Comparison

Cloze Relationship Management vs Unlock MLS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Cloze Relationship Management

This app acts as a personal assistant for professional relationships, consolidating all contact details and communication history from various apps into a single view. It uses AI to remind you to reach out to contacts and helps manage deals and projects.

Highlights
  • Unified contact management
  • AI-powered reminders
  • Email tracking and templates
  • Automated deal and project tracking
  • Team collaboration features
  • Integrated ChatGPT for content creation
Features
Read full description

"Best Personal Assistant I have ever used, and I've used them all." - @SealMaster_CO "Fantastic integration across multiple sources to create a single view of your relationships!" - SUJONEROPRJA "I closed three orders in the first 24 hours of use! This has never happened with any other CRM I've tried!" - Nicholas Hughes Cloze is like a personal assistant for your professional relationships that is always prompting you at the right moment and remembering what you don’t. It pulls from your apps to automatically create one view of every person and company - all their contact details, and your complete history - every email back and forth, your phone calls together, meetings, notes, files, and messages. It's all organized for you - without any busy work. With everything in one place, Cloze figures out who is important and keeps them top of mind, and will even remind you to reach out to a contact and refresh a fading relationship. SMART AI • Understands action items and adds them to your Agenda (e.g. "Please review and get back to me by Friday.") • Automatically reminds you when it’s time to reach out to key people • Sees change to email signatures to update contacts • Create newsletters, listing descriptions, and drip campaigns with built-in ChatGPT UNIFIED CONTACT MANAGEMENT • Brings all your contacts into one place • Automatically keeps contacts up-to-date PROFESSIONAL-CLASS EMAIL • Get reminded if you don’t receive a reply to an important email • Be notified when a recipient opens an email or clicks on a link you sent • Templates: Create and reuse template emails Share them across your team • Mail merge: Personalize email sent to many people at the same time • Scheduled send: Write your email now, have Cloze deliver it later • Built-in support for Do Not Contact and the GDPR • Supports Gmail, iCloud, Office365, Exchange, Outlook, Yahoo!, IMAP CRM WITHOUT THE BUSY WORK • Reach your goals with real-time progress updates and adaptive pacing • Track the activity around projects and deals automatically • Next steps: Automatic reminders of what's next for any deal • Add To-Dos to track things you have to get done • Agenda: one place to see all your meetings, reminders and follow-ups • Analytics: Pipeline, forecast, engagement, activity, and lead analytics ONE VIEW OF EVERYTHING • Emails: Automatically organizes mail by people, company, project, and deal • Calls: Automatically log your calls • Files: Automatically link files to your contacts • Notes: Automatically match notes to contacts • Messages: Track texts and other messages about your clients and customers • Calendar: Meeting context at your fingertips WORK AS A TEAM • One team-wide view of all communication for every deal and project • Always know who last talked to any customer, client, or prospect • Assign and track who's responsible for contacts, next steps and to-dos • Manage your all of your company's contacts, projects and deals in one place Cloze is free to use for contact management and as a basic email app. Additional features require a subscription to Cloze Pro, Cloze Business (Silver, Gold, or Platinum) and are available as a 14-day no-obligation free trial or by monthly or annual subscription as an in-app purchase. Prices vary by location. Subscriptions will be charged to your iTunes account and will automatically renew at the same price as the previous period unless cancelled at least 24 hours before the end of the current period. Once paid, a subscription is non-refundable for that period. After purchase, your subscription may be managed, and auto-renewal turned off, in your App Store Account Settings. PRIVACY & SECURITY PLEDGE • We won't spam your contacts • We won't sell your information • It's your information not ours You can find our terms of service here: https://www.cloze.com/app/legal/terms And our privacy policy here: https://www.cloze.com/app/legal/privacy

About

Unlock MLS

This advanced mobile app provides real estate agents with direct access to the Unlock multiple listing service in Central Texas. Manage your business on the go with features like property search, hotsheet activity, and client tracking.

Highlights
  • Search properties by address, map, and criteria
  • View hotsheet activity and market stats
  • Access agent-only listing details and tax data
  • Send listings and contact agents
  • Post listings to social media
  • Track client activity and communications
Features
Read full description

Manage your business from anywhere with Unlock MLS! Download the most advanced mobile app for agents, which provides information directly from the Unlock multiple listing service (MLS) in Central Texas. Unlock MLS offers advanced integrations with Unlock MLS Matrix and the Client Portal, with many features to keep you connected to listings and engaged with leads and clients from wherever you are. - Quickly search properties by address, map location, and other criteria. - Hotsheet activity and market stats at your fingertips. - See agent-only listing details, property history, and Realist® tax data. - Send listings, view comparables, contact agents – all from the app. - Automatically post your listings and open houses on social media. - Import your contacts and invite them to use your own branded app. - Track client activity and communications in one place.

Screenshots

Cloze Relationship Management4 screens
Unlock MLS4 screens

Verdict

The call

The clearest difference is in-app purchases: Unlock MLS at none against Cloze Relationship Management's 8. Unlock MLS also leads on update cadence (every 3 weeks vs every 4 months). Cloze Relationship Management's advantage is ratings volume (2.9K vs 495). On price, rating, review sentiment and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Cloze Relationship Management sells 8 in-app purchases, starting at $19.99 per month. Unlock MLS asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Unlock MLS holds the better App Store score, 4.8 against 4.7. That said, the two scores are not equally well evidenced: Cloze Relationship Management has 2.9K ratings behind it against 495, so its average is the more settled of the two. Written reviews complicate that: 69% of Cloze Relationship Management's written reviews are positive against 67% of Unlock MLS's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Cloze Relationship Management ships an update every 4 months, Unlock MLS every 3 weeks. The most recent releases landed on November 10, 2026 and November 7, 2026 respectively.

Scorecard4 real differences · 6 level
Cloze Relationship Management versus Unlock MLS: the parameters behind the verdict, then further details
ParameterCloze Relationship ManagementUnlock MLS
PriceFreeFree
Rating4.7 (2.9K ratings)4.8 (495 ratings) — better
Positive reviews68.7% of reviews — better66.7% of reviews
Number of ratings2.9K — better495
Update frequencyEvery 4 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better17.0
Further details — not scored
Size161 MB165 MB
Age rating4+4+
DeveloperClozeAustin Board of Realtors

Customer experience

Cloze Relationship Management

All ratings2,807 ratings
Positive91.7%
Neutral4.0%
Negative4.3%
Written reviews233 reviews
Positive68.7%
Neutral10.7%
Negative20.6%

Unlock MLS

All ratings489 ratings
Positive96.5%
Neutral0.6%
Negative2.9%
Written reviews18 reviews
Positive66.7%
Neutral5.6%
Negative27.8%

User reviews

Cloze Relationship Management

From 2.9K App Store ratings

What we love

  • 🚀 Powerful CRM features
  • 🔍 Comprehensive contact management
  • 🔗 Seamless integrations
  • 🕰️ Helpful reminders and follow-ups
  • 🧠 Intelligent AI-powered suggestions

Room to improve

  • 🐛 Buggy and unstable performance
  • 🕰️ Slow sync and refresh times
  • 🤔 Confusing onboarding and setup
  • 💰 Expensive subscription model
  • 🔒 Privacy concerns with data access

Unlock MLS

From 495 App Store ratings

What we love

  • 👍 Intuitive and easy to use
  • 🚀 Powerful map search functionality
  • 💡 Clever 'Saved Searches' feature
  • 👍 User-friendly interface
  • 🚀 Great access to MLS data

Room to improve

  • 🐛 Horrible for searching
  • 🐛 App is not user-friendly
  • 🐛 Filters don't filter search results
  • 🐛 App doesn't load well on iPhone
  • 🐛 App takes forever to launch

Bugs and requests

Cloze Relationship Management

Reported bugs

5 issues
  • Frequent app crashes and freezes
  • Syncing issues between devices
  • Incorrect contact information and duplication
  • Unreliable email and notification delivery
  • Compatibility problems with certain platforms

Requested features

6 requests
  • Calendar and task management integration
  • Improved social media integration
  • Bulk email and communication tools
  • Customizable workflow and automation
  • Better reporting and analytics
Show 1 more
  • Mobile-friendly UI optimizations

Unlock MLS

Reported bugs

4 issues
  • App does not load properties
  • App crashes or takes forever to launch
  • Search by address not always working
  • Filters not applied correctly

Requested features

1 request
  • Functionality to schedule showings through ShowingTime

In-app purchases

8 purchases

Cloze Relationship Management

Subscriptions8
  • Cloze Pro$19.991 Month
  • Business Silver$24.991 Month
  • Business Gold$34.991 Month
Show 5 more
  • Business Platinum$49.991 Month
  • Cloze Pro$199.991 Year
  • Business Silver Annual$249.991 Year
  • Business Gold Annual$349.991 Year
  • Business Platinum Annual$499.991 Year
None

Unlock MLS

No in-app purchases

Questions

Is Cloze Relationship Management free?
Cloze Relationship Management is free to download, with in-app purchases available.
Is Unlock MLS free?
Unlock MLS is free to download, with no in-app purchases.
Which has better reviews, Cloze Relationship Management or Unlock MLS?
Unlock MLS is rated higher. Cloze Relationship Management averages 4.7 out of 5 from 2.9K ratings, while Unlock MLS averages 4.8 from 495 ratings.
Do Cloze Relationship Management or Unlock MLS have ads?
Neither Cloze Relationship Management nor Unlock MLS shows ads.
Which is updated more often, Cloze Relationship Management or Unlock MLS?
Cloze Relationship Management ships an update every 4 months, and Unlock MLS every 3 weeks. Most recently, Cloze Relationship Management was updated on November 10, 2026 and Unlock MLS on November 7, 2026.

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