Lose It! vs Calorie Counter
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lose It!
This app helps users achieve their weight loss goals by tracking calorie intake, nutrition, and exercise. It offers features like AI-powered meal logging, barcode scanning, and personalized diet plans to simplify the journey to a healthier lifestyle.
- Calorie tracking
- Weight loss planning
- AI voice meal logging
- Photo meal logging
- Barcode scanner
- Macro and nutrition tracking
- Intermittent fasting planner
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Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms
Calorie Counter
Easily achieve your weight goals by tracking calorie intake through photos, barcode scans, or manual entry. Personalized daily calorie allowances and detailed nutrition facts are provided. Log workouts and sync with health apps to monitor progress and build healthy habits.
- Personalized calorie allowance
- Track calorie intake via photos, barcodes, manual entry
- Detailed nutrition facts database
- Workout and activity logging
- Fasting programs
- Meal plans and recipes
- Sync with Apple Health
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Calorie Counter: Food Tracker makes achieving your weight goals simple and effective. Whether you want to lose weight, gain weight, or maintain a balanced diet, the app provides a personalized daily calorie allowance based on your height, weight, and goals. Easily track your calorie intake by snapping photos, scanning barcodes, or entering meals manually, and access detailed nutrition facts from a comprehensive database. Stay on top of your nutrition journey by logging workouts and steps or syncing with the Health app for automatic activity tracking. Reach your goals with ease using our comprehensive app: - Set goals: lose weight, gain weight, or eat healthier. - Track calories, water intake, and meal history. - Log meals via barcode, photos, or manual entry. - Explore fasting programs for smarter weight loss. - Access meal plans, diverse diets, and simple recipes. - Get personalized shopping lists for a seamless grocery shopping experience. - Sync with the Apple Health app for automatic calorie tracking. There is a free trial for weekly subscription for the duration of 3 days. You can cancel your free trial at any time before 24 hours prior to converting your account to an auto-renewable subscription. Payment will be charged to your iTunes account at confirmation of purchase. Subscriptions will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal, in accordance with your plan, within 24 hours prior to the end of the current period. You can manage or turn off auto-renew in your Apple ID account settings any time after purchase. Balance your calorie intake, monitor progress, and unlock personal achievements as you build healthy habits and work toward a healthier lifestyle. Terms of use: https://food-mentor.com/cc-tou Privacy policy: https://food-mentor.com/cc-pp
Screenshots
Verdict
The clearest difference is rating: Lose It! at 4.8 against Calorie Counter's 4.3. Lose It! also leads on ratings volume (778K vs 3.6K) and update cadence (weekly vs every 3 weeks). Calorie Counter's advantage is ads (none vs shown). On price, review sentiment, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lose It! sells 17 in-app purchases, starting at $9.99 per year and Calorie Counter sells 12 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Lose It! holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: Lose It! has 778K ratings behind it against 3.6K, so its average is the more settled of the two. Written reviews point the same way: 54% of Lose It!'s written reviews are positive against 50% of Calorie Counter's.
Lose It! ships an update weekly, Calorie Counter every 3 weeks. The most recent releases landed on September 24, 2026 and September 21, 2026 respectively.
| Parameter | Lose It! | Calorie Counter |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (778K ratings) — better | 4.3 (3.6K ratings) |
| Positive reviews | 53.5% of reviews — better | 50.3% of reviews |
| Number of ratings | 778K — better | 3.6K |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #20 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone |
| Requires iOS | 18.0 | 17.0 — better |
| Further details — not scored | ||
| Size | 218 MB | 266 MB |
| Age rating | 17+ | 4+ |
| Developer | FitNow | Hashtag inovatsii EOOD |
Customer experience
Lose It!
Calorie Counter
User reviews
Lose It!
From 778K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Comprehensive food database
- 💡 Helpful for weight loss
- 🚀 Syncs with fitness trackers
- 👍 Customizable goals and tracking
Room to improve
- 🐛 Inaccurate calorie/nutrition data
- 💰 Paywall for basic features
- 📢 Intrusive ads and upselling
- 🐛 Buggy performance issues
- 🔒 Privacy concerns with data sharing
Calorie Counter
From 3.6K App Store ratingsWhat we love
- 🚀 Easy to log meals
- 👍 Helpful for weight loss
- 📊 Detailed nutrition tracking
- 🗓️ Personalized meal plans
- 💪 Motivating progress tracking
Room to improve
- 🔒 Difficult to cancel subscription
- 💰 Expensive subscription fees
- 🐛 Inaccurate calorie/nutrition data
- 📋 Limited food database
- 🤔 Meal plans don't match preferences
Bugs and requests
Lose It!
Reported bugs
3 issues- Barcode scanner not working
- Syncing issues with Apple Health
- Freezing and crashing on certain actions
Requested features
5 requests- Add micronutrient tracking
- Improve recipe builder functionality
- Provide more personalized meal plans
- Allow custom unit measurements
- Implement a dark mode option
Calorie Counter
Reported bugs
5 issues- App crashes frequently
- Syncing issues with Apple Health
- Unable to cancel subscription
- Incorrect step/calorie calculations
- Recipes not loading properly
Requested features
5 requests- Allow manual food entry with macros
- Integrate with other health apps
- Provide more dietary customization
- Longer free trial period
- Better subscription management
In-app purchases
Lose It!
- Lose It! Premium$9.991 Year
- Lose It! Premium$11.991 Year
- Lose It! Premium$15.991 Year
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- Lose It! Premium$19.991 Year
- Lose It! Premium$23.991 Year
- Lose It! Premium$29.991 Year
- Lose It! Premium Features7 Days trial$29.991 Year
- Lose It! Premium$39.991 Year
- Lose It! Premium Features7 Days trial$39.991 Year
- Lose It! Premium7 Days trial$44.991 Year
- Lose It! Premium7 Days trial$79.991 Year
- Course: Change Your Thinking$9.99
- additional year of premium features$29.99
- year of premium features$39.99
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- Lose It! Premium Lifetime$49.99
- Lose It! Premium Lifetime$59.99
- Lose It! Premium Lifetime Subscription (Discounted)$99.99
Calorie Counter
- One week subscription3 Days trial$4.997 Days
- Premium weekly with trial3 Days trial$9.997 Days
- Week Subscription$9.997 Days
Show 9 moreShow fewer
- 1 week subscription7 Days trial$9.997 Days
- My Calorie Counter3 Days trial$19.991 Month
- 1 month subscription$19.991 Month
- Calorie counter: stay in shape$24.991 Month
- 3 month subscription$34.993 Months
- One year subscription$39.991 Year
- Annual subscription with trial7 Days trial$39.991 Year
- Annual with 3-days trial3 Days trial$49.991 Year
- Annual Subscription with trial3 Days trial$64.991 Year
Questions
Is Lose It! free?
Is Calorie Counter free?
Which has better reviews, Lose It! or Calorie Counter?
Do Lose It! or Calorie Counter have ads?
Which is updated more often, Lose It! or Calorie Counter?
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