FreshDirect User Reviews

Customer Experience

Positive experience35.5% of reviews
Neutral9.5% of reviews
Negative experience55.0% of reviews

~ Based on 211 written reviews from the US App Store.

What users say

Is FreshDirect Safe?

FreshDirect: Grocery Delivery appears safe based on user ratings. AppsHunter Safety Score for FreshDirect is 96/100.

This assessment is based on 29,561 user ratings, with an App Store average of 4.8/5.

Safety Analysis

95.7% of ratings point to a safe experience
1.8% of ratings suggest some concerns
2.5% of ratings point to a risky experience

~ Based on 29,561 App Store ratings for FreshDirect.

Is FreshDirect Legit?

FreshDirect: Grocery Delivery appears to be a legitimate app. AppsHunter Legitimacy Score for FreshDirect is 100/100.

Based on 100 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

App keeps crashing

The app no longer works after the latest app version update. Opens and shows FreshDirect sign but then nothing happens.

buggy and getting worse

I’ve been a customer for years. The app is a mess and keeps getting worse. Painful and buggy to use. Constantly have to re-add items to the cart because the UI says things were added but then they are not there. Hire better engineers or have better software quality control please!!

Horrible and buggy

I have been a customer for years. The app gets worse every month. There's a persistent problem with updating orders. It freezes if you try to add a promotion code. You have to close and reopen it several times. It uses Apple Pay by default because the credit card I have used for years is connected to my Apple Pay account but I don't want that and there isn't a way to stop it. The search function is absolutely inaccurate. I could go on. Whoever designed this app should be ashamed of themselves.
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VoiceOver accessibility

I’m visually impaired and use VO to mavigate the FD app. I’m used to having to do work-arounds when a button, for example, is non responsive. I can only do this because I have enough sight to see the screen and navigate these instances without VO. But recently the app is now unresponsive when I double tap on Photos. This means I can only tap on type to hear a response. I was trying to figure out how to communicate directly with the developers and noticed that they responded to reviews. Can you please fix this issue Delting and reinstalling the app has never fixed any issue I have had with the app. Thanks
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New updates are really obnoxious

I have been a loyal customer for nine years. They have been making updates to both their website and the app. On the app, the payment method always defaults to Apple Pay. I have to manually change it to a different payment method each time I make a change
to my cart. There is no way to choose your default payment method.

Also, if I put items in my cart on the website, they do not show up on the app. I have to put the identical items in my cart on the website into the cart on the app. They are not in sync.

They have also started substituting items if they are out of stock of the item you ordered. There is no option to select alternate substitute items like on every other shopping app. Also, you can’t opt out of the substitution. You do not have a choice. They used to just tell you an item you ordered was out of stock. Now they substitute an item, and a customer service rep told me you do not have a choice about this. There are other changes too that I find really obnoxious and unfriendly to users.
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Stopped working

The app stopped working two days ago. No update available. Opens briefly then shows error message. Before that it was a good app.

New updates are garbage

Update #4 8/7/26
I stand by my initial garbage assessment. It doesn’t take 2 weeks to fix this mess. Still having issues modifying cart. I made changes and it looked like it saved for my delivery this morning but no. It didn’t save. Sucks not to be able to easily change the cart.

Update #3 7/30/26
Still having issues with time slot selection. This was never a problem before. Now I can’t get next day service. It’s like holiday scheduling.

Update #2 7/29/26
Problems appear to be resolved now. Will continue to monitor and if no problems this gets bumped back to 5 star.

Update 7/29/26
Sill garbage. Any attempt to modify the cart now fails. I get the oops page if I attempt to modify through orders. I don’t get a modify page if I go through the home page order. If by some chance I do get into the cart, it doesn’t modify. I’ve uninstalled, restarted phone, and reinstalled. I’ve tried going through the internet homepage. The whole site is screwed. Who tf did this? 20 years it was working fine with an occasional glitch but is now basically unusable if you can’t modify the cart. And no, I’m not going to be gaslit into a pointless call to spend my time troubleshoot your problems.

Update 7/27/26
Still garbage. Tried to update cart, it reverts to a new cart. Problems with payment - it keeps asking for Apple Pay even though I’ve sent my Amex as default. Time slots were unavailable for 4 days. I’ve written to customer support and was met with someone rude. Eventually someone else resolved the time slot issue but everything else is buggy. The developers hate this corporation. As a 20 year veteran of FD, I found this a surprising lack of interest in the customer and now is just about the worst app I use on my iPhone.
This app was working just fine. Now it is impossible to update cart when the order has been placed. Just garbage.
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Bring back the option to request a credit

The new app version crashes constantly, doesn’t save cart items, and removes the option to request a credit. I get orders constantly and sometimes items are crushed, defrosted, or missing—don’t make me deal with an AI chatbot to get credit on my order when it’s your company’s mistake.

Keeps freezing and not loading

The app used to be good however recently it keeps freezing, and I have the most recent update

New updates are garbage

Update #3 7/30/26
Still having issues with time slot selection. This was never a problem before. Now I can’t get next day service. It’s like holiday scheduling.

Update #2 7/29/26
Problems appear to be resolved now. Will continue to monitor and if no problems this gets bumped back to 5 star.

Update 7/29/26
Sill garbage. Any attempt to modify the cart now fails. I get the oops page if I attempt to modify through orders. I don’t get a modify page if I go through the home page order. If by some chance I do get into the cart, it doesn’t modify. I’ve uninstalled, restarted phone, and reinstalled. I’ve tried going through the internet homepage. The whole site is screwed. Who tf did this? 20 years it was working fine with an occasional glitch but is now basically unusable if you can’t modify the cart. And no, I’m not going to be gaslit into a pointless call to spend my time troubleshoot your problems.

Update 7/27/26
Still garbage. Tried to update cart, it reverts to a new cart. Problems with payment - it keeps asking for Apple Pay even though I’ve sent my Amex as default. Time slots were unavailable for 4 days. I’ve written to customer support and was met with someone rude. Eventually someone else resolved the time slot issue but everything else is buggy. The developers hate this corporation. As a 20 year veteran of FD, I found this a surprising lack of interest in the customer and now is just about the worst app I use on my iPhone.
This app was working just fine. Now it is impossible to update cart when the order has been placed. Just garbage.
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Delivery

I’m in a wheelchair and the driver’s always come to me very helpful

App keeps crashing

App keeps saying “Oops something’s wrong…” after the current 26.6 IOS update

This company is going down the toilet

Their app stability is terrible. I am a 29-year customer and they have never been so bad. Stay away.

Good for staples and some good produce

Prepared foods lack variety, often 4-minute meals are over salted and low quality. Deli salads pretty good. I rely on for basics. Good delivery service.

New app update

I honestly feel that this app update was created by an intern or a family friend. It has improved a bit but still pretty terrible overall. But I will continue to use the app and most likely complain to anyone around me after I place my order. Now the payment section has bugs .

Deceptive offers

You offer a promotion that is limited to specific delivery times but then you claim all those time slots are not available.

App keeps crashing

When the app works it’s great, but I tried to open it today and it just kept crashing.

New updates are garbage

This app was working just fine. Now it is impossible to update cart when the order has been placed. Just garbage.

Terrible prices and even worse delivery

Always late, most recently they only delivered me 3/18 items I ordered through their awful subcontracted drivers with non-refrigerated personal cars

Good Services, Prices Too High

I have been a long time customer of FreshDirect. I find their food is fresh, delicious and the service is excellent. Lately, though, I am finding FD products priced significantly higher than my local market. Too often I can find the same product, with the same quality, at a much lower price. For example, organic blackberries are $1 cheaper at my local market. That’s a cost savings that is hard to ignore. Also, products I’ve been able to get through FD in the past are no longer being carried. That means I can’t do my whole shop using FD.
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