Blvd vs VipeCloud
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Blvd
This mobile companion app helps beauty consultants stay connected with their customers while on the go. It requires a subscription to a specific service to function.
- Customer connection on-the-go
- Mobile companion to Boulevard software
- Business customer management
- Stay connected with customers
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Main Street Software, Inc. has been making Boulevard, the leading software for Mary Kay Beauty Consultants, longer than any other software worldwide. Avenue, the mobile companion to Boulevard allows you to stay connected with your customers while you are on-the-go with your business. ** Important: Avenue for iPhone will only work if you have a subscription to the Avenue iPhone Service. Standard Data Rates may apply; and functionality may be limited based upon your cellular carrier’s limitations and functionality. **
VipeCloud
Manage your sales and marketing activities on the go with this comprehensive CRM suite. Send trackable emails and texts, schedule social media posts, and manage your contacts and opportunities from anywhere.
- Trackable email and text messaging
- Mass email and text capabilities
- Social media post scheduling
- Email template utilization
- Contact and opportunity management
- CRM item creation and editing
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Access VipeCloud's Sales CRM with Marketing Suite everywhere you go. - Send trackable emails and texts. - Send mass emails and text. - Schedule social posts and Facebook Parties. - Leverage email templates. - View and respond to email engagement - Search for your contacts, accounts, opportunities, content, and emails. - Create, edit and delete opportunities, tasks and other CRM items - And more...
Screenshots
Verdict
The clearest difference is review sentiment: VipeCloud at 100% against Blvd's 42%. VipeCloud also leads on rating (5.0 vs 3.5) and update cadence (fortnightly vs every 9 months). Blvd's advantage is monetization model (free vs ad-supported). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
VipeCloud holds the better App Store score, 5.0 against 3.5. Both are backed by a comparable volume of ratings — 2 and 2 respectively. Written reviews point the same way: 42% of Blvd's written reviews are positive against 100% of VipeCloud's.
Blvd ships an update every 9 months, VipeCloud fortnightly. The most recent releases landed on June 5, 2026 and September 8, 2026 respectively.
| Parameter | Blvd | VipeCloud |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (2 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 41.7% of reviews | 100.0% of reviews — better |
| Number of ratings | 2 | 2 |
| Update frequency | Every 9 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 0 MB | 76 MB |
| Age rating | 4+ | 4+ |
| Developer | Main Street Software, Inc. | Vipe Inc |
Customer experience
Blvd
VipeCloud
In-app purchases
Blvd
No in-app purchases
VipeCloud
No in-app purchases
