Hallmark+ vs My UPtv
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hallmark+
Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.
- Exclusive original series
- Unlimited movie streaming
- Free greeting cards monthly
- Unlimited free eCards
- Exclusive discounts and rewards
- Surprise gifts
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Hallmark+ is your all in one streaming and membership experience, bringing the very best of Hallmark together in one place. Enjoy exclusive original series, next day access to new Hallmark Channel premieres, always-on streaming channels, the largest collection of Hallmark Original Christmas movies, and a full library of uplifting, feel good entertainment. Your membership also comes with special perks like free monthly Hallmark greeting cards, monthly discounts and rewards, unlimited eCards, surprise gifts, and more! It’s easy to start streaming with two subscription options: • Annual (Best Value: Over 25% savings!) • Monthly Subscriptions are automatically renewed until cancelled. Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service. https://www.hallmark.com/terms-of-use/ https://www.hallmark.com/privacy/ https://corporate.hallmarkmedia.com/#/
My UPtv
Discover and track your favorite UPtv shows and movies. Set reminders, view schedules, and access exclusive video content. Personalize your viewing experience by adding titles to your collection and marking watched episodes.
- Set show reminders
- View 7-day programming schedule
- Access exclusive video content
- Add favorite programs to collection
- Mark watched titles
- Discover new UPtv programs
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From funny sitcoms and heartwarming dramas to romantic movies, Christmas movies, and our UPtv Premiere Movie events…there is everything you love about UPtv in the NEW My UPtv app! - Set reminders for your favorite shows. - View a 7-day UPtv programming schedule. - Access even more videos from the programs you love, including sneak peeks, behind the scenes features, and exclusive content. Browse the app to discover new UPtv programs… or learn about titles you can also stream on UP Faith & Family (*subscription required; free trial available for new subscribers). Add your favorite UPtv programs to your personal collection to easily access them later, set calendar reminders, and mark titles that you've watched.
Screenshots
Verdict
The clearest difference is in-app purchases: My UPtv at none against Hallmark+'s 8. My UPtv also leads on rating (4.7 vs 4.2) and review sentiment (37% vs 8%). Hallmark+'s advantage is ads (none vs shown) and ratings volume (12K vs 34). On price, update cadence, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month. My UPtv asks for nothing beyond the download.
My UPtv holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: Hallmark+ has 12K ratings behind it against 34, so its average is the more settled of the two. Written reviews point the same way: 8% of Hallmark+'s written reviews are positive against 37% of My UPtv's.
Hallmark+ ships an update monthly, My UPtv every 5 weeks. The most recent releases landed on September 24, 2026 and September 14, 2026 respectively.
| Parameter | Hallmark+ | My UPtv |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (12K ratings) | 4.7 (34 ratings) — better |
| Positive reviews | 8.2% of reviews | 36.6% of reviews — better |
| Number of ratings | 12K — better | 34 |
| Update frequency | Monthly — better | Every 5 weeks |
| Ads | No — better | Yes |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Best chart rank | #60 — better | — |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15 |
| Further details — not scored | ||
| Size | 70 MB | 43 MB |
| Age rating | 12+ | 4+ |
| Developer | Hallmark Labs, LLC | Up Entertainment, LLC |
Customer experience
Hallmark+
My UPtv
User reviews
Hallmark+
From 12K App Store ratingsWhat we love
- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials
Room to improve
- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance
My UPtv
From 34 App Store ratingsWhat we love
- 👍 Great family movies
- 👍 Love the channel
- 👍 App is easy to navigate
- 👍 Good for tracking movies
- 👍 Nice variety of movies
Room to improve
- 🐛 App not working
- 🐛 Login issues
- 🐛 Disorganized app
- 🐛 Movies disappear
- 🐛 Difficult to search
Bugs and requests
Hallmark+
Reported bugs
4 issues- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior
Requested features
6 requests- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content
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- Individual user profiles
My UPtv
Reported bugs
21 issues- Login screen flashes and closes
- App crashes or closes unexpectedly
- Cannot log in after updates
- Reset password not working
- App asks to sign in repeatedly
Show 16 moreShow fewer
- Movie details link to wrong movie
- Trivia submission errors
- App doesn't recognize zip code/TV provider
- Watched movie check marks disappear
- Reminders set multiple times
- Notifications not removed from calendar
- Search function not working
- Movies disappear after airing
- App not working with VoiceOver
- Black screen issues
- Cannot re-download app
- App won't stay logged in
- Lost watched movie data after update
- Cannot add calendar reminders
- Movies not showing up in search
- Check marks not visible with orange border
Requested features
22 requests- Checklists to track watched
- New seasons of shows
- Simpler movie search
- Alphabetical movie listing
- List of stars in descriptions
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- Lead actors in descriptions
- More categories for organization
- Keep all movies on app
- Option to choose Philo provider
- Badge on movie posters for watchlist
- Add Watchlist feature
- Add all new movies to calendar at once
- Searchable database of all movies
- Mark movies as 'want to watch'
- Section for all movies
- Numbers for unwatched movies
- Ability to acknowledge each movie watched
- Checklist to mark off seen movies
- Include cast members in description
- Indicate if movie is based on a book
- Calendar page with upcoming schedule
- Dark mode option
In-app purchases
Hallmark+
- Feeln$7.991 Month
- Monthly Subscription7 Days trial$7.991 Month
- Hallmark Movies Now (Monthly)1 Month trial$7.991 Month
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- Monthly7 Days trial$8.991 Month
- Feeln$79.991 Year
- Annual7 Days trial$79.991 Year
- Annual subscription7 Days trial$79.991 Year
- Hallmark Movies Now (Annual)1 Month trial$79.991 Year
My UPtv
No in-app purchases









