FRASERS.com vs Route One
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FRASERS.com
Discover a curated selection of fashion, beauty, and home goods from a renowned department store. Shop top brands, exclusive offers, and new collections. Save items to your wishlist and share with friends.
- Shop fashion, beauty, and home products
- Browse best-in-class and luxury brands
- Access family brand collections
- Receive exclusive offer notifications
- Save items to a Wish List
- Share products with friends
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Welcome to FRASERS. This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop. Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name. We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions. This is your life, styled. By the nation’s lifestyle editor. Get ready to… - Shop the best of our family brands, from Sports Direct to Evans Cycles and GAME, all under one roof - Shop a selection of our favourite designer pieces from some of luxury’s biggest names - Get notifications about exclusive offers and new collections - Save products to your Wish List to buy later and share items you love with your friends Consider us your 24/7 Frasers store.
Route One
Discover a vast collection of street fashion and skate culture essentials. Access over 200 brands and 10,000 products, including exclusive launches and sales. Enjoy rewards and convenient shopping features.
- 200+ street brands
- 10,000+ product lines
- Apple Pay integration
- Membership rewards program
- Exclusive launch notifications
- UK's largest skateboard range
- Back in stock alerts
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The Route One App brings together the best of skate culture and street fashion. For over 30 years Route One has been committed to getting the best products from around the world, via the fastest “route” possible. With the Route One App you've got 200 street brands and over 10,000 lines to choose from, right in the palm of your hand. Route One remains dedicated to bringing you the best range of products from around the world, together with our extensive own brand range. App Perks include: - Apple Pay to ease and speed - Route One Club membership rewards - First sight of Nike Dunk Launches and Sales and Promos - The UKs largest range of Skateboards - Back in stock alerts for your favourite items
Screenshots
Verdict
The clearest difference is review sentiment: Route One at 86% against FRASERS.com's 64%. Route One also leads on rating (5.0 vs 4.7). FRASERS.com's advantage is ratings volume (471 vs 11) and update cadence (every 3 weeks vs every 2 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Route One holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: FRASERS.com has 471 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 64% of FRASERS.com's written reviews are positive against 86% of Route One's.
FRASERS.com ships an update every 3 weeks, Route One every 2 months. Both last shipped on September 23, 2026.
| Parameter | FRASERS.com | Route One |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (471 ratings) | 5.0 (11 ratings) — better |
| Positive reviews | 63.8% of reviews | 86.2% of reviews — better |
| Number of ratings | 471 — better | 11 |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 70 MB | 206 MB |
| Age rating | 4+ | 12+ |
| Developer | House of Fraser | Route One Retail Limited |
Customer experience
FRASERS.com
Route One
User reviews
FRASERS.com
From 471 App Store ratingsWhat we love
- 🚀 Easy to navigate
- 👍 Great selection of products
- 💰 Good prices and discounts
- 🚚 Fast delivery
- ⭐ Excellent quality products
Room to improve
- 🐛 Buggy app with crashes and glitches
- ❌ Poor customer service and lack of communication
- 🔍 Difficult to find specific items and filter options
- 💰 Expensive delivery and return fees
- 🤔 Misleading product descriptions and sizing information
Route One
From 11 App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Fast and smooth
- 💯 Good quality products
- 💰 Good prices
- ✨ Clean design
Room to improve
- 🐛 App crashes frequently
- 🐛 Filters not working correctly
- 🐛 Wishlist and cart broken
- 🐛 Rewards/points incorrect
- 🐛 Search function poor
Bugs and requests
FRASERS.com
Reported bugs
5 issues- App crashes and freezes frequently
- Order tracking and status information not reliable
- Unable to change email address or other account details
- Inconsistent pricing and availability between app and website
- Delivery issues and lost/missing items
Requested features
5 requests- Improve search and filtering capabilities
- Provide better customer support and communication channels
- Simplify the returns process
- Integrate loyalty program and points tracking
- Enhance mobile app functionality and stability
Route One
Reported bugs
8 issues- App crashes on opening
- Wishlist and cart appear empty
- Rewards/points show as 0 or incorrect value
- Search function is terrible
- Filtering is too difficult/fiddly
Show 3 moreShow fewer
- App immediately closes after launching
- Freezes when adding items to basket
- Filtered searching for sizes is faulty
Requested features
6 requests- Manage push notification settings
- Fix broken wishlist and cart
- Improve search function
- Make filtering easier and more accurate
- Fix rewards/points display
Show 1 moreShow fewer
- Allow users to choose notification types (order updates vs. marketing)
In-app purchases
FRASERS.com
No in-app purchases
Route One
No in-app purchases
