Instagram vs Postify
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Share your life's moments and connect with friends through photos, videos, and short-form content. Discover new creators, brands, and products tailored to your interests. Customize your posts with creative tools and templates.
- Share photos and videos in Feed
- Create short videos with Reels
- Post disappearing content with Stories
- Connect with friends via chat
- Discover new content in Explore
- Shop for products from brands
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Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
Postify
Create stunning Instagram content with this all-in-one tool. Design captivating stories, highlight covers, and unique feed layouts. Easily repost content and discover relevant hashtags to enhance your profile.
- Insta Story Maker with templates
- Highlight cover creation
- Content reposting
- Hashtag discovery
- Instagram feed grid design
- Photo collages
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Five apps in one – everything you need for your perfect Instagram profile in a single app! ► Insta Story Maker – create beautiful stories with our pre-made templates. Use your photos and videos to create animated and static stories! Use advanced text tools with curated fonts to add a unique flavor to your IG stories. ► Build your own stunning Insta highlight stories covers, or choose from our extensive collection of pre-made highlight covers. — 500+ IG highlight cover templates: from basic and beauty to fitness and travel! — 100+ highlight icons & 50+ highlight backgrounds! ► Easily repost Instagram photos, videos, and carousels. — Repost any Instagram content for free! Copy Instagram post link, paste the link into the Postify app, repost on Instagram with or with our watermark – it's that easy! Postify Repost for Instagram is super fast too! ► Find the best Instagram hashtags. — Easily copy and paste from our pre-made collections of hashtags, or create your own collections of Insta hashtags! ►Create a unique Instagram feed design with amazing photo grids and collages. — You can build your own 1X3, 2x3, 3X3, 4X3, or even 9x3 Instagram photo grid, or choose from one of our beautiful photo grid templates! 9 Cut Grids have never been easier! Unlock all of the features, get unlimited access to all content, and remove ads with Postify PRO! Prices: – 1-week subscription: $3.99 – 1-month subscription: $7.99 – 1-year subscription: $59.99 3-day free trial is available on all plans. - Payment will be charged to your iTunes account at confirmation of purchase. - Subscriptions will automatically renew unless auto-renew is turned off at least 24 hour before the end of the current period. - Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. - Your account will be accordance with your plan, within 24 hours prior to the end of the current period. - You can manage or turn-off auto-renew in your Apple ID account settings any time after purchase. - This price is for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence. – Privacy Policy: https://upstate.media/apps/privacy-policy/ – Terms of Use: https://upstate.media/apps/terms-of-use/ ► ANY QUESTIONS? Email us at hello+postify@upstate.media or go to https://upstate.media/support.
Screenshots
Verdict
Instagram and Postify both sit at 4.7 stars, but that hides the real split: 75% of Postify's written reviews are positive against 31% of Instagram's. Postify also leads on ads (none vs shown) and iOS requirement (12.2 vs 16.3). Instagram's advantage is ratings volume (30M vs 57) and chart position (#2 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and Postify sells 3 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.6 for Postify. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 57, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 75% of Postify's.
Instagram ships an update weekly, Postify every 8 days. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.
| Parameter | Postify | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30M ratings) — better | 4.6 (57 ratings) |
| Positive reviews | 31.5% of reviews | 75.0% of reviews — better |
| Number of ratings | 30M — better | 57 |
| Update frequency | Weekly — better | Every 8 days |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | #2 — better | — |
| Devices | iPhone, iPad, Apple TV — better | iPhone, iPod |
| Requires iOS | 16.3 | 12.2 — better |
| Further details — not scored | ||
| Size | 668 MB | 170 MB |
| Age rating | +12 | 4+ |
| Developer | Instagram, Inc. | ChelleStudio LLC |
Customer experience
Postify
Bugs and requests
Reported bugs
4 issues- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts
Requested features
4 requests- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities
Postify
Not enough reviews yet to summarise bugs or requests.
In-app purchases
- Meta Verified Standard8 variants$14.991 Month
- Instagram Badge$0.99
- Instagram Badge$4.99
Postify
- Postify PRO Weekly$3.997 Days
- Postify PRO Monthly3 Days trial$7.991 Month
- Postify PRO Annual3 Days trial$49.991 Year









