FreshDirect User Reviews

Customer Experience

Positive experience34.6% of reviews
Neutral9.2% of reviews
Negative experience56.2% of reviews

~ Based on 217 written reviews from the US App Store.

What users say

Is FreshDirect Safe?

FreshDirect: Grocery Delivery appears safe based on user ratings. AppsHunter Safety Score for FreshDirect is 96/100.

This assessment is based on 29,561 user ratings, with an App Store average of 4.8/5.

Safety Analysis

95.7% of ratings point to a safe experience
1.8% of ratings suggest some concerns
2.5% of ratings point to a risky experience

~ Based on 29,561 App Store ratings for FreshDirect.

Is FreshDirect Legit?

FreshDirect: Grocery Delivery appears to be a legitimate app. AppsHunter Legitimacy Score for FreshDirect is 100/100.

Based on 100 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Terrible app for an online grocery store

The app always times out. I have re-review the order multiple times before checkout for unavailable items instead of identifying them all at once. It crashes multiple times during my order process

Push notification ads

Prices in the last few months have been skyrocketing for worse quality produce (fruits and vegetables). The app itself is not bad, borderline decent. But the types of ads pushed in notifications are so bad and CANNOT be configured. It’s unacceptable.

Takes forever to order buggy

Fresh direct prices are high more than Whole Foods and the app is slow and buggy

Endless bugs, load errors, and the slowest app I use

Used to be fine, but over the past months the app is riddled with bugs, errors, and takes FOREVER to load anything. It’s easily the slowest app I depend on each week. Additionally, their once spectacular customer service has become a “prove it” game with their chat agents. I spend thousands here each year—if I tell you you delivered spoiled or defrosted food to me, it’s because you did, and I expect a credit on my account for it.

Considering switching to a competitor’s delivery service.
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Don’t waste your time

I was sitting at home waiting for my grocery order that NEVER ARRIVED.. After trying to get a hold of support for an hour they told me my order was going to be 4+ hour late (no notice no email no nothing .. if I didn’t call I would have been sitting here for half the day lol terrible service and the app sucks. Constantly breaking and not working when trying to schedule orders or edit cart!)
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The worst app I've ever used

Every weekend I dread doing battle with this app. Hands down the worst functioning app I've ever used. It's EXTREMELY slow, half the time the buttons don't actually work. Try to change the delivery address?? Nope, won't work. Delete an item from your cart? Too bad, you're getting it anyway! And FD is gonna charge you for it! Enter a discount code? Nope the app just freezes. I either give up and try the website, and when that inevitably fails I just put the kids in the car and go to Trader Joe's, or order from Whole Foods or Costco, which is knocking it out of the park these days. If the produce wasn't such high quality I'd just delete FD altogether and move on. But it's so hard to find good groceries that I suffer this, the most terrible app in history, over and over again every weekend like Sisyphus. It's not like it's for anything important like feeding my family or anything. Srsly, FD, what gives?? Get your act together!
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App keeps crashing

The app no longer works after the latest app version update. Opens and shows FreshDirect sign but then nothing happens.

buggy and getting worse

I’ve been a customer for years. The app is a mess and keeps getting worse. Painful and buggy to use. Constantly have to re-add items to the cart because the UI says things were added but then they are not there. Hire better engineers or have better software quality control please!!

Horrible and buggy

I have been a customer for years. The app gets worse every month. There's a persistent problem with updating orders. It freezes if you try to add a promotion code. You have to close and reopen it several times. It uses Apple Pay by default because the credit card I have used for years is connected to my Apple Pay account but I don't want that and there isn't a way to stop it. The search function is absolutely inaccurate. I could go on. Whoever designed this app should be ashamed of themselves.
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VoiceOver accessibility

I’m visually impaired and use VO to mavigate the FD app. I’m used to having to do work-arounds when a button, for example, is non responsive. I can only do this because I have enough sight to see the screen and navigate these instances without VO. But recently the app is now unresponsive when I double tap on Photos. This means I can only tap on type to hear a response. I was trying to figure out how to communicate directly with the developers and noticed that they responded to reviews. Can you please fix this issue Delting and reinstalling the app has never fixed any issue I have had with the app. Thanks
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New updates are really obnoxious

I have been a loyal customer for nine years. They have been making updates to both their website and the app. On the app, the payment method always defaults to Apple Pay. I have to manually change it to a different payment method each time I make a change
to my cart. There is no way to choose your default payment method.

Also, if I put items in my cart on the website, they do not show up on the app. I have to put the identical items in my cart on the website into the cart on the app. They are not in sync.

They have also started substituting items if they are out of stock of the item you ordered. There is no option to select alternate substitute items like on every other shopping app. Also, you can’t opt out of the substitution. You do not have a choice. They used to just tell you an item you ordered was out of stock. Now they substitute an item, and a customer service rep told me you do not have a choice about this. There are other changes too that I find really obnoxious and unfriendly to users.
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Stopped working

The app stopped working two days ago. No update available. Opens briefly then shows error message. Before that it was a good app.

New updates are garbage

Update #4 8/7/26
I stand by my initial garbage assessment. It doesn’t take 2 weeks to fix this mess. Still having issues modifying cart. I made changes and it looked like it saved for my delivery this morning but no. It didn’t save. Sucks not to be able to easily change the cart.

Update #3 7/30/26
Still having issues with time slot selection. This was never a problem before. Now I can’t get next day service. It’s like holiday scheduling.

Update #2 7/29/26
Problems appear to be resolved now. Will continue to monitor and if no problems this gets bumped back to 5 star.

Update 7/29/26
Sill garbage. Any attempt to modify the cart now fails. I get the oops page if I attempt to modify through orders. I don’t get a modify page if I go through the home page order. If by some chance I do get into the cart, it doesn’t modify. I’ve uninstalled, restarted phone, and reinstalled. I’ve tried going through the internet homepage. The whole site is screwed. Who tf did this? 20 years it was working fine with an occasional glitch but is now basically unusable if you can’t modify the cart. And no, I’m not going to be gaslit into a pointless call to spend my time troubleshoot your problems.

Update 7/27/26
Still garbage. Tried to update cart, it reverts to a new cart. Problems with payment - it keeps asking for Apple Pay even though I’ve sent my Amex as default. Time slots were unavailable for 4 days. I’ve written to customer support and was met with someone rude. Eventually someone else resolved the time slot issue but everything else is buggy. The developers hate this corporation. As a 20 year veteran of FD, I found this a surprising lack of interest in the customer and now is just about the worst app I use on my iPhone.
This app was working just fine. Now it is impossible to update cart when the order has been placed. Just garbage.
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Bring back the option to request a credit

The new app version crashes constantly, doesn’t save cart items, and removes the option to request a credit. I get orders constantly and sometimes items are crushed, defrosted, or missing—don’t make me deal with an AI chatbot to get credit on my order when it’s your company’s mistake.

Keeps freezing and not loading

The app used to be good however recently it keeps freezing, and I have the most recent update

New updates are garbage

Update #3 7/30/26
Still having issues with time slot selection. This was never a problem before. Now I can’t get next day service. It’s like holiday scheduling.

Update #2 7/29/26
Problems appear to be resolved now. Will continue to monitor and if no problems this gets bumped back to 5 star.

Update 7/29/26
Sill garbage. Any attempt to modify the cart now fails. I get the oops page if I attempt to modify through orders. I don’t get a modify page if I go through the home page order. If by some chance I do get into the cart, it doesn’t modify. I’ve uninstalled, restarted phone, and reinstalled. I’ve tried going through the internet homepage. The whole site is screwed. Who tf did this? 20 years it was working fine with an occasional glitch but is now basically unusable if you can’t modify the cart. And no, I’m not going to be gaslit into a pointless call to spend my time troubleshoot your problems.

Update 7/27/26
Still garbage. Tried to update cart, it reverts to a new cart. Problems with payment - it keeps asking for Apple Pay even though I’ve sent my Amex as default. Time slots were unavailable for 4 days. I’ve written to customer support and was met with someone rude. Eventually someone else resolved the time slot issue but everything else is buggy. The developers hate this corporation. As a 20 year veteran of FD, I found this a surprising lack of interest in the customer and now is just about the worst app I use on my iPhone.
This app was working just fine. Now it is impossible to update cart when the order has been placed. Just garbage.
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Delivery

I’m in a wheelchair and the driver’s always come to me very helpful

App keeps crashing

App keeps saying “Oops something’s wrong…” after the current 26.6 IOS update

This company is going down the toilet

Their app stability is terrible. I am a 29-year customer and they have never been so bad. Stay away.

Good for staples and some good produce

Prepared foods lack variety, often 4-minute meals are over salted and low quality. Deli salads pretty good. I rely on for basics. Good delivery service.