Concepts vs Figma
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Concepts
This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.
- Infinite canvas
- Vector-based sketching
- Realistic pens, pencils, and brushes
- Editable vector elements
- Unlimited layers
- Scale and measurement tools
- Object libraries
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Think, plan & create – Concepts is a flexible vector-based sketchbook where you can take your ideas from concept to reality. Concepts reimagines the ideation process – offering a safe and dynamic workspace to iterate and explore your ideas, organize your thoughts, and experiment with designs. With our infinite canvas, you can: • Sketch plans and whiteboard ideas • Make notes, doodles, and mindmaps • Draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • An infinite canvas with optional paper types and grids • Realistic pens, pencils and brushes that flow with pressure, tilt and velocity or create your own • A tool wheel or bar you can personalize • HSL, RGB and COPIC color wheels • Editable vector-based sketching – move, organize and edit the tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them • Unlimited layers • Scale and measurement tools that calculate real-world dimensions With Concepts, you can: • Drag + drop images + PDF files • Create, store and share vector Object libraries • Export images, vector SVG + PDFs to scale for printing or efficient flow between apps (including Procreate, Sketchbook, AutoCAD and Adobe) • Share directly to email, text, Files, cloud, photos, or your favorite social apps and present with AirPlay or a second screen • Store your work safely in your personal iCloud Drive FREE FEATURES • Infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum, RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID FEATURES Subscription: • 200+ brush and Object libraries, features, and services • Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes & brushes, with new updates arriving all the time • Unlocks everything across platforms • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom brushes, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – object packs & professional brushes are sold separately • Limited to the platform you purchase on Terms & Conditions: • Monthly and yearly subscription payments are charged to your iTunes account at the time of purchase. • Your plan will renew automatically at the end of the billing period unless canceled 24 hours before the billing period ends. • You can cancel or make changes to your subscription at any time in your iTunes Account settings. • Unused portions of any free trial period are forfeited if you make changes to your subscription. We’re dedicated to quality and update frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!
Figma
Access and review design files, prototypes, and presentations on your mobile device. Collaborate with teammates by adding and replying to comments, sharing files, and managing permissions. Mirror designs in real-time and explore prototypes with interactive features.
- Access design, FigJam, prototype, and slides files
- Create and reply to comments
- Share files with collaborators
- Play and replay prototypes
- Mirror designs in real-time
- Manage file permissions
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Create, prototype, and collaborate on the go. View, share, mirror, and build in just a few taps with Figma’s official mobile app. REVIEW YOUR FILES * Access Figma Design, Make, Slides, and FigJam files. * Search for files by name or browse your recent files. * Move between pages and flows with ease. COMMENT AND REPLY * Add comments and mention teammates across Figma Design, Slides, and FigJam files. * Get notified for new comments and replies. * Resolve and reply to comments on the go. * See every comment thread in one place. SHARE FILES WITH YOUR TEAM * Invite collaborators and share links to your files. PLAY DESIGN PROTOTYPES * Play and replay prototypes in full screen. * Adjust prototype scaling. * Toggle hotspot hints. MIRROR DESIGNS IN REAL-TIME * Sync selected frames from desktop to your mobile device. * Watch live desktop edits reflected on your device. * Preview designs scaled to a device screen. PROTOTYPE AND REVIEW WITH MAKE * Test mobile prototypes and validate on-device interactions * Share Makes with collaborators for review and approval EXPLORE SLIDES EFFORTLESSLY * View and comment on decks in both landscape and portrait mode. MANAGE PERMISSIONS ON THE FLY * Update file permissions to control who can view or edit your work. BROWSE AND SWITCH WORKSPACES AND ACCOUNTS * Navigate between teams, plans, projects, and accounts. On iPad, you can also use FigJam to: * Sketch with the Apple Pencil to explore and iterate on ideas more fluidly. * Share and riff on early thinking with your team. * Annotate designs to share feedback. * Jot down ideas whenever inspiration strikes.
Screenshots
Verdict
Concepts and Figma both sit at 4.7 stars, but that hides the real split: 77% of Concepts's written reviews are positive against 29% of Figma's. Concepts also leads on iOS requirement (15.0 vs 18.0). Figma's advantage is in-app purchases (none vs 13) and update cadence (weekly vs fortnightly). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month. Figma asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.7 for Concepts against 4.6 for Figma. Both are backed by a comparable volume of ratings — 26K and 21K respectively. Written reviews are what separate them: 77% of Concepts's written reviews are positive against 29% of Figma's.
Concepts ships an update fortnightly, Figma weekly. Both last shipped on September 25, 2026.
| Parameter | Concepts | Figma |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (26K ratings) — better | 4.6 (21K ratings) |
| Positive reviews | 77.1% of reviews — better | 29.3% of reviews |
| Number of ratings | 26K — better | 21K |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | #188 | #53 — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 258 MB | 62 MB |
| Age rating | 4+ | 4+ |
| Developer | TopHatch, Inc. | Figma Inc. |
Customer experience
Concepts
Figma
User reviews
Concepts
From 26K App Store ratingsWhat we love
- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support
Room to improve
- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)
Figma
From 21K App Store ratingsWhat we love
- 🚀 Useful for previewing designs
- 👍 Great for prototyping
- 🚀 Convenient to mirror screen on a real device
Room to improve
- 🐛 Buggy and unreliable mirroring
- 🐛 Crashes and freezes often
- 👎 Limited functionality compared to desktop
- 👎 Lacks essential editing capabilities
- 👎 Useless without editing features
Bugs and requests
Concepts
Reported bugs
4 issues- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality
Requested features
5 requests- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices
Figma
Reported bugs
5 issues- Mirror feature doesn't work consistently
- Prototype playback issues, like zooming in too much
- App forgets scroll/zoom state when switching back
- Crashes when trying to open large files
- Login issues, constantly requiring re-login
Requested features
5 requests- Add editing capabilities, especially for iPad
- Improve Apple Pencil support in FigJam
- Allow moving the toolbox out of the way on the screen
- Implement multi-account support
- Add option to change sharing permissions
In-app purchases
Concepts
- Everything Monthly$4.991 Month
- Everything Monthly + Trial7 Days trial$4.991 Month
- Everything Yearly$29.991 Year
Show 1 moreShow fewer
- Everything Yearly + Trial7 Days trial$29.991 Year
- Shape Library$1.99
- Pen Brush Pack$1.99
- Body Forms$1.99
Show 6 moreShow fewer
- Make Your Own Objects$3.99
- Essentials (iPhone Only)$4.99
- PDF Essentials$4.99
- Pro Pack [Legacy]$7.99
- 10 Object Packs$14.99
- Essentials$39.99
Figma
No in-app purchases








