DiveTab vs Trax Retail
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
DiveTab
Access business reports and analytics on the go. Intelligently syncs data for connected and disconnected use, allowing drill-down from summary to detailed views. Built on a secure and scalable Business Intelligence platform.
- On-the-go business reports
- Intelligent data syncing
- Connected and disconnected modes
- Drill-down reporting
- Secure and scalable platform
- Access to US state data
Read full descriptionHide full description
DiveTab provides on-the-go access to your business reports and analytics. It intelligently syncs data from a central server keeping your data up to date, and allows users to view in connected and disconnected modes. DiveTab features flexible and intuitive information displays, where users start with summary reports and then drill-down to detailed reports by tapping on the information displayed. DiveTab is built on Dimensional Insight (DI)'s award winning Business Intelligence platform. This means it's scalable, secure and extensible. DiveTab ships with access to US state data, including statistics for education, healthcare, lotteries, and elections.
Trax Retail
This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.
- Real-time mobile reports
- Shelf analysis with computer vision
- Distribution and share of shelf reporting
- Out-of-stock detection
- Planogram compliance checks
- Automated KPI calculations
- Offline reporting
Read full descriptionHide full description
Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.
Screenshots
Verdict
The clearest difference is update cadence: Trax Retail at every 10 days against DiveTab's every 4 months. Trax Retail also leads on ratings volume (2.1K vs 4) and rating (4.3 vs 4.0). DiveTab's advantage is monetization model (free vs freemium). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Trax Retail holds the better App Store score, 4.3 against 4.0. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 4, so its average is the more settled of the two.
DiveTab ships an update every 4 months, Trax Retail every 10 days. Both last shipped on October 9, 2026.
| Parameter | DiveTab | Trax Retail |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (4 ratings) | 4.3 (2.1K ratings) — better |
| Positive reviews | — | 26.9% of reviews |
| Number of ratings | 4 | 2.1K — better |
| Update frequency | Every 4 months | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 51 MB | 68 MB |
| Age rating | 4+ | 4+ |
| Developer | Dimensional Insight, Inc | Trax Image Recognition |
Customer experience
DiveTab
Trax Retail
Bugs and requests
DiveTab
Not enough reviews yet to summarise bugs or requests.
Trax Retail
Reported bugs
3 issues- Capture button not working
- Pictures not downloading properly
- App crashing after updates
Requested features
3 requests- Front-facing camera support
- Better organization and navigation
- Improved reliability and stability
In-app purchases
DiveTab
No in-app purchases
Trax Retail
No in-app purchases








