Target vs Rainbow Shops
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Target
Shop for seasonal items, Halloween essentials, and everyday favorites with deals and convenient pickup or delivery options. Discover new arrivals, browse by category, and use virtual try-on features.
- Seasonal and holiday shopping
- Free Drive Up curbside pickup
- Same-day delivery options
- Target Circle deals and offers
- Virtual try-on for beauty and accessories
- In-store stock checking
- Personalized deals and rewards
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Get ready for the holiday season with everything you need to make the most of the celebrations ahead. From Thanksgiving gatherings and holiday décor to Christmas gifts and festive favorites, the Target app makes it easy to shop for every occasion. Find Thanksgiving essentials, from groceries and holiday decorations to kitchen essentials and everything you need for hosting family and friends. As Christmas gets closer, explore Christmas decorations, Christmas trees, ornaments, stocking stuffers, toys and gift ideas for everyone on your list. Whether you're shopping Black Friday deals, exploring Cyber Monday deals, finding holiday gifts, or getting ready for festive gatherings, discover holiday deals, seasonal essentials, and all your everyday favorites in one place. Get fresh deals and Target Circle offers, free Drive Up for curbside pickup, same-day delivery and easy returns, all with just a tap. Everything you love about Target is just a tap away. Free Drive Up: Just check out with Drive Up and we’ll bring your order out to your car, we’ll even load the trunk, no extra charge. Same-Day Delivery from Target & More Local Stores: Score unlimited same-day delivery on orders over $35 with a Target Circle 360™ membership, or just pay $9.99 per delivery. Target Circle Deals: Browse hundreds of exclusive Target Circle deals, and scan barcodes as you shop so you never miss a way to save. Just-For-You Bonuses: Earn with Target Circle rewards and save with personalized deals. Save & Pay in a Snap: At checkout, just scan your Wallet barcode to stack all your savings, Target Circle deals, gift cards and even 5% off with your Target Circle™ Card. Plan Ahead, Shop Smarter: Build your list ahead of time, find your items in the aisles and spot what’s on sale before you even walk in. Check Stock Before You Go: Know what’s available at your store, see top-rated finds, and read real reviews from fellow shoppers. Shop by Category for Everything You Need: With the Target app, you can easily shop by category, whether you’re looking for food & beverage, essentials & beauty, apparel & accessories or home & electronics. Just tap to find everything you need in one spot. See It in Your Space: Place furniture and decor in your space before you decide to buy, making shopping for your space easy and fun. Virtual Try-On: See how beauty products and accessories look on you with our virtual try-on feature, no guesswork, just confidence in your picks. Shop Target-Owned Brands: You’ll find groceries, electronics and all the everyday essentials from Target’s own brands, like Good & Gather, up&up and Heyday. Designer Collections You’ll Love: We team up with top designers to bring you limited-edition home decor, apparel & accessories and so much more. Download the Target app and unlock savings, surprises, and a little everyday joy, every time you shop.
Rainbow Shops
Discover trendy and affordable fashion for women, juniors, and plus sizes. Shop clothing, shoes, and accessories with new styles added daily. Enjoy free shipping on qualifying orders and convenient in-store returns.
- Affordable fashion for women, juniors, and plus sizes
- New styles added daily
- Save favorites to Wishlist
- Fast checkout
- Free in-store returns
- Sizes 0-24 & XS-4X
- Kids fashion available
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Hot Fashion, Hotter Prices Shop affordable women’s, juniors, and plus size clothing, shoes, and accessories — with new styles added daily. Enjoy free shipping on orders over $15 when you pick up in one of our 900+ stores. Download the Rainbow Shops app now. • Over 39K 5‑star reviews • Save your favorites to Wishlist • Fast checkout & free in‑store returns • Sizes 0–24 & XS–4X • Kids fashion, too!
Screenshots
Verdict
The clearest difference is ads: Rainbow Shops at none against Target's shown. Rainbow Shops also leads on review sentiment (73% vs 59%) and monetization model (free vs ad-supported). Target's advantage is ratings volume (7M vs 43K) and chart position (#14 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Target against 4.9 for Rainbow Shops. That said, the two scores are not equally well evidenced: Target has 7M ratings behind it against 43K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Target's written reviews are positive against 73% of Rainbow Shops's.
Target ships an update every 6 days, Rainbow Shops every 2 weeks. Both last shipped on November 11, 2026.
| Parameter | Target | Rainbow Shops |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (7M ratings) — better | 4.9 (43K ratings) |
| Positive reviews | 59.4% of reviews | 73.0% of reviews — better |
| Number of ratings | 7M — better | 43K |
| Update frequency | Every 6 days — better | Every 2 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #14 — better | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 463 MB | 64 MB |
| Age rating | 4+ | 4+ |
| Developer | Target | Rainbow Shops |
Customer experience
Target
Rainbow Shops
User reviews
Target
From 7M App Store ratingsWhat we love
- 🚀 Intuitive and fluid shopping experience
- 🔍 Helpful product search and filtering
- 📍 In-store location and price lookup features
- 💳 Convenient wallet and loyalty program integration
- 🛒 Smooth checkout and order management
Room to improve
- 🤔 Confusing settings and navigation
- 🤷♀️ Inconsistent in-stock information
- 🤬 Fraudulent pricing and dark patterns
- 🔌 Unreliable wallet and payment features
- 🚚 Delivery and order fulfillment issues
Rainbow Shops
From 43K App Store ratingsWhat we love
- 💕 Favorite store
- 👍 Affordable prices
- 🌈 Variety of styles
- ⚡ Fast shipping
- 🛍️ Convenient online shopping
Room to improve
- 🤔 Inconsistent sizing
- 💰 Increasing prices
- 🐛 Glitchy app
- 🔍 Difficult to find items in-store
- 🤦♀️ Poor returns process
Bugs and requests
Target
Reported bugs
3 issues- Login and account management issues
- Inconsistent behavior across different device and OS versions
- Glitches in order placement, tracking, and fulfillment
Requested features
5 requests- Improved in-store inventory visibility and filtering
- Seamless integration of pickup, delivery, and shipping options
- Enhanced personalization and customization capabilities
- Streamlined checkout and payment experiences
- Better communication and transparency around order status
Rainbow Shops
Reported bugs
4 issues- Login issues after app update
- Wishlist items disappearing
- Constant update prompts
- Freezing and crashing on certain actions
Requested features
5 requests- Add wishlist/favorites feature
- Improve in-app search and navigation
- Integrate online and in-store inventory
- Implement product reviews
- Offer ship-to-store option
In-app purchases
Target
No in-app purchases
Rainbow Shops
No in-app purchases
