FreshDirect vs Keepsake
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FreshDirect
Shop for groceries and alcohol from anywhere and have them delivered to your home or business. Discover fresh, in-season foods, local products, and convenient meal solutions. Schedule deliveries with flexible options, including express and same-day service in select areas.
- Mobile grocery ordering
- Browse categories and curated lists
- Improved search functionality
- Flexible delivery scheduling
- Express and same-day delivery options
- Shop past purchases and create lists
- Direct customer service contact
Read full descriptionHide full description
Get food that delivers you: Grocery shop from anywhere for delivery to your home or business. FreshDirect offers the best in-season foods, local finds, easy meals, and all your favorite brands. Available to both residential and business customers in the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore. Perks of using the FreshDirect app: • Easily place or modify your grocery order from your mobile device. • Find just what you’re looking for (or discover something new) with browsable categories, curated lists, and an improved search. • Pick a timeslot and schedule your delivery window. 2-hour express and same-day delivery options available in select areas. • Shop your previous purchases, create lists, and easily reorder your faves. • Have a question? Quickly get in touch with our customer service team. About FreshDirect Founded and based in New York City since 2002, FreshDirect is a leading online grocer that’s committed to delivering the highest quality, freshest food. By working directly with growers, producers, and local food innovators, we create food experiences and drive simple, healthy solutions to make every day better for our customers. Checking grocery shopping off your list should be easy, and we’ve thought of everything to get it done around your busy schedule. For more information, visit www.freshdirect.com.
Keepsake
This personal gifting assistant helps you remember important people, their special occasions, and save gift ideas. It provides personalized recommendations for thoughtful products, experiences, and local gestures.
- Track birthdays and special occasions
- Save gift ideas by person
- Personalized gift recommendations
- Discover product and experience ideas
- Organize reminders and saved ideas
Read full descriptionHide full description
Keepsake is a personal gifting assistant that helps you keep track of the people, occasions, and gift ideas that matter most. Add the important people in your life, save their birthdays and special occasions, and get personalized gift recommendations when it is time to show up. Keepsake helps you discover thoughtful products, experiences, local ideas, and meaningful gestures based on what you know about each person. With Keepsake, you can: - Track birthdays, anniversaries, holidays, and custom occasions - Save gift ideas by person and occasion - Get personalized recommendations before important dates - Explore product, experience, and local gift ideas - Pass on ideas that do not fit so future recommendations get better - Keep reminders and saved ideas organized in one place Keepsake is built for thoughtful gifting, fewer last-minute scrambles, and better moments with the people you care about.
Screenshots
Verdict
The clearest difference is review sentiment: Keepsake at 100% against FreshDirect's 33%. Keepsake also leads on ads (none vs shown) and monetization model (free vs free with in-app purchases). FreshDirect's advantage is ratings volume (30K vs 2). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Keepsake holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: FreshDirect has 30K ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 33% of FreshDirect's written reviews are positive against 100% of Keepsake's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 26, 2026 and October 22, 2026 respectively.
| Parameter | FreshDirect | Keepsake |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (30K ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 33.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 30K — better | 2 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 101 MB | 35 MB |
| Age rating | 17+ | 4+ |
| Developer | FreshDirect | Keepsake AI LLC |
Customer experience
FreshDirect
Keepsake
Bugs and requests
FreshDirect
Reported bugs
5 issues- App crashes during checkout process
- Address and payment info not saving properly
- Incorrect product availability and pricing
- Syncing issues between app and website
- Unresponsive search and navigation
Requested features
5 requests- Add shopping list functionality
- Improve product review and rating system
- Allow customization of frequently ordered items
- Provide better delivery time slot management
- Enhance in-app customer support options
Keepsake
Not enough reviews yet to summarise bugs or requests.
In-app purchases
FreshDirect
No in-app purchases
Keepsake
No in-app purchases
