Comparison

Instagram vs Postify

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Instagram

Share your life's moments and connect with friends through photos, videos, and short-form content. Discover new creators, brands, and products tailored to your interests. Customize your posts with creative tools and templates.

Highlights
  • Share photos and videos in Feed
  • Create short videos with Reels
  • Post disappearing content with Stories
  • Connect with friends via chat
  • Discover new content in Explore
  • Shop for products from brands
Features
Read full description

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

About

Postify

Create stunning Instagram content with this all-in-one tool. Design captivating stories, highlight covers, and unique feed layouts. Easily repost content and discover relevant hashtags to enhance your profile.

Highlights
  • Insta Story Maker with templates
  • Highlight cover creation
  • Content reposting
  • Hashtag discovery
  • Instagram feed grid design
  • Photo collages
Read full description

Five apps in one – everything you need for your perfect Instagram profile in a single app! ► Insta Story Maker – create beautiful stories with our pre-made templates. Use your photos and videos to create animated and static stories! Use advanced text tools with curated fonts to add a unique flavor to your IG stories. ► Build your own stunning Insta highlight stories covers, or choose from our extensive collection of pre-made highlight covers. — 500+ IG highlight cover templates: from basic and beauty to fitness and travel! — 100+ highlight icons & 50+ highlight backgrounds! ► Easily repost Instagram photos, videos, and carousels. — Repost any Instagram content for free! Copy Instagram post link, paste the link into the Postify app, repost on Instagram with or with our watermark – it's that easy! Postify Repost for Instagram is super fast too! ► Find the best Instagram hashtags. — Easily copy and paste from our pre-made collections of hashtags, or create your own collections of Insta hashtags! ►Create a unique Instagram feed design with amazing photo grids and collages. — You can build your own 1X3, 2x3, 3X3, 4X3, or even 9x3 Instagram photo grid, or choose from one of our beautiful photo grid templates! 9 Cut Grids have never been easier! Unlock all of the features, get unlimited access to all content, and remove ads with Postify PRO! Prices: – 1-week subscription: $3.99 – 1-month subscription: $7.99 – 1-year subscription: $59.99 3-day free trial is available on all plans. - Payment will be charged to your iTunes account at confirmation of purchase. - Subscriptions will automatically renew unless auto-renew is turned off at least 24 hour before the end of the current period. - Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. - Your account will be accordance with your plan, within 24 hours prior to the end of the current period. - You can manage or turn-off auto-renew in your Apple ID account settings any time after purchase. - This price is for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence. – Privacy Policy: https://upstate.media/apps/privacy-policy/ – Terms of Use: https://upstate.media/apps/terms-of-use/ ► ANY QUESTIONS? Email us at hello+postify@upstate.media or go to https://upstate.media/support.

Screenshots

Instagram4 screens
Postify4 screens

Verdict

The call

Instagram and Postify both sit at 4.7 stars, but that hides the real split: 75% of Postify's written reviews are positive against 31% of Instagram's. Postify also leads on ads (none vs shown) and iOS requirement (12.2 vs 16.3). Instagram's advantage is ratings volume (30M vs 57) and chart position (#2 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Postify sells 3 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.6 for Postify. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 57, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 75% of Postify's.

UpkeepUpdate frequency

Instagram ships an update weekly, Postify every 8 days. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.

Scorecard5 real differences · 6 level
Instagram versus Postify: the parameters behind the verdict, then further details
ParameterInstagramPostify
PriceFreeFree
Rating4.7 (30M ratings) — better4.6 (57 ratings)
Positive reviews31.5% of reviews75.0% of reviews — better
Number of ratings30M — better57
Update frequencyWeekly — betterEvery 8 days
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFreemium
Best chart rank#2 — better—
DevicesiPhone, iPad, Apple TV — betteriPhone, iPod
Requires iOS16.312.2 — better
Further details — not scored
Size668 MB170 MB
Age rating+124+
DeveloperInstagram, Inc.ChelleStudio LLC

Customer experience

Instagram

All ratings29,666,979 ratings
Positive92.5%
Neutral2.4%
Negative5.1%
Written reviews21,634 reviews
Positive31.5%
Neutral6.9%
Negative61.7%

Postify

All ratings57 ratings
Positive87.7%
Neutral7.0%
Negative5.3%
Written reviews4 reviews
Positive75.0%
Neutral0.0%
Negative25.0%

Bugs and requests

Instagram

Reported bugs

4 issues
  • Unable to post or view videos due to app crashing
  • Saved posts and drafts randomly disappearing
  • Notifications not working or showing outdated information
  • Inability to log in or switch between multiple accounts

Requested features

4 requests
  • Ability to edit/delete individual photos from a multi-photo post
  • Option to view posts in chronological order instead of algorithmic feed
  • Better tools for small businesses to manage and grow their presence
  • Improved accessibility features for users with disabilities

Postify

Not enough reviews yet to summarise bugs or requests.

In-app purchases

3 purchases

Instagram

Subscriptions1
  • Meta Verified Standard8 variants$14.991 Month
One-time2
  • Instagram Badge$0.99
  • Instagram Badge$4.99
3 purchases

Postify

Subscriptions3
  • Postify PRO Weekly$3.997 Days
  • Postify PRO Monthly3 Days trial$7.991 Month
  • Postify PRO Annual3 Days trial$49.991 Year

Questions

Is Instagram free?
Instagram is free to download, with in-app purchases available.
Is Postify free?
Postify is free to download, with in-app purchases available.
Which has better reviews, Instagram or Postify?
Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while Postify averages 4.6 from 57 ratings.
Do Instagram or Postify have ads?
Instagram shows ads; Postify does not.
Which is updated more often, Instagram or Postify?
Instagram ships an update weekly, and Postify every 8 days. Most recently, Instagram was updated on November 3, 2026 and Postify on October 24, 2026.

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