FRASERS.com vs Kildare Village

Welcome to FRASERS. This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop. Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name. We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions. This is your life, styled. By the nation’s lifestyle editor. Get ready to… - Shop the best of our family brands, from Sports Direct to Evans Cycles and GAME, all under one roof - Shop a selection of our favourite designer pieces from some of luxury’s biggest names - Get notifications about exclusive offers and new collections - Save products to your Wish List to buy later and share items you love with your friends Consider us your 24/7 Frasers store.

Unlock the key to Village life with the Kildare Village app and discover more than 100 boutiques of fashion, luxury and lifestyle brands at your fingertips, as well as the insider track on the latest Village news and updates. With the interactive Village map, you’ll have everything you need to navigate our landscaped avenues with ease. You can even select your favourite boutiques to access the details you need with a quick tap. If you’re a Kildare Village member, use the app to sign in to your profile and track your exclusive membership benefits at the touch of a button. If you haven’t yet registered, become a member through the app to be the first to know about new collections and enjoy access to our Private Sale, as well as receiving a birthday surprise and earning a host of tailored benefits. Scan your membership QR code in participating boutiques and restaurants across The Bicester Collection in Europe and earn a star for every €1 you spend. The more stars you earn, the more surprises you unlock and the quicker you take your shopping experience to the next level. Plus, you can add your membership QR code to your smart wallet to make earning stars even easier. Enjoy curated rewards, tailored to your individual preferences, from the moment you sign up. Don’t forget to update your profile to unlock special surprises and scan your membership QR code every time you shop to see your benefits grow.