Blvd vs Unit Assistant
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Blvd
This mobile companion app helps beauty consultants stay connected with their customers while on the go. It requires a subscription to a specific service to function.
- Customer connection on-the-go
- Mobile companion to Boulevard software
- Business customer management
- Stay connected with customers
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Main Street Software, Inc. has been making Boulevard, the leading software for Mary Kay Beauty Consultants, longer than any other software worldwide. Avenue, the mobile companion to Boulevard allows you to stay connected with your customers while you are on-the-go with your business. ** Important: Avenue for iPhone will only work if you have a subscription to the Avenue iPhone Service. Standard Data Rates may apply; and functionality may be limited based upon your cellular carrier’s limitations and functionality. **
Unit Assistant
This app provides clients with access to virtual assistant services, including newsletter approvals, billing updates, and director unit assistance. It's designed for Unit Assistant clients to manage their service options.
- Access service options
- Newsletter approval
- Billing updates
- Director Unit Assistant access
- Virtual assistant services
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Application for Unit Assistant clients - access service options through Unit Assistant, Unit Assistant provides newsletter for approval & changes plus billing updates. Unit assistant is an virtual assistant service. Unit Assistant is Mary Kay virtual assistant-unit assistant. Unit Assistant aslo provides Director Unit Assistant.
Screenshots
Verdict
The clearest difference is rating: Unit Assistant at 4.0 against Blvd's 3.5. Unit Assistant also leads on update cadence (every 3 weeks vs every 9 months). Blvd's advantage is iOS requirement (16.0 vs 18.6). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Unit Assistant holds the better App Store score, 4.0 against 3.5. Both are backed by a comparable volume of ratings — 2 and 4 respectively.
Blvd ships an update every 9 months, Unit Assistant every 3 weeks. The most recent releases landed on June 5, 2026 and June 24, 2026 respectively.
| Parameter | Blvd | Unit Assistant |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (2 ratings) | 4.0 (4 ratings) — better |
| Positive reviews | 41.7% of reviews | — |
| Number of ratings | 2 | 4 — better |
| Update frequency | Every 9 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 — better | 18.6 |
| Further details — not scored | ||
| Size | 0 MB | 8 MB |
| Age rating | 4+ | 17+ |
| Developer | Main Street Software, Inc. | Shannon Schmidt |
Customer experience
Blvd
Unit Assistant
In-app purchases
Blvd
No in-app purchases
Unit Assistant
No in-app purchases
