Yandex Direct vs Полка
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Yandex Direct
Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.
- Create and launch ad campaigns
- Edit existing campaigns
- Track campaign performance
- Monitor budget and top up balance
- Receive essential notifications
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Create, launch, and manage ad campaigns right from your phone — no experience needed. Already in the app, you can: - Set up campaigns with Easy Start, edit them, and track their performance - Monitor key metrics for campaigns created in Direct Pro - Keep an eye on your budget and top up your balance quickly and easily - Receive only essential notifications about your campaigns — like when they start or stop More features to help grow your business are coming soon. Stay tuned!
Полка
This app streamlines beauty professional operations by offering online booking, client management, and detailed analytics. It helps build a personal brand by showcasing portfolios and client reviews, ensuring efficient business management.
- Online booking 24/7
- Client database management
- Detailed analytics and income tracking
- Client filtering by rating
- Personal brand development
- Portfolio showcase
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Устал терять клиентов из-за хаоса в расписании? Полка — приложение для онлайн записи клиентов и ведения бизнеса для бьюти мастеров. CRM, расписание и учёт клиентов в одном месте. Планер мастера: удобный календарь Создавай, переноси и отменяй записи за несколько касаний. Делись свободными окнами в соцсетях. Клиенты записываются сами — онлайн запись для мастеров работает 24/7. Онлайн запись клиентов Клиенты записываются самостоятельно через удобный интерфейс. Онлайн запись для мастера маникюра, бровиста, парикмахера и других бьюти специалистов без вашего участия. Клиентская база и CRM История визитов, предпочтения и заметки по каждому клиенту. Полноценная CRM (срм) для мастера без бумажных блокнотов. Автоматические категории: новые, постоянные, требующие напоминания. Напоминания клиентам Клиент получает напоминание о записи автоматически. Меньше неявок и опозданий. Учёт доходов и расходов Финансовая аналитика для мастера. Понимай сколько зарабатываешь на каждой услуге. Прогнозируй доход и планируй расходы. Для кого Полка: - Мастер маникюра и педикюра - Бровист, мастер по ресницам - Парикмахер, колорист, барбер - Косметолог, депилятор - Визажист, мастер татуажа - Массажист Скачай Полку и запусти онлайн запись клиентов уже сегодня. Планер мастера, CRM, учёт клиентов и расписание — всё бесплатно в одном приложении.
Screenshots
Verdict
The clearest difference is rating: Полка at 5.0 against Yandex Direct's 4.6. Полка also leads on update cadence (every 10 days vs every 3 weeks) and review sentiment (60% vs 48%). Yandex Direct's advantage is ratings volume (165 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Полка holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Yandex Direct has 165 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 48% of Yandex Direct's written reviews are positive against 60% of Полка's.
Yandex Direct ships an update every 3 weeks, Полка every 10 days. The most recent releases landed on September 24, 2026 and September 18, 2026 respectively.
| Parameter | Yandex Direct | Полка |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (165 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 48.4% of reviews | 60.0% of reviews — better |
| Number of ratings | 165 — better | 1 |
| Update frequency | Every 3 weeks | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 101 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | Direct Cursus Computer Systems Trading | Alexey Shestopalov |
Customer experience
Yandex Direct
Полка
In-app purchases
Yandex Direct
No in-app purchases
Полка
No in-app purchases
Questions
Is Yandex Direct free?
Is Полка free?
Which has better reviews, Yandex Direct or Полка?
Do Yandex Direct or Полка have ads?
Which is updated more often, Yandex Direct or Полка?
Other comparisons
