Amazon Prime Video vs iTunes Store
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Amazon Prime Video
Stream a vast library of movies, TV shows, live events, and sports. Discover original series and films, rent or buy new releases, and enjoy personalized recommendations. Download content to watch offline and create individual profiles for a tailored viewing experience.
- Watch original series and movies
- Download videos for offline viewing
- Rent or buy new releases
- Personalized recommendations
- Multiple user profiles
- X-Ray access powered by IMDb
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Prime Video is your all-in-one destination for hit movies, series and TV, live sports, and more. Stream the hit sci-fi adventure Project Hail Mary and the epic fantasy Masters of the Universe, now streaming on Prime Video. From gripping originals like Reacher, Every Year After, Spider Noir, and Off Campus to blockbuster films and live entertainment, there's always something worth watching. Personalized recommendations help you find your next favorite show or movie without the scroll. Prime Video brings the best of TV and film together with your favorite live sports. Your Prime membership includes Thursday Night Football, select WNBA & NBA games, and more. Watch even more of the movies, TV, and live sports you love when you choose from 100+ subscriptions like Starz and Apple TV+ — all in one app. Download videos for offline viewing, cast to your TV, and create profiles so everyone in the house gets a personalized entertainment experience. One app. Endless entertainment. Watch your favorite movies, TV, and live sports—all on Prime Video. TV and Series • Edge-of-your-seat originals like Reacher, The Boys, Fallout, and Spider-Noir streaming on Prime Video • Addictive series including Off Campus, Every Year After, and The Summer I Turned Pretty • Epic worlds brought to life on your TV with The Lord of the Rings: The Rings of Power and more • Go behind the scenes with exclusive X-Ray access, powered by IMDb Movies • Stream new hit releases like Project Hail Mary and Masters of the Universe, now on Prime Video • Watch hit Prime Video originals such as Tom Clancy’s Jack Ryan: Ghost War, Your Fault: London and more • Rent or buy newly released films the same day they hit digital • Download videos and watch your favorite movies offline, anywhere, anytime Sports • Watch live NFL games with Thursday Night Football • Watch select NBA and WNBA games Enjoy Prime Video updates on your Apple TV or Mac by downloading the latest app from the App Store on your device. If you subscribe to Prime Video, payment is charged to your Apple Account at confirmation of purchase, and your membership automatically renews monthly unless auto-renewal is turned off at least 24 hours before the end of the then current plan period. Your account is charged for renewal within 24 hours before the end of each plan period at the rate of your selected plan. Manage your subscription and turn off auto-renewal anytime by going to My Account. For customers located within the European Union, United Kingdom or Brazil: By using this app, you agree to the Amazon Conditions of Use and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home. See our Privacy Notice, Cookies Notice and Interest-Based Ads Notice at primevideo.com/ww-av-legal-home. For all other customers: By using this app, you agree to the Amazon Conditions of Use, Privacy Notice, and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home.
iTunes Store
Access a vast library of music, from new releases to indie hits and classics across all genres. Purchase and download songs, albums, and ringtones instantly on any device, with the ability to re-download past purchases.
- Explore 100+ million DRM-free songs
- Browse by artist, album, genre
- Search and select ringtones
- Pre-order new releases
- Download and watch anywhere
- Re-download past purchases
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All the music you can handle. From new releases to hot indies and all-time favorites, the best in every genre-ready to play. Purchase with a tap on any device. Features · Explore more than 100 million high-quality, DRM-free songs. Browse by artist, album, song, genre, specially curated categories and more. · Search and select the perfect ringtone among thousands in Tones. · Check out the iTunes charts to see which artists people love. · Pre-order new releases and they’ll download automatically when available. · Tap to download and watch anywhere, anytime—even without Wi-Fi. Plus re-download past purchases on all your devices. · Availability and features may vary by country.
Screenshots
Verdict
The clearest difference is in-app purchases: iTunes Store at none against Amazon Prime Video's 3. iTunes Store also leads on ads (none vs shown) and review sentiment (51% vs 17%). Amazon Prime Video's advantage is update cadence (every 4 days vs every 5 months) and chart position (#7 vs unranked). On price, rating, ratings volume and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Amazon Prime Video sells 3 in-app purchases, starting at $2.99 per month. iTunes Store asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.8 for Amazon Prime Video against 4.8 for iTunes Store. Both are backed by a comparable volume of ratings — 3.1M and 2.1M respectively. Written reviews are what separate them: 17% of Amazon Prime Video's written reviews are positive against 51% of iTunes Store's.
Amazon Prime Video ships an update every 4 days, iTunes Store every 5 months. Both last shipped on October 26, 2026.
| Parameter | Amazon Prime Video | iTunes Store |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (3.1M ratings) | 4.8 (2.1M ratings) — better |
| Positive reviews | 16.8% of reviews | 50.8% of reviews — better |
| Number of ratings | 3.1M — better | 2.1M |
| Update frequency | Every 4 days — better | Every 5 months |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases — better | Paid |
| Best chart rank | #7 — better | — |
| Devices | iPhone, iPad, Mac, Apple TV — better | iPhone, iPad, iPod |
| Requires iOS | 17.0 | 10.0 — better |
| Further details — not scored | ||
| Size | 346 MB | 8 MB |
| Age rating | 12+ | 12+ |
| Developer | AMZN Mobile LLC | Apple Inc. |
Customer experience
Amazon Prime Video
iTunes Store
User reviews
Amazon Prime Video
From 3.1M App Store ratingsWhat we love
- 🚀 Great selection of movies and TV shows
- 💡 Useful X-Ray feature with trivia and cast info
- 👍 Smooth streaming experience
- 🎁 Good value as part of Prime membership
Room to improve
- 🐛 Inconsistent syncing of progress across devices
- 🔍 Cluttered and confusing user interface
- 💰 Excessive ads and upsells for additional content
- 🔍 Difficult to find and access purchased content
iTunes Store
From 2.1M App Store ratingsWhat we love
- 💿 Ability to purchase and own music
- 🎶 Great selection of music
- 🎨 Variety of music genres
- 🔍 Convenient music discovery
- 🔊 High-quality audio
Room to improve
- 🔍 Difficult music discovery and search
- 🗂️ Fragmented music library management
- 🔒 Restricted access to purchased content
- 💰 Expensive song/album pricing
- 🔄 Disappearing purchased content
Bugs and requests
Amazon Prime Video
Reported bugs
3 issues- Frequent playback issues and buffering
- Subtitles not working correctly
- App crashes and freezes on various devices
Requested features
4 requests- Improved search and browsing experience
- Ability to create user profiles and watchlists
- Seamless Chromecast/AirPlay integration
- Better organization of free vs. paid content
iTunes Store
Reported bugs
3 issues- Inconsistent syncing of purchased content
- Unreliable download and playback of songs
- Buggy user interface and navigation
Requested features
5 requests- Add sorting and filtering options for albums
- Implement a wishlist or bookmarking feature
- Provide more control over music playback
- Improve integration with other Apple services
- Offer more affordable pricing options
In-app purchases
Amazon Prime Video
- Ad free$2.991 Month
- Prime Video Monthly1 Month trial$8.991 Month
- Prime Video Monthly$8.991 Month
iTunes Store
No in-app purchases









