Concepts vs Adobe Illustrator
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Concepts
This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.
- Infinite canvas
- Vector-based sketching
- Realistic pens, pencils, and brushes
- Editable vector elements
- Unlimited layers
- Scale and measurement tools
- Object libraries
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Think, plan & create – Concepts is a flexible vector-based sketchbook where you can take your ideas from concept to reality. Concepts reimagines the ideation process – offering a safe and dynamic workspace to iterate and explore your ideas, organize your thoughts, and experiment with designs. With our infinite canvas, you can: • Sketch plans and whiteboard ideas • Make notes, doodles, and mindmaps • Draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • An infinite canvas with optional paper types and grids • Realistic pens, pencils and brushes that flow with pressure, tilt and velocity or create your own • A tool wheel or bar you can personalize • HSL, RGB and COPIC color wheels • Editable vector-based sketching – move, organize and edit the tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them • Unlimited layers • Scale and measurement tools that calculate real-world dimensions With Concepts, you can: • Drag + drop images + PDF files • Create, store and share vector Object libraries • Export images, vector SVG + PDFs to scale for printing or efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe) • Share directly to email, text, Files, cloud, photos, or your favorite social apps and present with AirPlay or a second screen • Store your work safely in your personal iCloud Drive FREE FEATURES • Infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum, RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID FEATURES Subscription: • 200+ brush and Object libraries, features, and services • Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes & brushes, with new updates arriving all the time • Unlocks everything across platforms • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom brushes, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – object packs & professional brushes are sold separately • Limited to the platform you purchase on Terms & Conditions: • Monthly and yearly subscription payments are charged to your iTunes account at the time of purchase. • Your plan will renew automatically at the end of the billing period unless canceled 24 hours before the billing period ends. • You can cancel or make changes to your subscription at any time in your iTunes Account settings. • Unused portions of any free trial period are forfeited if you make changes to your subscription. We’re dedicated to quality and update frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!
Adobe Illustrator
Create logos, illustrations, and graphics on your iPad with intuitive Apple Pencil support. Design vector art, manipulate type, and create patterns on the go, even offline. Seamlessly sync your work across devices and other Adobe apps.
- Vector drawing with Apple Pencil
- Advanced typography tools
- Pattern creation
- Image vectorization
- Cross-device syncing
- Gradient and color tools
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Create logos, illustrations, graphics and more. Illustrator on the iPad works intuitively with your Apple Pencil so you can design on the go from anywhere, even offline - it’s never been easier to take your creativity to new places. Design with precision, as naturally as you would with pen and paper. Create vector lines, shapes, type, gradients, and effects. Merge or cut graphics with quick, intuitive Pencil gestures to remove unwanted areas. Make your graphics pop with effects, and access over 18,000 fonts, 20+ color palettes, up-to-the-minute live streams from famous creatives, and guided tutorials. Work on a project across Adobe Illustrator, Photoshop, and Fresco. Plus, your Illustrator work is automatically synced to the cloud, so you and your team can always access the latest version from your desktop or iPad. This app is part of Adobe Creative Cloud. It’s free for Creative Cloud members who have a plan that includes Illustrator. INTUITIVE AND PRECISE DRAWING WITH APPLE PENCIL • Natural ways to draw — Make lines and curves using the Pen, Pencil, and Brush tools • Art and Calligraphic Brushes — Create and apply brush strokes to add artistic elements to your artwork. • Pinpoint editing — Create perfect graphics without quality loss with Smart Delete, Simplify Path, and more • Point precision — Edit graphics down to the point, radius, or angle level NEW WAYS TO MAKE STUNNING PATTERNS AND SHAPES • Vectorize — Convert raster images or paper sketches into vector images. • Radial, grid, and mirror repeat — Turn graphics into sophisticated patterns • Polygon shape creation — Make objects out of circles, triangles, squares, and stars • Transform as Shape — Transform paths and curves without manual manipulation of anchor points. • Blend Tool — Smoothly blend one shape into another across a specified number of steps. THE MOST COMPREHENSIVE TYPE TOOLKIT FOR IPAD • 18,000+ fonts — Use one of the thousands of high-quality fonts included in the Adobe Fonts library • Fonts of your own — Upload and design with any of your own licensed fonts and use them on both desktop and iPad • Type on a path — Bend and flow text onto the surface of lines and shapes • Outlined text — Turn text into an editable format that can be modified without limits • Variable fonts — They’re infinitely customizable • Color fonts — Explore gorgeous color variations and gradients that are built into the font BRILLIANT COLORS AND GRADIENTS • Point gradients — Drag and drop colors to create dynamic blends of diffused colors • 20+ color books — Use industry-standard color swatches or incorporate your own SEAMLESS MOVEMENT BETWEEN DEVICES AND APPS • File syncing between Illustrator on the desktop and on the iPad — Projects are automatically synced and accessible across devices • Photoshop import — Easily place a Photoshop image into your Illustrator design • Standard file format export — Create, save, and open Illustrator (AI) files with no loss of quality, and export in the most common formats, including SVG, PDF, PNG, and PSD. KEEPING TABS ON THE LATEST CREATIVE TRENDS • Livestreaming — Watch and learn from top design-industry creatives daily, right within the app • Trends to discover — Explore projects by other creatives Terms & Conditions: Your use of this application is governed by the Adobe General Terms of Use http://www.adobe.com/go/terms_linkfree_en and the Adobe Privacy Policy http://www.adobe.com/go/privacy_policy_linkfree_en Do Not Sell My Personal Information: www.adobe.com/go/ca-rights-linkfree
Screenshots
Verdict
Concepts and Adobe Illustrator both sit at 4.7 stars, but that hides the real split: 77% of Concepts's written reviews are positive against 13% of Adobe Illustrator's. Concepts also leads on update cadence (fortnightly vs every 2 months) and chart position (#186 vs unranked). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and Adobe Illustrator sells 4 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
Concepts holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 27K and 37K respectively. Written reviews point the same way: 77% of Concepts's written reviews are positive against 13% of Adobe Illustrator's.
Concepts ships an update fortnightly, Adobe Illustrator every 2 months. Both last shipped on October 16, 2026.
| Parameter | Concepts | Adobe Illustrator |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (27K ratings) — better | 4.5 (37K ratings) |
| Positive reviews | 77.0% of reviews — better | 13.2% of reviews |
| Number of ratings | 27K | 37K — better |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #186 — better | — |
| Devices | iPhone, iPad, iPod — better | iPad |
| Requires iOS | 15.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 267 MB | 856 MB |
| Age rating | 4+ | 4+ |
| Developer | TopHatch, Inc. | Adobe Inc. |
Customer experience
Concepts
Adobe Illustrator
User reviews
Concepts
From 27K App Store ratingsWhat we love
- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support
Room to improve
- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)
Adobe Illustrator
From 37K App Store ratingsWhat we love
- 🚀 Smooth and intuitive
- 👍 Great for on-the-go vector work
- 🚀 Seamless sync with desktop Illustrator
- 👍 Useful for quick sketches and illustrations
Room to improve
- 🐛 Frequent crashes and freezes
- 🔍 Missing key desktop features
- 🔍 Buggy layer and selection handling
- 🔍 Limited export options and quality
- 🔍 Unintuitive interface in some areas
Bugs and requests
Concepts
Reported bugs
4 issues- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality
Requested features
5 requests- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices
Adobe Illustrator
Reported bugs
4 issues- Layers disappearing or not updating properly
- Eraser tool behaving inconsistently
- Pasting content causing unexpected issues
- Frequent crashes when working on complex files
Requested features
5 requests- Ability to rotate canvas
- More brush and stroke customization options
- Implement Gaussian blur and other effects
- Add support for keyboard shortcuts
- Improve file management and cloud sync
In-app purchases
Concepts
- Everything Monthly$4.991 Month
- Everything Monthly + Trial7 Days trial$4.991 Month
- Everything Yearly$29.991 Year
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- Everything Yearly + Trial7 Days trial$29.991 Year
- Shape Library$1.99
- Pen Brush Pack$1.99
- Body Forms$1.99
Show 6 moreShow fewer
- Make Your Own Objects$3.99
- Essentials (iPhone Only)$4.99
- PDF Essentials$4.99
- Pro Pack [Legacy]$7.99
- 10 Object Packs$14.99
- Essentials$39.99
Adobe Illustrator
- Illustrator on iPad : Monthly1 Month trial$9.991 Month
- Adobe Design Mobile: Monthly1 Month trial$14.991 Month
- Illustrator on iPad : Yearly1 Month trial$79.991 Year
Show 1 moreShow fewer
- Adobe Design Mobile: Yearly1 Month trial$149.991 Year
Questions
Is Concepts free?
Is Adobe Illustrator free?
Which has better reviews, Concepts or Adobe Illustrator?
Do Concepts or Adobe Illustrator have ads?
Which is updated more often, Concepts or Adobe Illustrator?
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