers and images to delight friends * Customize your profile to choose how you show up and who sees your posts * Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools * Capture moments on the fly with stories Some features may not be available in your country or region. Terms & Policies: https://www.facebook.com/policies_center Privacy Policy: https://www.facebook.com/privacy Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety

About

Threads

Connect and share your thoughts on a platform designed for conversation. Discover trending topics, join communities based on your interests, and engage in discussions through text, images, and polls. You can also control your experience with privacy settings and direct messaging.

Highlights
  • Start conversations with text, images, polls, and more
  • Join discussions through replies
  • Stay updated on trending topics
  • Control content visibility and replies
  • Discover communities and creators
  • Private 1:1 and group direct messaging
Features
Read full description

Discover new perspectives and connect through conversation on Threads. See what people are talking about right now—from niche interests to big moments. With communities, you can find people who also care about your interests on Threads. Reply, listen, share or just follow along. Here’s what you can do on Threads: ■ Start a thread, share your take Have something on your mind? Take it to Threads. Share a thought, ask a question or open up a conversation. There’s more than one way to kick things off with text, images, polls, ghost posts and more. ■ Jump into replies Jump into the discussion, react to new ideas or just see where the conversation goes. Every thread is an invitation to join in. ■ Keep up with what’s trending From live scores to breaking moments, Threads helps you stay close to what’s happening —and join the conversation when you’ve got something to say. ■ Control the content you see Control who can reply to you, mention you or see your posts. Use Hidden Words to filter out posts and replies that include words or phrases you don’t want to see—so your experience stays on your terms. ■ Go deep on your interests Follow friends, creators and communities for every interest. Threads is built to help you discover new voices and join conversations—starting with the communities you care about most. ■ Connect over chat Keep the conversation going privately with 1:1 and group DMs. When a public thread gets more personal, move it to your inbox to go deeper or share it with a smaller group. Meta Terms: https://www.facebook.com/terms.php Meta Privacy Policy: https://privacycenter.instagram.com/policy Threads Supplemental Privacy Policy: https://help.instagram.com/515230437301944 Threads Supplemental Terms: https://help.instagram.com/769983657850450 Instagram Community Guidelines: https://help.instagram.com/477434105621119 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety

Screenshots

Facebook4 screens
Threads4 screens

Verdict

The call

The clearest difference is ratings volume: Facebook at 28M against Threads's 2.2M. Facebook also leads on device support (4 vs 1). Threads's advantage is review sentiment (52% vs 40%). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Facebook sells 10 in-app purchases, starting at $2.49 per month and Threads sells 12 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.5 for Facebook against 4.6 for Threads. That said, the two scores are not equally well evidenced: Facebook has 28M ratings behind it against 2.2M, so its average is the more settled of the two. Written reviews are what separate them: 40% of Facebook's written reviews are positive against 52% of Threads's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly weekly. Both last shipped on September 24, 2026.

Scorecard3 real differences · 8 level
Facebook versus Threads: the parameters behind the verdict, then further details
ParameterFacebookThreads
PriceFreeFree
Rating4.5 (28M ratings)4.6 (2.2M ratings) — better
Positive reviews40.2% of reviews51.7% of reviews — better
Number of ratings28M — better2.2M
Update frequencyWeeklyWeekly
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#2#2
DevicesiPhone, iPad, iPod, Apple TV — betteriPhone
Requires iOS15.1 — better16.3
Further details — not scored
Size484 MB221 MB
Age rating12+12+
DeveloperMeta Platforms, Inc.Instagram, Inc.

Customer experience

Facebook

All ratings28,451,570 ratings
Positive88.0%
Neutral3.6%
Negative8.4%
Written reviews21,312 reviews
Positive40.2%
Neutral8.3%
Negative51.6%

Threads

All ratings2,247,152 ratings
Positive90.7%
Neutral3.6%
Negative5.6%
Written reviews7,765 reviews
Positive51.7%
Neutral6.3%
Negative41.9%

User reviews

Facebook

From 28M App Store ratings

What we love

  • 💡 Helpful for staying connected with family and friends
  • 👍 Useful for business and advertising
  • 👍 Great for sharing photos and memories
  • 👍 Convenient marketplace for buying and selling items

Room to improve

  • 🐛 Glitchy and buggy app with frequent issues
  • 🤖 Overly aggressive content moderation and censorship
  • 🤖 Biased and inconsistent enforcement of community guidelines
  • 🤖 Lack of effective customer support
  • 💸 Overrun with scams and fraudulent activity

Threads

From 2.2M App Store ratings

What we love

  • 👍 Clean and simple interface
  • 🚀 Smooth performance
  • 💡 Integrated with Instagram
  • 🤝 Sense of community
  • 😊 Positive and friendly environment

Room to improve

  • 🐛 Frequent crashes and bugs
  • 🤖 Too many suggested/random posts
  • 🔍 Lacking search and discovery features
  • 🔀 Difficulty switching between accounts
  • 📱 No iPad app

Bugs and requests

Facebook

Reported bugs

4 issues
  • Frequent app crashes and login issues
  • Inability to edit or delete old posts and comments
  • Marketplace listings getting incorrectly flagged or removed
  • Inconsistent behavior between mobile app and web version

Requested features

4 requests
  • Improved customer support and appeal process
  • More transparency and consistency in content moderation
  • Better tools for managing and organizing content
  • Customizable feed and notification settings

Threads

Reported bugs

3 issues
  • Inability to post or comment
  • Disappearing posts and replies
  • Inconsistent account linking with Instagram

Requested features

5 requests
  • Chronological feed option
  • Hashtag and keyword search
  • Trending topics section
  • Bookmarking/saving posts
  • Direct messaging functionality

In-app purchases

10 purchases

Facebook

Subscriptions2
  • Supporter$2.491 Month
  • Supporter$4.991 Month
One-time8
  • 99 Stars$0.99
  • 45 Stars$0.99
  • 95 Stars$1.99
Show 5 more
  • 145 Stars$2.99
  • 250 Stars$4.99
  • 310 Stars$5.99
  • 530 Stars$9.99
  • 1200 Stars$19.99
12 purchases

Threads

Subscriptions12
  • No Ads Multi Tier3 variants$0.991 Month
  • No Ads Multi Tier2 variants$1.991 Month
  • No Ads Multi Tier3 variants$2.991 Month
Show 9 more
  • No Ads Multi Tier4 variants$3.991 Month
  • No ads (1 account)2 variants$7.991 Month
  • No ads (2 accounts)5 variants$12.991 Month
  • No ads (3 accounts)2 variants$17.991 Month
  • No ads (4 accounts)5 variants$21.991 Month
  • No ads (4 accounts)$22.991 Month
  • No ads (5 accounts)2 variants$26.991 Month
  • No ads (7 accounts)$37.991 Month
  • No ads (8 accounts)$42.991 Month

Questions

Is Facebook free?
Facebook is free to download, with in-app purchases available.
Is Threads free?
Threads is free to download, with in-app purchases available.
Which has better reviews, Facebook or Threads?
Threads is rated higher. Facebook averages 4.5 out of 5 from 28M ratings, while Threads averages 4.6 from 2.2M ratings.
Do Facebook or Threads have ads?
Both Facebook and Threads show ads.
Which is updated more often, Facebook or Threads?
Facebook ships an update weekly, and Threads weekly. Most recently, Facebook was updated on September 24, 2026 and Threads on September 24, 2026.
Which is more popular, Facebook or Threads?
Facebook currently peaks at #2 in the App Store charts, and Threads at #2. Chart position reflects recent download velocity rather than total install base.

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