Comparison

DiveTab vs Trax Retail

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

DiveTab

Access business reports and analytics on the go. Intelligently syncs data for connected and disconnected use, allowing drill-down from summary to detailed views. Built on a secure and scalable Business Intelligence platform.

Highlights
  • On-the-go business reports
  • Intelligent data syncing
  • Connected and disconnected modes
  • Drill-down reporting
  • Secure and scalable platform
  • Access to US state data
Features
Read full description

DiveTab provides on-the-go access to your business reports and analytics. It intelligently syncs data from a central server keeping your data up to date, and allows users to view in connected and disconnected modes. DiveTab features flexible and intuitive information displays, where users start with summary reports and then drill-down to detailed reports by tapping on the information displayed. DiveTab is built on Dimensional Insight (DI)'s award winning Business Intelligence platform. This means it's scalable, secure and extensible. DiveTab ships with access to US state data, including statistics for education, healthcare, lotteries, and elections.

About

Trax Retail

This app empowers consumer goods manufacturers and retailers to optimize in-store execution. It uses advanced computer vision to analyze store shelves from photos, providing real-time reports on shelf conditions and actionable insights for immediate improvements.

Highlights
  • Real-time mobile reports
  • Shelf analysis with computer vision
  • Distribution and share of shelf reporting
  • Out-of-stock detection
  • Planogram compliance checks
  • Automated KPI calculations
  • Offline reporting
Read full description

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

Screenshots

DiveTab4 screens
Trax Retail4 screens

Verdict

The call

The clearest difference is update cadence: Trax Retail at every 10 days against DiveTab's every 4 months. Trax Retail also leads on ratings volume (2.1K vs 4) and rating (4.3 vs 4.0). DiveTab's advantage is monetization model (free vs freemium). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Trax Retail holds the better App Store score, 4.3 against 4.0. That said, the two scores are not equally well evidenced: Trax Retail has 2.1K ratings behind it against 4, so its average is the more settled of the two.

UpkeepUpdate frequency

DiveTab ships an update every 4 months, Trax Retail every 10 days. Both last shipped on October 9, 2026.

Scorecard4 real differences · 6 level
DiveTab versus Trax Retail: the parameters behind the verdict, then further details
ParameterDiveTabTrax Retail
PriceFreeFree
Rating4.0 (4 ratings)4.3 (2.1K ratings) — better
Positive reviews—26.9% of reviews
Number of ratings42.1K — better
Update frequencyEvery 4 monthsEvery 10 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFreemium
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.615.0 — better
Further details — not scored
Size51 MB68 MB
Age rating4+4+
DeveloperDimensional Insight, IncTrax Image Recognition

Customer experience

DiveTab

All ratings4 ratings
Positive75.0%
Neutral0.0%
Negative25.0%

Trax Retail

All ratings2,089 ratings
Positive79.8%
Neutral6.6%
Negative13.5%
Written reviews26 reviews
Positive26.9%
Neutral15.4%
Negative57.7%

Bugs and requests

DiveTab

Not enough reviews yet to summarise bugs or requests.

Trax Retail

Reported bugs

3 issues
  • Capture button not working
  • Pictures not downloading properly
  • App crashing after updates

Requested features

3 requests
  • Front-facing camera support
  • Better organization and navigation
  • Improved reliability and stability

In-app purchases

None

DiveTab

No in-app purchases

None

Trax Retail

No in-app purchases

Questions

Is DiveTab free?
DiveTab is free to download, with no in-app purchases.
Is Trax Retail free?
Trax Retail is free to download, with no in-app purchases.
Which has better reviews, DiveTab or Trax Retail?
Trax Retail is rated higher. DiveTab averages 4.0 out of 5 from 4 ratings, while Trax Retail averages 4.3 from 2.1K ratings.
Do DiveTab or Trax Retail have ads?
Neither DiveTab nor Trax Retail shows ads.
Which is updated more often, DiveTab or Trax Retail?
DiveTab ships an update every 4 months, and Trax Retail every 10 days. Most recently, DiveTab was updated on October 9, 2026 and Trax Retail on October 9, 2026.

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