Instagram vs AR Camera ◉
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.
- Short-form video creation and discovery (Reels)
- Ephemeral content sharing (Stories & Notes)
- Private group chats (Close Friends)
- Personalized content feeds (Explore)
- Customizable posts with templates and filters
- Discover brands and shop products
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Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
AR Camera ◉
Bring your videos to life with augmented reality effects. Add 3D objects, text, and emojis that interact realistically with your environment, including shadows and occlusion. Create magical visual content for social media or professional projects.
- Add 3D text, emojis, and objects
- Realistic shadows and environmental occlusion
- Physically based textures for virtual objects
- Scan environment for surface detection
- Intuitive object manipulation (move, rotate, scale)
- Create and share augmented reality videos
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Create amazing videos with the power of augmented reality right from your phone! Add like effects like floating bokeh or falling snow, 3D Text and emojis. Create your scene, shoot a video and share with your friends and family! Wether you are a professional film maker or simply looking to add some wow to your social posts and stories, this app is for you! AR Camera scans the environment to add shadows from the virtual objects onto the real world. Virtual objects look even more real now with physically based textures Virtual objects will disappear behind the detected flat surfaces like magic! Once the app starts, perform a quick scan of the floor so the app can understand roughly what’s around, then tap on + to select and add a 3D emoji, object or text style to add onto the surfaces detected. The more you move, the more the app will understand its environment. Oh one thing though, make sure there is enough light! Select any 3D text, emojis and objects and drag up / down or left right to rotate. You can always change the position too by tapping on the move button (bottom right) Finally, you can scale objects with a simple pinch and zoom gesture. Easy! Try it today for free, it's kind of magical! Have fun!
Screenshots
Verdict
The clearest difference is ads: AR Camera ◉ at none against Instagram's shown. AR Camera ◉ also leads on review sentiment (42% vs 31%) and iOS requirement (12.0 vs 16.3). Instagram's advantage is rating (4.7 vs 4.3) and ratings volume (30M vs 972). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and AR Camera ◉ sells 8 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
Instagram holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 972, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 42% of AR Camera ◉'s, so the app with the better star average is not the one people write more warmly about.
Instagram ships an update weekly, AR Camera ◉ every 3 weeks. The most recent releases landed on September 26, 2026 and September 9, 2026 respectively.
| Parameter | AR Camera ◉ | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30M ratings) — better | 4.3 (972 ratings) |
| Positive reviews | 31.4% of reviews | 41.5% of reviews — better |
| Number of ratings | 30M — better | 972 |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #3 — better | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.3 | 12.0 — better |
| Further details — not scored | ||
| Size | 583 MB | 223 MB |
| Age rating | 12+ | 4+ |
| Developer | Instagram, Inc. | Ubicolor Ltd |
Customer experience
AR Camera ◉
User reviews
What we love
- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products
Room to improve
- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly
AR Camera ◉
From 972 App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Impressive 3D tracking
- 💡 Lots of customization options
- 👍 Fun and engaging
Room to improve
- 🐛 Crashes on launch
- 🐛 Unreliable performance
- 🐛 Glitchy and buggy
- 🐛 Poor instructions and lack of guidance
Bugs and requests
Reported bugs
4 issues- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts
Requested features
4 requests- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities
AR Camera ◉
Reported bugs
4 issues- Inability to stop video recording
- Controls not working as expected
- Purchased features not unlocking properly
- Compatibility issues with newer iOS versions
Requested features
4 requests- Ability to import custom 3D objects
- Scene/object/face referencing and saving/loading
- Option to write custom text
- Improved occlusion handling
In-app purchases
- Meta Verified Standard9 variants$14.991 Month
- Instagram Badge$0.99
- Instagram Badge$4.99
AR Camera ◉
- Unlock All Smileys$1.99
- Unlock all 3D objects$1.99
- Unlock All moods!$1.99
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- Unlock All TextStyles$1.99
- Unlock All Textures$1.99
- Unlock Media Objects$2.99
- Unlock All Themes$2.99
- Unlock Everything forever!$4.99









