Instagram vs Custom Emojis Maker
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.
- Short-form video creation and discovery (Reels)
- Ephemeral content sharing (Stories & Notes)
- Private group chats (Close Friends)
- Personalized content feeds (Explore)
- Customizable posts with templates and filters
- Discover brands and shop products
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Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
Custom Emojis Maker
Easily create personalized emoji stickers from your own face or friends' photos. Add custom text and art to express yourself uniquely in messages. Enjoy hilarious results and share your creations.
- Create emoji stickers from your face
- Add text and art
- Use in iMessage
- Emoji friends' faces
- Generate unique expressions
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Create emoji stickers using your face! Emoji Maker is the quickest and easiest way to make custom emojis. Make emojis in seconds and use them in iMessage. Add unique expressions. Add text and art with Emoji Maker Pro. Emoji your friends’ faces. Laugh at the hilarious results. Express yourself with Emoji Maker today! Subscription pricing and terms: Emoji Maker offers three auto-renewing subscription options: $3.99 per week $7.99 per month $39.99 per year These prices are for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence. Your Emoji Maker subscription will automatically renew at the end of each term and your credit card will be charged through your iTunes account. You can turn off auto-renew at any time from your iTunes account settings but refunds will not be provided for any unused portion of the term. Read more about our terms and conditions here: https://architectapps.co/privacy-policy/ https://architectapps.co/terms-of-use/
Screenshots
Verdict
The clearest difference is monetization model: Instagram at free with in-app purchases against Custom Emojis Maker's subscription. Instagram also leads on rating (4.7 vs 4.2) and update cadence (weekly vs every 2 months). Custom Emojis Maker's advantage is ads (none vs shown) and review sentiment (62% vs 31%). On price, in-app purchases, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Custom Emojis Maker sells 9 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Instagram holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 1K, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 62% of Custom Emojis Maker's, so the app with the better star average is not the one people write more warmly about.
Instagram ships an update weekly, Custom Emojis Maker every 2 months. The most recent releases landed on September 26, 2026 and September 12, 2026 respectively.
| Parameter | Custom Emojis Maker | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30M ratings) — better | 4.2 (1K ratings) |
| Positive reviews | 31.3% of reviews | 61.9% of reviews — better |
| Number of ratings | 30M — better | 1K |
| Update frequency | Weekly — better | Every 2 months |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Best chart rank | #3 — better | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.3 | 15.0 — better |
| Further details — not scored | ||
| Size | 583 MB | 31 MB |
| Age rating | 12+ | 4+ |
| Developer | Instagram, Inc. | Kossi Adzo |
Customer experience
Custom Emojis Maker
User reviews
What we love
- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products
Room to improve
- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly
Custom Emojis Maker
From 1K App Store ratingsWhat we love
- 👍 Easy to use
- 😊 Fun and enjoyable
- 🎨 Customizable emojis
- 💡 Unique feature to create personalized emojis
Room to improve
- 💰 Paywall for additional features
- 🔒 Limited free options
- 📢 Excessive ads
- 🐛 Bugs and crashes
Bugs and requests
Reported bugs
4 issues- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts
Requested features
4 requests- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities
Custom Emojis Maker
Reported bugs
3 issues- Copy to clipboard function not working
- Crashes and freezes
- Inconsistent performance
Requested features
4 requests- Increase free emoji limit
- Add more editing tools
- Improve background removal
- Integrate with more messaging apps
In-app purchases
- Meta Verified Standard9 variants$14.991 Month
- Instagram Badge$0.99
- Instagram Badge$4.99
Custom Emojis Maker
- Unlock All Subscription 1 Week3 Days trial$3.997 Days
- Unlock Subscription 1 Month3 Days trial$7.991 Month
- Unlock All Subscription 1 Year3 Days trial$29.991 Year
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- Unlock All Subscription 1 Year$39.991 Year
- Remove Ads$0.99
- Create Unlimited Emojis$1.99
- Unlock Arts$1.99
Show 2 moreShow fewer
- Unlock Text$1.99
- Unlock All$4.99
Questions
Is Instagram free?
Is Custom Emojis Maker free?
Which has better reviews, Instagram or Custom Emojis Maker?
Do Instagram or Custom Emojis Maker have ads?
Which is updated more often, Instagram or Custom Emojis Maker?
Other comparisons
