Brother iPrint&Label vs InstaPrint
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Brother iPrint&Label
Print labels directly from your iPhone or iPad to a compatible Brother label printer over a wireless network. Create custom labels with text, graphics, or photos, and even print address labels from your contacts or name badges with photos.
- Print labels wirelessly
- Create custom labels with graphics/photos
- Print address labels from contacts
- Print name badges with photos
- Automatic label formatting
- Search for supported devices
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[Description] Brother iPrint&Label is a free application that enables you to easily print labels from your Apple iPhone or iPad to a Brother label printer using a local wireless network. For a list of supported models, please visit your local Brother website. [Key Features] 1. Easy to use menus. 2. Quickly open and print pre-designed labels. 3. Create custom labels with graphics or photos. 4. Print address labels from contact lists. 5. Print name badges with photos from your album - or take new photos with your camera. 6. Automatic label formatting based on label size used. 7. Automatically search for supported devices on a local wireless network. 8. No computer or printer driver required. [Compatible machines] PT-P300BT, PT-P710BT, PT-P910BT, PT-P750W, PT-E550W, PT-D800W, PT-E800W, PT-E850TKW, PT-P900W, PT-P950NW, PT-D460BT, PT-D610BT, QL-1110NWB, QL-810W, QL-820NWB, QL-710W, QL-720NW, QL-580N
InstaPrint
This app enables inkless and wireless printing using Bluetooth connectivity. It is designed to work exclusively with a specific thermal printer model, making on-the-go printing simple and convenient.
- Inkless printing
- Wireless printing
- Bluetooth connectivity
- Instant printing
- Exclusive printer compatibility
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Introducing the InstaPrint app, compatible exclusively with the Core Innovations Thermal Printer. Enjoy inkless and wireless printing with Bluetooth connectivity, making printing a breeze. Print anything instantly!
Screenshots
Verdict
The clearest difference is rating: Brother iPrint&Label at 4.6 against InstaPrint's 2.4. Brother iPrint&Label also leads on ratings volume (8.3K vs 244) and review sentiment (34% vs 19%). InstaPrint's advantage is iOS requirement (12.0 vs 26.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Brother iPrint&Label holds the better App Store score, 4.6 against 2.4. That said, the two scores are not equally well evidenced: Brother iPrint&Label has 8.3K ratings behind it against 244, so its average is the more settled of the two. Written reviews point the same way: 34% of Brother iPrint&Label's written reviews are positive against 19% of InstaPrint's.
Brother iPrint&Label ships an update every 3 months, InstaPrint every 2 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | Brother iPrint&Label | InstaPrint |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (8.3K ratings) — better | 2.4 (244 ratings) |
| Positive reviews | 34.5% of reviews — better | 19.2% of reviews |
| Number of ratings | 8.3K — better | 244 |
| Update frequency | Every 3 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 26.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 159 MB | 85 MB |
| Age rating | 17+ | 4+ |
| Developer | Brother Industries, LTD. | Beiens (Shenzhen) Technology Co., Ltd. |
Customer experience
Brother iPrint&Label
InstaPrint
User reviews
Brother iPrint&Label
From 8.3K App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Portable and convenient
- 🚀 Straightforward interface
- 💡 Ability to create QR and barcode labels
- 👍 Doesn't require an account
Room to improve
- 🐛 Crashes and connectivity issues
- 🔧 Clunky and unintuitive UI
- 🔧 Limited customization and editing options
- 🗑️ Wastes tape and label material
- 🔧 Difficult to align and resize text
InstaPrint
From 244 App Store ratingsWhat we love
- 🚀 Easy to use
- 💡 Compact and convenient
- 👍 Fun and handy
Room to improve
- 🐛 Connectivity issues
- 🐛 Printing problems
- 🐛 App bugs and glitches
- 🔒 Privacy concerns
- 👎 Difficult to navigate
Bugs and requests
Brother iPrint&Label
Reported bugs
4 issues- App crashes after recent iOS update
- Bluetooth connectivity issues with some printers
- Inconsistent behavior when changing label sizes
- Saved labels disappearing after app updates
Requested features
5 requests- Allow importing and editing of custom templates
- Add more font, symbol, and design options
- Improve label layout and alignment tools
- Implement sequential numbering for labels
- Enable syncing of labels across devices
InstaPrint
Reported bugs
4 issues- App doesn't show all photos
- Printer not recognized by devices
- Printing orientation/sizing issues
- Frequent app crashes and freezes
Requested features
4 requests- Add color printing capability
- Improve photo printing quality
- Allow custom label/template creation
- Provide better instructions and support
In-app purchases
Brother iPrint&Label
No in-app purchases
InstaPrint
No in-app purchases
Questions
Is Brother iPrint&Label free?
Is InstaPrint free?
Which has better reviews, Brother iPrint&Label or InstaPrint?
Do Brother iPrint&Label or InstaPrint have ads?
Which is updated more often, Brother iPrint&Label or InstaPrint?
Other comparisons
