Comparison

Instagram vs SNAPS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Instagram

Connect with friends and discover new content through photos, videos, and short-form entertainment. Share your daily moments and life's highlights, or dive into personalized feeds based on your interests.

Highlights
  • Short-form video creation and discovery (Reels)
  • Ephemeral content sharing (Stories & Notes)
  • Private group chats (Close Friends)
  • Personalized content feeds (Explore)
  • Customizable posts with templates and filters
  • Discover brands and shop products
Features
Read full description

Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies: https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

About

SNAPS

Create high-quality photo products like photobooks, prints, and cards using your smartphone photos. Easily design custom items with various binding options, paper types, and frame styles. Perfect for preserving memories and sending personalized gifts.

Highlights
  • High-quality photo printing
  • Customizable photobooks
  • Wallet photos and photocards
  • Wooden block and square print packages
  • Polaroid-style prints
  • SNS photobook creation
  • Personalized calendars and frames
Features
Read full description

High-quality photo products made with smartphone photos! Our service uses the best quality equipment in the industry! "With our focus on excellent products, Snaps spares no expense on equipment or quality." [New Arrivals] Photocards (24pcs) - Unique photocards made by me! Wallet photo - Print two photos in a set, perfectly fit for your wallet. [Prints] High-quality photo printing optimized for smartphone photos! Tailored to print smartphone photos! Offered in 5 versatile sizes. Premium class photo paper with high-definition resolutions to render rich colors. [Photo Printing Package Products] The "Wooden Block + Printing" offers 12 photos in a single package. The "Square Printing Package" contains 20 memories in a single rectangular package. A "Postcard Package" to be sent to all your friends. The "Removable Kit" can be easily attached and removed anywhere. The "Polaroid Printing Package" has the same look and feel of Polaroid photos. [Photo Books] A photobook which can be made easily and quickly with the photos on a smartphone! It only takes a minute! Can be made by anyone. "Choose between strong and solid PUR binding (high quality glossy/matte paper) or the ""lay flat"" style which can be opened to 180 degrees." [SNS Photobooks] Make a photobook unique to you, directly from services such as Instagram. Choose which dates to print from and the photobook is completed in just 5 minutes! [Calendars] If only smartphone photos are selected, a photo calendar can be easily completed for one happy year! Choose any starting month. [Frames] Add special meaning to each space! Snaps frames. The interior frames can be decorated a variety of styles. High-quality solid wood frames made from eco-friendly timber from Northern Europe. The thinnest 1.1mm metal frames that shine splendidly! [Cards] Deliver a special message to your friends and family. [Gift Products] If you are looking for unique products, check out the recommended gifts. Photo products containing unique memories that cannot be found anywhere else. "Easily and conveniently access many different products offered through the Snaps application, from photobooks to the best quality photo printing." [Queries] E-mail address: snaps@snaps.com

Screenshots

Instagram4 screens
SNAPS4 screens

Verdict

The call

The clearest difference is rating: Instagram at 4.7 against SNAPS's 4.0. Instagram also leads on ratings volume (30M vs 82) and chart position (#3 vs unranked). SNAPS's advantage is review sentiment (71% vs 31%) and in-app purchases (none vs 12). On price, monetization model, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Instagram sells 3 in-app purchases, starting at $14.99 per month. SNAPS asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Instagram holds the better App Store score, 4.7 against 4.0. That said, the two scores are not equally well evidenced: Instagram has 30M ratings behind it against 82, so its average is the more settled of the two. Written reviews complicate that: 31% of Instagram's written reviews are positive against 71% of SNAPS's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Instagram ships an update weekly, SNAPS fortnightly. The most recent releases landed on September 26, 2026 and September 25, 2026 respectively.

Scorecard7 real differences · 4 level
Instagram versus SNAPS: the parameters behind the verdict, then further details
ParameterInstagramSNAPS
PriceFreeFree
Rating4.7 (30M ratings) — better4.0 (82 ratings)
Positive reviews31.4% of reviews70.8% of reviews — better
Number of ratings30M — better82
Update frequencyWeekly — betterFortnightly
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#3 — better—
DevicesiPhone, iPad — betteriPhone
Requires iOS16.316.0 — better
Further details — not scored
Size583 MB74 MB
Age rating12+4+
DeveloperInstagram, Inc.SNAPS

Customer experience

Instagram

All ratings29,507,938 ratings
Positive92.5%
Neutral2.4%
Negative5.1%
Written reviews20,327 reviews
Positive31.4%
Neutral7.0%
Negative61.6%

SNAPS

All ratings82 ratings
Positive72.0%
Neutral7.3%
Negative20.7%
Written reviews202 reviews
Positive70.8%
Neutral5.4%
Negative23.8%

User reviews

Instagram

From 30M App Store ratings

What we love

  • 💕 Excellent way to connect with friends and family
  • 🌍 Ability to discover new content and accounts
  • 🎨 Great platform for artists and creators to showcase their work
  • 🤝 Helps small businesses promote their products

Room to improve

  • 🐛 Frequent bugs and glitches
  • 🤖 Overly aggressive AI moderation leading to unfair account suspensions
  • 🔒 Poor customer support and lack of transparency around account issues
  • 📊 Declining organic reach and push towards paid advertising
  • 🔀 Confusing layout changes that make the app less user-friendly

SNAPS

From 82 App Store ratings

What we love

  • 👍 Easy and intuitive mobile editing interface
  • 🚀 Fast shipping and delivery times
  • 💰 Affordable pricing and good value for money
  • ✨ High quality prints and finished products
  • 🎨 Diverse product options and templates

Room to improve

  • 🐛 App crashes and freezes frequently
  • 🔌 App-only functionality forcing downloads
  • ❌ Unable to ship to Korea despite being Korean company
  • 🚫 Limited product options by region/country
  • ⚠️ Unstable app performance and bugs

Bugs and requests

Instagram

Reported bugs

4 issues
  • Unable to post or view videos due to app crashing
  • Saved posts and drafts randomly disappearing
  • Notifications not working or showing outdated information
  • Inability to log in or switch between multiple accounts

Requested features

4 requests
  • Ability to edit/delete individual photos from a multi-photo post
  • Option to view posts in chronological order instead of algorithmic feed
  • Better tools for small businesses to manage and grow their presence
  • Improved accessibility features for users with disabilities

SNAPS

Reported bugs

9 issues
  • App crashes after splash screen showing white blank screen
  • TypeError when accessing shopping cart preventing purchases
  • Quantity field not updating in cart
  • Photo selection functionality not working
  • App disconnecting during photo uploads
Show 4 more
  • Login credential recognition failures
  • App not loading properly on mobile web
  • Account creation loops requiring repeated app downloads
  • Overlapping photos instead of separate images

Requested features

9 requests
  • Ability to change product size after initial selection
  • Selective photo deletion from bulk uploads
  • Rounded corners option for photo cards
  • Expanded product options for different regions
  • DIY sticker blank version in app
Show 4 more
  • Fabric slogan and keychain options for Canada
  • Web-based login functionality
  • Support for more payment methods outside Korea
  • English language option restoration

In-app purchases

3 purchases

Instagram

Subscriptions1
  • Meta Verified Standard9 variants$14.991 Month
One-time2
  • Instagram Badge$0.99
  • Instagram Badge$4.99
None

SNAPS

No in-app purchases

Questions

Is Instagram free?
Instagram is free to download, with in-app purchases available.
Is SNAPS free?
SNAPS is free to download, with no in-app purchases.
Which has better reviews, Instagram or SNAPS?
Instagram is rated higher. Instagram averages 4.7 out of 5 from 30M ratings, while SNAPS averages 4.0 from 82 ratings.
Do Instagram or SNAPS have ads?
Instagram shows ads; SNAPS does not.
Which is updated more often, Instagram or SNAPS?
Instagram ships an update weekly, and SNAPS fortnightly. Most recently, Instagram was updated on September 26, 2026 and SNAPS on September 25, 2026.

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