Instagram vs 快手
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.
- Short-form video creation and discovery (Reels)
- Ephemeral content sharing (Stories & Notes)
- Private group chats (Close Friends)
- Personalized content feeds (Explore)
- Customizable posts with templates and filters
- Discover brands and shop products
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Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
快手
Discover a vibrant app where you can watch addictive short videos, join group video chats, enjoy interactive live streams, showcase your talents on a big stage, and create stunning videos with 30 beauty filters and a variety of magical expressions. Let your creativity shine and have fun with every tap!
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「有趣视频，一看就上瘾」 好看的、好玩的、好笑的短视频，都在这。 「一起同框，越玩越有戏」 随时随地多人同框，搭戏模仿，有趣更有戏。 「互动直播，有你更出众」 随时随地侃大山，好看的小哥哥小姐姐都爱玩的直播在这里。 「支持原创，潇洒做自己」 脑洞大，才艺多，有绝活，给你大舞台。 「美颜滤镜，拍出你的美」 30款美颜滤镜，上百种魔法表情；要萌要酷随你变，怎么变都好看。 自动续费订阅说明 1.--订阅服务： 快手超粉团连续包月 2.--订阅价格： 金粉团：连续包月29.9元/月 钻粉团：连续包月69.9元/月 3.--付款： 确认购买后，您的iTunes账户将被收取费用，订阅将会自动续订。 4.--续订： 苹果iTunes账号将在当前订阅结束前的最后24小时里被收取续订费用，并确定续订开支。扣款成功后订阅周期顺延一个订阅周期。 5.--取消续订：如需取消订阅，请在当前订阅周期24小时前，打开苹果手机“设置”-->进入“iTunes Store 与App Store”-->点击“Apple ID”，选择“查看Apple ID”，进入“账户设置”页面，点击“订阅”，选择“快手超粉团连续包月”，取消订阅即可。 6.超粉团服务协议： https://ppg.viviv.com/doodle/YnZeNydF.html 7.超粉团自动续费协议： https://ppg.viviv.com/doodle/xaOHTsAQ.html 8.隐私政策：https://www.kuaishou.com/about/policy?tab=privacy 9.服务协议：https://www.kuaishou.com/about/policy?tab=protocol
Screenshots
Verdict
The clearest difference is ratings volume: Instagram at 30M against 快手's 37K. Instagram also leads on chart position (#3 vs #87). 快手's advantage is review sentiment (47% vs 31%) and iOS requirement (13.0 vs 16.3). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month and 快手 sells 16 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for Instagram against 4.7 for 快手. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 37K, so its average is the more settled of the two. Written reviews are what separate them: 31% of Instagram's written reviews are positive against 47% of 快手's.
Both ship on a similar rhythm, roughly weekly. Both last shipped on September 25, 2026.
| Parameter | 快手 | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30M ratings) | 4.7 (37K ratings) |
| Positive reviews | 31.3% of reviews | 46.8% of reviews — better |
| Number of ratings | 30M — better | 37K |
| Update frequency | Weekly | Weekly |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Best chart rank | #3 — better | #87 |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.3 | 13.0 — better |
| Further details — not scored | ||
| Size | 583 MB | 646 MB |
| Age rating | 12+ | 17+ |
| Developer | Instagram, Inc. | Beijing Kwai Technology Co., Ltd. |
Customer experience
快手
User reviews
What we love
- 💕 Excellent way to connect with friends and family
- 🌍 Ability to discover new content and accounts
- 🎨 Great platform for artists and creators to showcase their work
- 🤝 Helps small businesses promote their products
Room to improve
- 🐛 Frequent bugs and glitches
- 🤖 Overly aggressive AI moderation leading to unfair account suspensions
- 🔒 Poor customer support and lack of transparency around account issues
- 📊 Declining organic reach and push towards paid advertising
- 🔀 Confusing layout changes that make the app less user-friendly
快手
From 37K App Store ratingsWhat we love
- 👍 Great entertainment app
- 🚀 Convenient video sharing
- 💡 Unique features like video editing
Room to improve
- 🐛 Frequent crashes and connection issues
- 🔒 Restrictive policies for non-Chinese users
- 💩 Inappropriate/low-quality content
- 🤖 Aggressive recommendation algorithms
Bugs and requests
Reported bugs
4 issues- Unable to post or view videos due to app crashing
- Saved posts and drafts randomly disappearing
- Notifications not working or showing outdated information
- Inability to log in or switch between multiple accounts
Requested features
4 requests- Ability to edit/delete individual photos from a multi-photo post
- Option to view posts in chronological order instead of algorithmic feed
- Better tools for small businesses to manage and grow their presence
- Improved accessibility features for users with disabilities
快手
Reported bugs
3 issues- Inability to log in or create accounts
- Frozen accounts with no clear resolution
- Inconsistent video playback and loading
Requested features
4 requests- Add English language support
- Improve video quality and stability
- Provide more options for non-Chinese users
- Implement better content moderation
In-app purchases
- Meta Verified Standard9 variants$14.991 Month
- Instagram Badge$0.99
- Instagram Badge$4.99
快手
- 42 Kwai Coins$0.99
- 付费内容9.9元$0.99
- 付费内容5.8元$0.99
Show 13 moreShow fewer
- 付费内容14.8元$1.99
- 77快币$1.99
- 126快币$2.99
- 175快币$3.99
- 付费内容28.8元$3.99
- 280 Kwai Coins$5.99
- 476 Kwai Coins$9.99
- 78元粉条推广$9.99
- 686 Kwai Coins$14.99
- 1386 Kwai Coins$29.99
- 2086快币$39.99
- 4886 Kwai Coins$99.99
- 18186 Kwai Coins$399.99
