Comparison

Icon GO vs SureRoad

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Icon GO

Easily find, reserve, and pay for parking at over 200 locations across NYC. Enjoy VIP treatment, exclusive savings, and seamless vehicle retrieval. Focus on your plans while the app handles your parking needs.

Highlights
  • Find parking locations
  • Reserve parking spots
  • Pay in advance
  • Exclusive coupons and savings
  • Extend reservations
  • Request vehicle retrieval
  • Save favorite locations
Features
Read full description

Your direct line to more than 200+ Icon and Quik Park locations throughout NYC, Icon GO offers a level of service you just won't find anywhere else. You're basically a parking VIP. 1: BOOK Start by finding the ideal location and rates near your destination, reserve your parking, and pay in advance - then just check in with one of our valets when you arrive and they'll take it from there. 2: PAY When you reserve your spot with Icon GO, you always get our best rates. On top of that, you'll get access to exclusive coupons, earn account credits, and get referral bonuses that give you - and your friends - even more chances to save. Consider it your inside deal. 3: PLAY Whether it's a meeting to be crushed or a night out to remember, you're free to focus on what matters. If you need more time, you can always extend your reservation - and, when things are wrapping up, request your vehicle on the app and we'll start getting it ready for you. That's it. And if you wind up loving the VIP treatment at a garage that's convenient for you, you can always have it at hand by saving it as a favorite. We'll remember you, too - your vehicle, trips, and reservations are saved so you can always find everything you need. Wherever the city takes you, Icon's not far. Always find us with Icon GO. Learn more at ​https://iconparking.com/ Like us on Facebook at ​https://www.facebook.com/IconParkingNYC/ Have a question? Call us at ​(877) 727-5464​ ​or email ​customerservice@iconparking.com Note: continued use of GPS running in the background can dramatically decrease battery life.

About

SureRoad

This AI-driven navigation app creates personalized routes based on your specific vehicle and driving preferences. It analyzes road conditions, construction, and characteristics to avoid problematic areas and prioritize enjoyable drives. Users can build custom profiles and receive detailed route explanations.

Highlights
  • AI-driven personalized routing
  • Vehicle and driving preference profiling
  • Detailed road condition analysis
  • Full CarPlay functionality
  • Voice command route creation
  • Adaptive saved routes
  • Route sharing with AI commentary
Read full description

SureRoad is the first AI-Native Navigation app built for the way YOU drive. Standard navigation treats every car the same. SureRoad doesn't. Our AI communicates directly with the road network to build a custom routing system around your exact vehicle and driving preferences — your own personal map. Generate personalized routes with NO WAYPOINTS, no compromise. Available with FULL CARPLAY FUNCTIONALITY. BUILT FOR ENTHUSIAST AND SPECIALTY VEHICLES If you drive an enthusiast or specialty vehicle, you know the problem. Standard navigation systems route you through narrow roads, pothole-ridden roads, un-repaired roadwork, and speed traps, and only sometimes warn you as they send you right through them. SureRoad's AI understands the road network at the segment level, with 40+ attributes per road: • Pavement & Surface — pothole locations & severity, pavement freshness, overall smoothness, surface type • Construction — active construction, planned future work, unrepaired utility cuts • Road Characteristics — lane count & width, shoulder & median type, curve geometry, traffic demographics and much more. Available now: Sports Cars, Vintage Cars, GT Cars, Oversized 4x4 Coming soon: Motorcycles, RVs, Campers, Trailers CURRENT COVERAGE: NY / NJ / CT SureRoad is data and compute-intensive, so we're rolling out region by region. We're live across New York, New Jersey, and Connecticut today, with rapid expansion across the United States planned for Summer and Fall 2026. Stay tuned. BUILD YOUR PROFILE Tell SureRoad what you drive. Then tell it how you like to drive it — backroads, scenic routes, smooth pavement, wide lanes, technical corners, the works. The AI takes that input and reweights every road, building a custom map that prioritizes the roads that work for you and your car and avoids the ones that don't. ROUTES THAT EXPLAIN THEMSELVES Before you drive, see exactly what your route entails. SureRoad gives you a full breakdown of the road conditions, highlights, and any challenges — all framed in terms of YOUR profile and YOUR preferences. YOUR ROUTE, YOUR WORDS Want to take a specific road? Avoid a town? Loop around a reservoir? Just say so, in plain English. SureRoad doesn't drop waypoints — it reweights your entire routing graph to build exactly the route you described, rerouting robustly if you make a wrong turn. SAVE ROUTES THAT ADAPT When you save a route in SureRoad, you're not just saving a path on a map — you're saving the custom routing solution that built it. Drive the same trip a week later and the route updates intelligently. Custom adjustments you made still apply, but if a road has been dug up or pavement quality has degraded since you saved it, your route adapts automatically based on the preferences you set when you created it. SHARE ROUTES WITH AI COMMENTARY Every saved route can be shared with a single tap. SureRoad generates a web link that anyone can open in their browser to see the full route accompanied by AI commentary — explaining the routing decisions and what makes the route special, all framed by the preferences in place when you saved it. If your friend has SureRoad, the link imports straight into their Shared Routes. If they don't, they still get the full visual breakdown in their browser. BUILT FOR iOS + CARPLAY Once you start driving, SureRoad delivers. Ultra-smooth, responsive turn-by-turn navigation that feels as refined as the routes themselves. CarPlay is a first-class experience with SureRoad, optimized to the maximum for your dashboard. Generate routes using your custom profiles to favorite or recently searched locations, start saved or shared routes, all directly from your in-car console. Terms of Use: https://docs.sureroad.com/terms-of-service.pdf Privacy Policy: https://docs.sureroad.com/privacy-policy.pdf

Screenshots

Icon GO4 screens
SureRoad4 screens

Verdict

The call

The clearest difference is review sentiment: SureRoad at 100% against Icon GO's 13%. SureRoad also leads on rating (5.0 vs 2.2) and update cadence (every 3 weeks vs every 6 weeks). Icon GO's advantage is in-app purchases (none vs 2) and ratings volume (275 vs 4). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. SureRoad sells 2 in-app purchases, starting at $14.99 per month. Icon GO asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

SureRoad holds the better App Store score, 5.0 against 2.2. That said, the two scores are not equally well evidenced: Icon GO has 275 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 13% of Icon GO's written reviews are positive against 100% of SureRoad's.

UpkeepUpdate frequency

Icon GO ships an update every 6 weeks, SureRoad every 3 weeks. The most recent releases landed on November 1, 2026 and October 30, 2026 respectively.

Scorecard6 real differences · 4 level
Icon GO versus SureRoad: the parameters behind the verdict, then further details
ParameterIcon GOSureRoad
PriceFreeFree
Rating2.2 (275 ratings)5.0 (4 ratings) — better
Positive reviews12.9% of reviews100.0% of reviews — better
Number of ratings275 — better4
Update frequencyEvery 6 weeksEvery 3 weeks — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad — betteriPhone
Requires iOS16.416.0 — better
Further details — not scored
Size67 MB117 MB
Age rating4+17+
DeveloperIcon ParkingSUREROAD LLC

Customer experience

Icon GO

All ratings275 ratings
Positive25.1%
Neutral4.4%
Negative70.5%
Written reviews101 reviews
Positive12.9%
Neutral6.9%
Negative80.2%

SureRoad

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Icon GO

Reported bugs

23 issues
  • App crashes on startup and during use
  • Saved work address disappears after sign out
  • Final reservation button produces error or 'system down' message
  • Reservation shows in app but not received by garage
  • Loading screen hangs indefinitely
Show 18 more
  • Cannot access account information
  • Barcode too large and unscanned on iPhone screens
  • Promo codes not displaying
  • Favorite garage not easily accessible
  • Vehicle request submit button hidden under menu bar
  • Old vehicle requests cannot be deleted or edited
  • Persistent red notification circle with no visible messages
  • Multiple duplicate notifications sent
  • Coupon already saved error preventing new coupons
  • Location defaulting to Times Square despite user input
  • Map location changes when trying to access garage info
  • Arrival/departure times reset when accessing garages
  • Coupon validation errors at garage
  • Credit card charged but reservation not created
  • Pending charges not clearing from credit card
  • App buttons not responding to touch on iPhone X
  • Wrong parameters error when making reservation
  • Rate database mismatch error

Requested features

15 requests
  • Streamlined vehicle request feature for monthly customers in main menu
  • Ability to delete or clear old vehicle requests
  • Recurring/scheduled vehicle requests for monthly parkers
  • Ability to add authorized drivers through app
  • Better monthly account management features
Show 10 more
  • Automatic out-time adjustment after setting in-time
  • Option to disable location services requirement
  • Clear notification badges when no messages exist
  • Weekly booking option (Monday-Friday)
  • In-app messaging system to request vehicle retrieval
  • Separate simplified app for monthly customers
  • Save favorite garage with faster access
  • Ability to manage monthly statements in app
  • QR code barcode properly sized for scanning
  • Real-time system status notifications

SureRoad

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Icon GO

No in-app purchases

2 purchases

SureRoad

Subscriptions2
  • Monthly Subscription7 Days trial$14.991 Month
  • Annual Subscription1 Month trial$119.991 Year

Questions

Is Icon GO free?
Icon GO is free to download, with no in-app purchases.
Is SureRoad free?
SureRoad is free to download, with in-app purchases available.
Which has better reviews, Icon GO or SureRoad?
SureRoad is rated higher. Icon GO averages 2.2 out of 5 from 275 ratings, while SureRoad averages 5.0 from 4 ratings.
Do Icon GO or SureRoad have ads?
Neither Icon GO nor SureRoad shows ads.
Which is updated more often, Icon GO or SureRoad?
Icon GO ships an update every 6 weeks, and SureRoad every 3 weeks. Most recently, Icon GO was updated on November 1, 2026 and SureRoad on October 30, 2026.

Other comparisons