EasyMeasure vs Ruler®
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyMeasure
Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.
- Measure distance, height, and width
- Augmented Reality (AR) support
- 3D camera overlay grid
- Share results via email/social media
- Calibrate for accuracy
- Metric and Imperial units
- Flashlight for low-light measurements
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"Great app. Fun and easy to use!" EasyMeasure® shows the distance to objects seen through the camera lens of your iPhone or iPad. Simply aim your iPhone/iPad to any object in your surroundings, and EasyMeasure displays the distance towards that object on top of the camera image. With its amazing 3D camera overlay grid, using EasyMeasure is very intuitive and easy! Find out how far it is towards that boat at the other side of the lake. Measure how tall buildings are. Use the app as a golf-aid. Measure your friend's height. The possibilities are endless! How does it work? EasyMeasure uses the height of the camera lens (determined automatically by AR if your device supports that) and its tilt angle to calculate the distance to the object. A comprehensive animated tutorial on how to use EasyMeasure is included. Features -User friendly interface with Retina Display Graphics and 3D engine -Supports Augmented Reality (AR) to make measurements even easier! -Measures distance. Can be updated to measure the height and width of objects! -Share your results by email, Facebook or Twitter! -Includes the possibility to calibrate your iPhone/iPad for most accurate results! -Displays accuracy of measurement -Make a snapshot of the image with the distance and store it in the photo album for later use. -Supports Metric and Imperial units. -Animated tutorial to explain the measurement procedure. -"Dynamic Photos": Analyze and adapt measurements after photo is taken (Upgraded version)! -Switch on flashlight for measurements in the dark -Slick icon and user friendly interface designed by Dan Taylr http://dantaylr.com MORE INFORMATION: https://www.caramba-apps.com/easymeasure NOTE: Measurements taken with EasyMeasure are not as accurate as measurements taken with standard tools. Do not use EasyMeasure for construction or other uses where inaccurate measurements could cause personal injury or property damage.
Ruler®
This app provides a versatile toolkit for all your measurement needs. It includes a classic ruler, a tape measure, and a camera ruler for precise measurements. Easily switch between units and document your findings by adding measurements directly to photos.
- Classic ruler and tape measure
- Camera ruler mode
- Photo measures mode
- Dual unit support (inches/cm)
- Precision sliders for small objects
- Elegant and user-friendly interface
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Your Comprehensive Ruler Solution for Your Phone! Experience the ultimate ruler toolkit on your phone, featuring a classic ruler, a tape measure, and a camera ruler. Key Features: - Elegant Design: Enjoy a stylish and user-friendly interface for all your measurement needs. - Dual Units: Easily switch between inches and centimeters for versatile measuring. - Precision Sliders: Accurately measure small objects with intuitive sliders. - Camera Ruler Mode: Utilize your phone's camera to measure objects seamlessly. - Photo Measures Mode: Add measurement data directly to your photos for organized documentation. Make every measurement a breeze with our complete ruler solution! Download now for a sleek and efficient measuring experience. Terms Of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
EasyMeasure and Ruler® both sit at 4.2 stars, but that hides the real split: 67% of EasyMeasure's written reviews are positive against 22% of Ruler®'s. EasyMeasure also leads on iOS requirement (12.0 vs 15.0). Ruler®'s advantage is ads (none vs shown) and ratings volume (35K vs 6.1K). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Ruler® sells 2 in-app purchases, starting at $1.99 per 7 days. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.2 for EasyMeasure against 4.3 for Ruler®. That said, the two scores are not equally well evidenced: Ruler® has 35K ratings behind it against 6.1K, so its average is the more settled of the two. Written reviews are what separate them: 67% of EasyMeasure's written reviews are positive against 22% of Ruler®'s.
EasyMeasure ships an update every 3 months, Ruler® every 2 months. Both last shipped on October 2, 2026.
| Parameter | EasyMeasure | Ruler® |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (6.1K ratings) | 4.3 (35K ratings) — better |
| Positive reviews | 67.4% of reviews — better | 21.9% of reviews |
| Number of ratings | 6.1K | 35K — better |
| Update frequency | Every 3 months | Every 2 months — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 28 MB | 22 MB |
| Age rating | 4+ | 4+ |
| Developer | Caramba App Development | Tue Nguyen Minh |
Customer experience
EasyMeasure
Ruler®
User reviews
EasyMeasure
From 6.1K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Accurate measurements
- 💡 Convenient for quick measurements
- 🚀 Works well for photography needs
- 👍 Simple calibration process
Room to improve
- 🐛 Inconsistent or inaccurate measurements
- 🔒 Requires paid upgrade for full functionality
- 🔒 Excessive ads in free version
- 👎 Unintuitive or difficult to use
- 🐛 Compatibility issues with older devices
Ruler®
From 35K App Store ratingsWhat we love
- 🚀 Accurate measurements
- 👍 Easy to use
- 🔍 Convenient for small items
- 📏 Useful ruler tool
Room to improve
- 💰 Paywall for basic features
- ⏱️ Limited free usage time
- 🔍 Inaccurate for larger objects
- 🙅♀️ Aggressive monetization tactics
Bugs and requests
EasyMeasure
Reported bugs
4 issues- Measurements are way off or inconsistent
- App crashes or freezes frequently
- Calibration process doesn't work properly
- Paid upgrade features not functioning as expected
Requested features
5 requests- Improved accuracy for longer distances
- Add metric unit support
- Provide more detailed instructions or tutorials
- Allow measuring from photos/images
- Improve user interface and navigation
Ruler®
Reported bugs
2 issues- Inconsistent measurements
- Compatibility issues with newer devices
Requested features
3 requests- Ability to switch between metric and imperial units without paying
- Improved accuracy for larger measurements
- Removal of time limits on free usage
In-app purchases
EasyMeasure
- Height Measurements$0.99
- EasyMeasure Width$1.99
- EasyMeasure Upgrade$2.99
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- EasyMeasure Upgrade$3.99
- Height/Width Measurements$3.99
- EasyMeasure Ads and Width$4.99
- EasyMeasure No Ads$6.99
- EasyMeasure Ads and Height$10.99
- EasyMeasure Complete$14.99
- EasyMeasure Complete$17.99
Ruler®
- Ruler Pro (Weekly)3 Days trial$1.997 Days
- Pro Features$1.99









