MailShot vs SendPulse
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MailShot
Easily send emails to multiple recipients by creating custom groups. Share documents and forward emails directly to these groups. Manage contacts with flexibility, allowing different email addresses per group and contacts not stored in your address book.
- Create and manage custom email groups
- Send emails to groups
- Share documents to groups
- Forward emails to groups
- Contacts can use different emails per group
- Import contacts from address book
- Add contacts not in address book
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Easily manage and send email to groups from the app, share documents to groups directly from other apps, or forward email to a group. Try MailShot for free with up to three groups, of up to five people in each. A simple in-app upgrade unlocks the ability to create up to 100 different groups of 100 or more contacts (Limits depend on your email provider.) Create groups in many ways: add from Contacts, import an address book group, enter addresses directly, or paste strings of names and addresses. MailShot creates its own groups, which can do several things which regular address book groups cannot... • Contacts can use different email addresses for each group. (Add work address to a work-related group, and home address to a sports group etc.) • Contacts do not need to be present in your address book. TIPS • Protect privacy by placing addresses in the Bcc: line. • To forward an email (with attachments), “Copy to clipboard" then paste to the address line in your Mail app. SUPPORT We pride ourselves on our quality of support and are always happy to hear from you. Please use the "Support" button in the app, as it will include useful diagnostic information. You can also find a full User Guide, support information and tips at http://solubleapps.com/Mailshot-support.
SendPulse
Manage your subscriber lists and send email, SMS, and Viber campaigns directly from your mobile device. Track campaign performance with detailed analytics and subscriber statistics. Schedule messages for future delivery or send them instantly.
- List management
- Add subscribers
- Send email campaigns
- Send SMS campaigns
- Send Viber campaigns
- View campaign reports
- Subscriber statistics
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With the SendPulse app, you can send campaigns, track CRM deals and tasks, monitor performance, and update customer data whether you are on a business trip, between meetings, or on your way to work. Access SendPulse’s core tools right in the app: Campaigns • Create email, SMS, and Viber campaigns and send them instantly or schedule them for the perfect time. • Add new mailing lists and explore existing ones. • View subscribers and check their activity metrics, including total sends, opens, clicks, and unread messages. • Add new subscribers by hand or pull them directly from your phone contacts. • Measure campaign performance with in-depth analytics. CRM system • Craft new pipelines, deals, contacts, tasks, and team task boards with ease. • Track statistics across all pipelines or drill down into individual ones to stay on top of your sales performance. • Edit deal and task details, update statuses, and assign responsible team members. • View contact cards with full interaction history, linked deals, and payments. • Refresh customer data in just a few taps. Automation • Keep track of your automated flows and their performance metrics, including opens, clicks, unsubscribes, and errors. Pop-ups • Manage display limits and keep tabs on clicks, closes, leads, and form submissions to fine-tune your pop-ups on the fly.
Screenshots
Verdict
The clearest difference is in-app purchases: SendPulse at none against MailShot's 2. SendPulse also leads on iOS requirement (15.1 vs 26.0). MailShot's advantage is review sentiment (83% vs 48%) and update cadence (monthly vs every 2 months). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MailShot sells 2 one-off in-app purchases. SendPulse asks for nothing beyond the download.
MailShot holds the better App Store score, 4.6 against 4.4. Both are backed by a comparable volume of ratings — 113 and 70 respectively. Written reviews point the same way: 83% of MailShot's written reviews are positive against 48% of SendPulse's.
MailShot ships an update monthly, SendPulse every 2 months. The most recent releases landed on October 19, 2026 and October 15, 2026 respectively.
| Parameter | MailShot | SendPulse |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (113 ratings) — better | 4.4 (70 ratings) |
| Positive reviews | 82.5% of reviews — better | 48.4% of reviews |
| Number of ratings | 113 — better | 70 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 26.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 11 MB | 29 MB |
| Age rating | 4+ | 4+ |
| Developer | Peter Johnson | SendPulse Inc |
Customer experience
MailShot
SendPulse
Bugs and requests
MailShot
Reported bugs
3 issues- Emails not sending from outbox
- Crashing issues for some users
- Compatibility problems with iOS updates
Requested features
4 requests- Mail merge functionality with placeholders
- Ability to sort groups alphabetically
- Dynamic text support for subject and body
- Compatibility with Outlook contacts
SendPulse
Not enough reviews yet to summarise bugs or requests.
In-app purchases
MailShot
- MailShot Upgrade$3.99
- Domain Check Plugin$3.99
SendPulse
No in-app purchases







