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Lose It! – Calorie Counter

Lose It! – Calorie Counter

Food Tracker for Weight Loss

778K ratings
3818 reviews
With Ads#20 in top-grossing Health & Fitness
🌟 Lifestyle
💪 Health & Fitness
Free
In-App PurchasesWith Ads

Details

  • Released
  • Updated
  • November 21, 2008
  • September 23, 2026

Features

Developer

FitNow
✨Promote your app ✨
Lose It! – Calorie Counter screenshot #1 for iPhone
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iphone
ipad
watch
🧾$9.99 - $99.99
In-App Purchase↘︎
📈no. 20
Charts↘︎
📌Ready
Reviews summary↘︎
⭐3.8K
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📝40+ tags
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🎪3 available
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❓5 answered
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📦~ in 6 days
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About

This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.

✓Calorie tracking
✓Weight loss planning
✓AI voice meal logging
✓Photo meal logging
✓Barcode scanner
✓Macro and nutrition tracking
✓Intermittent fasting planner
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What users say

Summarized from real user reviews of Lose It!. Based on 778K reviews and a 4.8/5 average, it highlights the 6 positives and 5 negatives reviewers mention most about this Health & Fitness app.

Positive things

  • 👍Easy to use
  • 🚀Comprehensive food database
  • 💡Helpful for weight loss
  • 🚀Syncs with fitness trackers
  • 👍Customizable goals and tracking
  • 👍Motivating progress tracking

Negative things

  • 🐛Inaccurate calorie/nutrition data
  • 💰Paywall for basic features
  • 📢Intrusive ads and upselling
  • 🐛Buggy performance issues
  • 🔒Privacy concerns with data sharing
See all reviews
+2

What's New in Lose It!

18.5.301

September 23, 2026

Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!

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Subscription plans

Lose It! Premium

Subscription for Lose It! Premium

$39.991 Year
How to cancel Lose It! subscription ⁉️
1

In-App Purchases

$39.99

year of premium features

1 Year of Premium

Charts

Top Grossing

📈 20+1

Health & Fitness

This app rose +1 position in Health & Fitness chart.

Last updated on September 26, 2026.

Top Free

📈 62+2

Health & Fitness

This app rose +2 positions in Health & Fitness chart.

Last updated on September 26, 2026.

Events

Read more about New in Premium: GLP-1 Support
AvailableMajor Update

New in Premium: GLP-1 Support

A new Premium feature is now in your app.

Sep 3, 2026 — Oct 1, 2026

Read More

Read more about Track Smarter This Summer
Event EndedMajor Update

Track Smarter This Summer

Capture your summer eats

Aug 19, 2026 — Aug 31, 2026

Read More

Read more about Your Summer Logging Hack
Event EndedMajor Update

Your Summer Logging Hack

Log summer eats by simply speaking

Jun 28, 2026 — Jul 29, 2026

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

Subscribe for scanning??

I’m actually very disappointed… I had this hat probably about four months ago and I could scan without having to subscribe. I re-downloaded it so that I could go back and count my calories, but now I have to subscribe to scan things in.
JcbaeJcbae

Not better than its competitors

I tried it for a few weeks because I don’t like MyFitnessPal’s newest user interface update, and I just deleted it because it is objectively worse than other tracker apps out there. Most everything is behind a paywall, especially simple things that should be available like customizing your own calorie intake, which isn’t the case for its competitors. I also really hate that if you forget to click the “log” toggle at the end of the day, you lose a streak and it stops showing you your weight loss prediction. I’ve had to go back a few days to find which day I forgot to press that button so that I can see my projection. Also, the projection itself sucks. Greatly. This app is like pebbles compared to the boulder that is MyFitnessPal. It doesn’t hold a candle to any other tracking apps.
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JacustcherJacustcher

I lost 22 pounds on this app

Just being aware of my intake got me down to my desired Wkit for my wedding. Though my wife disappeared shortly after that. Reminder that weight isn't everything
reporterNotRepeaterreporterNotRepeater

Absolute Scam

Clearly stated in the “In-App Purchases” section of this app are two offers for lifetime’s subscription. One at $49.99 the other at $59.99. However if you actually tried to purchase this one time subscription you are redirected to their website where the lifetime subscription is offered for the “low low” price of TWO HUNDRED FIFTY DOLLARS!!!
This company is lying to you, praying on your insecurities to squeeze every last dollar out of you.
Show more
SeaBreeze_SeaBreeze_

Great tracking app

I’ve been using the Lose It app for a few years now and it checks all the boxes. I can track my macros and adjust my goals as needed. I also love its gentle nudges/notifications when I’m delayed on entering my meals. 😎
Boxers rBoxers r
See 3813 more reviews

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Featured on

Lose It!

Jan 22, 2024

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User experience

🐞

Reported Bugs

3 issues

Barcode scanner not working

Bug

Syncing issues with Apple Health

Bug

Freezing and crashing on certain actions

Bug
✨

Requested Features

5 requests

Add micronutrient tracking

Feature

Improve recipe builder functionality

Feature

Provide more personalized meal plans

Feature

Allow custom unit measurements

Feature

Implement a dark mode option

Feature

FAQ

What does Lose It! do?

Lose It! is a calorie counter and weight loss app designed to help users achieve their weight loss goals. It allows you to track your food intake, exercise, and monitor your progress towards a healthier lifestyle.

What are the key features of Lose It!?

Key features include calorie tracking, personalized weight loss plans, AI voice and photo meal logging, barcode scanning, macro and nutrition tracking, and an intermittent fasting planner. Premium features offer advanced tracking and insights.

Is Lose It! free to use?

The app offers a free version with core calorie tracking and weight loss planning features. Additional advanced features, such as AI photo meal logging and detailed macro tracking, are available through a premium subscription.

What devices is Lose It! compatible with?

Lose It! is compatible with mobile devices and can sync with various fitness trackers and apps like Fitbit, Garmin, Google Fit, and Apple Healthkit to maximize your weight loss or maintenance goals.

How can Lose It! help with weight loss?

By providing tools to track your calorie intake, monitor your nutrition, and log your exercise, the app helps you create and maintain a calorie deficit. Personalized plans and community support further aid in achieving sustainable weight loss.