Comparison

Amazon Prime Video vs iTunes Store

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Amazon Prime Video

Stream a vast library of movies, TV shows, live events, and sports. Discover original series and films, rent or buy new releases, and enjoy personalized recommendations. Download content to watch offline and create individual profiles for a tailored viewing experience.

Highlights
  • Watch original series and movies
  • Download videos for offline viewing
  • Rent or buy new releases
  • Personalized recommendations
  • Multiple user profiles
  • X-Ray access powered by IMDb
Features
Read full description

Prime Video is your all-in-one destination for hit movies, series and TV, live sports, and more. Stream the hit sci-fi adventure Project Hail Mary and the epic fantasy Masters of the Universe, now streaming on Prime Video. From gripping originals like Reacher, Every Year After, Spider Noir, and Off Campus to blockbuster films and live entertainment, there's always something worth watching. Personalized recommendations help you find your next favorite show or movie without the scroll. Prime Video brings the best of TV and film together with your favorite live sports. Your Prime membership includes Thursday Night Football, select WNBA & NBA games, and more. Watch even more of the movies, TV, and live sports you love when you choose from 100+ subscriptions like Starz and Apple TV+ — all in one app. Download videos for offline viewing, cast to your TV, and create profiles so everyone in the house gets a personalized entertainment experience. One app. Endless entertainment. Watch your favorite movies, TV, and live sports—all on Prime Video. TV and Series • Edge-of-your-seat originals like Reacher, The Boys, Fallout, and Spider-Noir streaming on Prime Video • Addictive series including Off Campus, Every Year After, and The Summer I Turned Pretty • Epic worlds brought to life on your TV with The Lord of the Rings: The Rings of Power and more • Go behind the scenes with exclusive X-Ray access, powered by IMDb Movies • Stream new hit releases like Project Hail Mary and Masters of the Universe, now on Prime Video • Watch hit Prime Video originals such as Tom Clancy’s Jack Ryan: Ghost War, Your Fault: London and more • Rent or buy newly released films the same day they hit digital • Download videos and watch your favorite movies offline, anywhere, anytime Sports • Watch live NFL games with Thursday Night Football • Watch select NBA and WNBA games Enjoy Prime Video updates on your Apple TV or Mac by downloading the latest app from the App Store on your device. If you subscribe to Prime Video, payment is charged to your Apple Account at confirmation of purchase, and your membership automatically renews monthly unless auto-renewal is turned off at least 24 hours before the end of the then current plan period. Your account is charged for renewal within 24 hours before the end of each plan period at the rate of your selected plan. Manage your subscription and turn off auto-renewal anytime by going to My Account. For customers located within the European Union, United Kingdom or Brazil: By using this app, you agree to the Amazon Conditions of Use and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home. See our Privacy Notice, Cookies Notice and Interest-Based Ads Notice at primevideo.com/ww-av-legal-home. For all other customers: By using this app, you agree to the Amazon Conditions of Use, Privacy Notice, and the Prime Video Terms of Use at primevideo.com/ww-av-legal-home.

About

iTunes Store

Access a vast library of music, from new releases to indie hits and classics across all genres. Purchase and download songs, albums, and ringtones instantly on any device, with the ability to re-download past purchases.

Highlights
  • Explore 100+ million DRM-free songs
  • Browse by artist, album, genre
  • Search and select ringtones
  • Pre-order new releases
  • Download and watch anywhere
  • Re-download past purchases
Read full description

All the music you can handle. From new releases to hot indies and all-time favorites, the best in every genre-ready to play. Purchase with a tap on any device. Features · Explore more than 100 million high-quality, DRM-free songs. Browse by artist, album, song, genre, specially curated categories and more. · Search and select the perfect ringtone among thousands in Tones. · Check out the iTunes charts to see which artists people love. · Pre-order new releases and they’ll download automatically when available. · Tap to download and watch anywhere, anytime—even without Wi-Fi. Plus re-download past purchases on all your devices. · Availability and features may vary by country.

Screenshots

Amazon Prime Video4 screens
iTunes Store1 screens

Verdict

The call

The clearest difference is in-app purchases: iTunes Store at none against Amazon Prime Video's 3. iTunes Store also leads on ads (none vs shown) and review sentiment (51% vs 17%). Amazon Prime Video's advantage is update cadence (every 4 days vs every 5 months) and chart position (#7 vs unranked). On price, rating, ratings volume and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Amazon Prime Video sells 3 in-app purchases, starting at $2.99 per month. iTunes Store asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for Amazon Prime Video against 4.8 for iTunes Store. Both are backed by a comparable volume of ratings — 3.1M and 2.1M respectively. Written reviews are what separate them: 17% of Amazon Prime Video's written reviews are positive against 51% of iTunes Store's.

UpkeepUpdate frequency

Amazon Prime Video ships an update every 4 days, iTunes Store every 5 months. Both last shipped on October 26, 2026.

Scorecard7 real differences · 4 level
Amazon Prime Video versus iTunes Store: the parameters behind the verdict, then further details
ParameterAmazon Prime VideoiTunes Store
PriceFreeFree
Rating4.8 (3.1M ratings)4.8 (2.1M ratings) — better
Positive reviews16.8% of reviews50.8% of reviews — better
Number of ratings3.1M — better2.1M
Update frequencyEvery 4 days — betterEvery 5 months
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFree with in-app purchases — betterPaid
Best chart rank#7 — better—
DevicesiPhone, iPad, Mac, Apple TV — betteriPhone, iPad, iPod
Requires iOS17.010.0 — better
Further details — not scored
Size346 MB8 MB
Age rating12+12+
DeveloperAMZN Mobile LLCApple Inc.

Customer experience

Amazon Prime Video

All ratings3,078,792 ratings
Positive95.2%
Neutral2.5%
Negative2.2%
Written reviews7,498 reviews
Positive16.8%
Neutral10.5%
Negative72.7%

iTunes Store

All ratings2,060,001 ratings
Positive96.4%
Neutral2.0%
Negative1.6%
Written reviews2,779 reviews
Positive50.8%
Neutral7.8%
Negative41.4%

User reviews

Amazon Prime Video

From 3.1M App Store ratings

What we love

  • 🚀 Great selection of movies and TV shows
  • 💡 Useful X-Ray feature with trivia and cast info
  • 👍 Smooth streaming experience
  • 🎁 Good value as part of Prime membership

Room to improve

  • 🐛 Inconsistent syncing of progress across devices
  • 🔍 Cluttered and confusing user interface
  • 💰 Excessive ads and upsells for additional content
  • 🔍 Difficult to find and access purchased content

iTunes Store

From 2.1M App Store ratings

What we love

  • 💿 Ability to purchase and own music
  • 🎶 Great selection of music
  • 🎨 Variety of music genres
  • 🔍 Convenient music discovery
  • 🔊 High-quality audio

Room to improve

  • 🔍 Difficult music discovery and search
  • 🗂️ Fragmented music library management
  • 🔒 Restricted access to purchased content
  • 💰 Expensive song/album pricing
  • 🔄 Disappearing purchased content

Bugs and requests

Amazon Prime Video

Reported bugs

3 issues
  • Frequent playback issues and buffering
  • Subtitles not working correctly
  • App crashes and freezes on various devices

Requested features

4 requests
  • Improved search and browsing experience
  • Ability to create user profiles and watchlists
  • Seamless Chromecast/AirPlay integration
  • Better organization of free vs. paid content

iTunes Store

Reported bugs

3 issues
  • Inconsistent syncing of purchased content
  • Unreliable download and playback of songs
  • Buggy user interface and navigation

Requested features

5 requests
  • Add sorting and filtering options for albums
  • Implement a wishlist or bookmarking feature
  • Provide more control over music playback
  • Improve integration with other Apple services
  • Offer more affordable pricing options

In-app purchases

3 purchases

Amazon Prime Video

Subscriptions3
  • Ad free$2.991 Month
  • Prime Video Monthly1 Month trial$8.991 Month
  • Prime Video Monthly$8.991 Month
None

iTunes Store

No in-app purchases

Questions

Is Amazon Prime Video free?
Amazon Prime Video is free to download, with in-app purchases available.
Is iTunes Store free?
iTunes Store is free to download, with no in-app purchases.
Which has better reviews, Amazon Prime Video or iTunes Store?
iTunes Store is rated higher. Amazon Prime Video averages 4.8 out of 5 from 3.1M ratings, while iTunes Store averages 4.8 from 2.1M ratings.
Do Amazon Prime Video or iTunes Store have ads?
Amazon Prime Video shows ads; iTunes Store does not.
Which is updated more often, Amazon Prime Video or iTunes Store?
Amazon Prime Video ships an update every 4 days, and iTunes Store every 5 months. Most recently, Amazon Prime Video was updated on October 26, 2026 and iTunes Store on October 26, 2026.

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