CHARLES & KEITH vs Watsons TH
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CHARLES & KEITH
Discover the latest women's fashion, including shoes, bags, jewelry, and accessories. Get inspired by new designs weekly, shop exclusive online items, and enjoy fast checkout. Stay informed with fashion news and style tips.
- Weekly new arrivals
- Browse by category, color, and size
- Product advice and styling tips
- Easy shopping and order tracking
- Wishlist creation
- Push notifications for sales and promotions
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Discover the latest in women’s fashion – shoes, bags, jewelry and accessories BE INSPIRED Discover new designs weekly SHOP FAST Enjoy a quick and easy checkout experience SHOP EXCLUSIVE Be the first to get your hands on online exclusive items KEEP TRACK Create a wish list with your favorite looks ENJOY PERKS Enjoy free standard delivery and receive alerts on exclusive promotions and sales STAY IN THE KNOW Get the latest fashion news and useful style tips from our online magazine and product descriptions ---------------------------------------------------------------------------------------------------------- Much more than an online store, CHARLES & KEITH is an essential guide for the fashion-forward modern woman who takes style seriously. Our app makes shopping a breeze with its intuitive browsing and category filters. View our New Arrivals weekly to check out the latest drops, or shop specific styles from our main categories: Shoes, Bags, Sunglasses, Jewelry and Accessories. Our Kids’ collections for babies and little girls offer practical shoes and bags in charming designs. Drop by our Online Exclusives to browse one-of-a-kind designs you will not find at retail stores, or stock up at our Sale section where the prices are just right. Need some outfit inspiration? Browse The Edit, a treasure trove of fashion editorials and trending style-related content. We also keep you updated on our latest seasonal campaigns and global collaborations, plus showcase celebrities and fashion insiders who have been spotted in our designs. Download our app today to stay ahead of the fashion curve, and never miss out on special sales and exclusive online promos. ---------------------------------------------------------------------------------------------------------- Features on this app include: Weekly New Arrivals Be notified of weekly new arrivals – including trending designs and classic comebacks – under our main categories. 24/7 Shopping: Browse By Category, Colour and Size Treat our app as your one-stop-shop for the latest in women’s fashion accessories. Browse handbags, wallets, shoes, sunglasses, jewellery, belts and bag straps. We also have children’s accessories, plus our luxurious signature line. Use the filter to shop according to style, price, size and colour. Product Advice & Personalised Styling Tips All our online products come with a detailed description, so you know exactly what you are purchasing. As an added bonus, we also provide style tips and pictures to show you how to incorporate the item into your daily ensembles. Easy Shopping & Tracking Add your desired pieces to the cart, insert your delivery address and purchase it immediately. Track your order until it reaches you. WishList Create a wishlist of the looks you love and the key pieces that have caught your eye. Push Notification Get instant alerts once a new sale starts. You will also never miss another special promotion or new collection update. Seamless In-Store & Online Shopping Experience Like an item in our physical store, but it is not available in your size or preferred colour? Or, saw a piece you like on the app and want to try it on? Use the Find In Store function to locate your preferred product at our physical store. Find the full list of CHARLES & KEITH retail stores on our app. Free Standard Delivery Enjoy free standard delivery with a minimum spend. Only available in selected locations. Terms and conditions apply. Manage Your Account Sign up for an account to store important information (e.g. delivery address) for faster checkout. Become a privilege member and enjoy exciting discounts and special promotions. Stay Current Browse our online magazine to keep yourself on top of your fashion game. Receive our weekly newsletters to pick up style tips, and be the first to know about exclusive promotions. Love the app? Rate us! Or send us your comments and suggestions at customers@charleskeith.com.
Watsons TH
Shop for health and beauty products with ease. Virtually try on makeup, access exclusive deals and promotions, and manage your loyalty card. Discover health and beauty trends and tools.
- Virtual makeup try-on
- Virtual member card
- In-store coupons and vouchers
- BMI/BMR Calculator
- Health and beauty trend discovery
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WATSONS ON-THE-GO The No.1 health & beauty retailer in Asia is now available in the all new WATSONS APP! We’ve completely reimagined the in-app experience to make shopping fun and hassle-free. Discover our amazing deals and exclusive promotions, anywhere, 24/7 with the Watsons mobile app. Here’s some of the latest features you will find: TRY ON MAKEUP VIRTUALLY Now with the #ColourMe tool in our App, you can try on all sorts of makeup and color shades virtually and hassle-free! Shop for your favourite colors and styles, and try on entire “hot looks” handcrafted by our beauty experts. VIRTUAL MEMBER CARD You don’t need to carry around your Watsons Card anymore. Just pop open your virtual card when you’re shopping in our stores to collect points and unlock member-only discounts! IN-STORE COUPONS AND VOUCHERS There might be exclusive in-store coupons waiting for you – check the app to make sure you don’t miss out on exclusive offers. DISCOVER MORE The Watsons App is the perfect place to get inspired! For the health enthusiasts, our BMI/BMR Calculator can help you achieve your wellness goals. Learn about the latest health and beauty trends from our Watsons experts and bloggers. So what are you waiting for? Download our App now to enjoy the new Watsons online shopping experience!
Screenshots
Verdict
The clearest difference is review sentiment: Watsons TH at 52% against CHARLES & KEITH's 9%. Watsons TH also leads on rating (4.7 vs 4.0) and update cadence (every 3 weeks vs every 3 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Watsons TH holds the better App Store score, 4.7 against 4.0. That said, the two scores are not equally well evidenced: Watsons TH has 1.1K ratings behind it against 195, so its average is the more settled of the two. Written reviews point the same way: 9% of CHARLES & KEITH's written reviews are positive against 52% of Watsons TH's.
CHARLES & KEITH ships an update every 3 months, Watsons TH every 3 weeks. The most recent releases landed on November 1, 2026 and November 6, 2026 respectively.
| Parameter | CHARLES & KEITH | Watsons TH |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (195 ratings) | 4.7 (1.1K ratings) — better |
| Positive reviews | 8.5% of reviews | 52.2% of reviews — better |
| Number of ratings | 195 | 1.1K — better |
| Update frequency | Every 3 months | Every 3 weeks — better |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.5 — better | 15.6 |
| Further details — not scored | ||
| Size | 33 MB | 199 MB |
| Age rating | 4+ | 4+ |
| Developer | Charles & Keith (Singapore) Pte Ltd | AS Watson & Company, Limited |
Customer experience
CHARLES & KEITH
Watsons TH
In-app purchases
CHARLES & KEITH
No in-app purchases
Watsons TH
No in-app purchases









