Lose It! vs ThatFit
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lose It!
This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.
- Calorie tracking
- Weight loss planning
- AI voice meal logging
- Photo meal logging
- Barcode scanner
- Macro and nutrition tracking
- Intermittent fasting planner
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Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
ThatFit
This app offers personalized, scientifically designed workout plans to help users achieve their fitness goals, including weight loss, fat burning, and muscle gain. It provides targeted exercises for specific body areas and includes expert-consulted diet plans. Routines are adaptable for any lifestyle and require no equipment.
- Personalized workout plans
- Targeted body area exercises
- Scientific diet plans
- Daily progress monitoring
- No equipment required
- Beginner to advanced levels
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ThatFit: Weight Loss Workouts- the ideal destination to help you become the person you've always dreamed of! Slimmer, more balanced, with a fiery body, and with the right diet without having to exercise a lot and spend a lot of time? ThatFit: Weight Loss Workouts will help you get everything you want like slimming, weight loss, fat burning, belly fat, slim waist, plump butt, straight legs, muscle gain, reasonable diet, no equipment, no time-consuming, no need to pay much money,...and fiery body like a dream. ThatFit: Weight Loss Workouts is a virtual trainer that helps create personalized, scientifically designed, engaging workout plans. The workouts are designed by sports experts and combined with your body's metrics to guide you to achieve your goals effectively even in the busiest lifestyle. ThatFit: Weight Loss Workouts provides exercises for targeted body areas such as the buttocks, pelvic area, thigh muscles, calves, and waist; helping you improve injured areas (if any) and reduce stress on muscle groups and joints. It provides exercises to help you build an impressive body in 30 days. Why is ThatFit: Weight Loss Workouts- Perfect your top choice? - Anytime, Anywhere: Whether you're at home, in the office, on the sofa, or even in bed, our adaptable routines suit your way of life. - Various Routines: Provides exercises that turn working out into a fun activity rather than a chore. Regardless of whether you want to lose weight, build muscle, or target particular regions. - A personalized plan: Custom strategies created to suit your habits and goals can accelerate your health journey. - A friendly interface: easy-to-understand, and easy-to-follow lessons. Key Feature of ThatFit: Weight Loss Workouts: - Workout Coach: Personalized workout plans for faster results. - All Levels: Fitness exercises From Beginner to Advanced. - Change you: Comprehensive workouts designed to hit every muscle in your body, giving your body the power to fire up. - 30 days to shine: Start your workout journey so we can use our magic to transform you into the best version of yourself! - Training goals: Focus on the belly, buttock, arm, leg, back, or full body. - Suitable for you: Exercises by body area, stretching exercises, cardio, or HIIT (High-intensity interval training) are ready for you. - Diet: Scientific diet consulted by experts. How many calories each meal has been calculated so you can have the best journey? - Daily Progress Monitoring: Track your transformation and stay motivated with daily updates. Personalized, no equipment, easy to learn, easy to understand, stretching exercises, cardio, low intensity, high intensity, or HIIT? Weight loss, body fat burning, burn belly fat, firm muscles, straight back, perfect shoulders, slim waist, plump buttocks, supple body, ideal model, or attract all eyes? ThatFit: Weight Loss Workouts has it all and welcomes you. Try ThatFit: Weight Loss Workouts now on your dream body journey! ThatFit: Weight Loss Workouts offers the following auto-renewing pro subscriptions: -Payment will be charged to your iTunes Account at confirmation of purchase or after the trial period expires. -Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current subscription period. Your account will be charged for renewal within 24 hours before the end of the current period, and the renewal cost will be identified. -You may manage your subscription and auto-renewal may be turned off by going to your Account Settings after the purchase. -If a free trial period is offered, any unused portion will be forfeited when you purchase a subscription, where applicable. More about our terms and conditions here: Privacy Policy: https://yomaster.com/thatfit/privacy_policy.htm Terms of Service: https://yomaster.com/thatfit/terms-of-use.htm
Screenshots
Verdict
Lose It! and ThatFit both sit at 4.8 stars, but that hides the real split: 100% of ThatFit's written reviews are positive against 54% of Lose It!'s. ThatFit also leads on iOS requirement (16.1 vs 18.0). Lose It!'s advantage is update cadence (weekly vs every 2 months) and ratings volume (778K vs 11). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lose It! sells 17 in-app purchases, starting at $9.99 per year and ThatFit sells 8 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.8 for Lose It! against 4.8 for ThatFit. That said, the two scores are not equally well evidenced: Lose It! has 778K ratings behind it against 11, so its average is the more settled of the two. Written reviews are what separate them: 54% of Lose It!'s written reviews are positive against 100% of ThatFit's.
Lose It! ships an update weekly, ThatFit every 2 months. The most recent releases landed on September 24, 2026 and June 10, 2026 respectively.
| Parameter | Lose It! | ThatFit |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (778K ratings) | 4.8 (11 ratings) — better |
| Positive reviews | 53.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 778K — better | 11 |
| Update frequency | Weekly — better | Every 2 months |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #20 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPad |
| Requires iOS | 18.0 | 16.1 — better |
| Further details — not scored | ||
| Size | 218 MB | 168 MB |
| Age rating | 17+ | 17+ |
| Developer | FitNow | Tran Hoang |
Customer experience
Lose It!
ThatFit
Bugs and requests
Lose It!
Reported bugs
3 issues- Barcode scanner not working
- Syncing issues with Apple Health
- Freezing and crashing on certain actions
Requested features
5 requests- Add micronutrient tracking
- Improve recipe builder functionality
- Provide more personalized meal plans
- Allow custom unit measurements
- Implement a dark mode option
ThatFit
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Lose It!
- Lose It! Premium$9.991 Year
- Lose It! Premium$11.991 Year
- Lose It! Premium$15.991 Year
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- Lose It! Premium$19.991 Year
- Lose It! Premium$23.991 Year
- Lose It! Premium$29.991 Year
- Lose It! Premium Features7 Days trial$29.991 Year
- Lose It! Premium$39.991 Year
- Lose It! Premium Features7 Days trial$39.991 Year
- Lose It! Premium7 Days trial$44.991 Year
- Lose It! Premium7 Days trial$79.991 Year
- Course: Change Your Thinking$9.99
- additional year of premium features$29.99
- year of premium features$39.99
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- Lose It! Premium Lifetime$49.99
- Lose It! Premium Lifetime$59.99
- Lose It! Premium Lifetime Subscription (Discounted)$99.99
ThatFit
- Monthly Purchases$1.991 Month
- Weekly Premium$3.997 Days
- Monthly Premium$9.991 Month
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- Monthly Premium (Trial 7 Days)7 Days trial$9.991 Month
- Yearly Purchases3 Days trial$16.991 Year
- Yearly Premium$79.991 Year
- Yearly Premium (Trial 7 Days)7 Days trial$79.991 Year
- Lifetime Purchases$29.99









