Cloze Relationship Management vs Unlock MLS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Cloze Relationship Management
This app acts as a personal assistant for professional relationships, consolidating all contact details and communication history from various apps into a single view. It uses AI to remind you to reach out to contacts and helps manage deals and projects.
- Unified contact management
- AI-powered reminders
- Email tracking and templates
- Automated deal and project tracking
- Team collaboration features
- Integrated ChatGPT for content creation
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"Best Personal Assistant I have ever used, and I've used them all." - @SealMaster_CO "Fantastic integration across multiple sources to create a single view of your relationships!" - SUJONEROPRJA "I closed three orders in the first 24 hours of use! This has never happened with any other CRM I've tried!" - Nicholas Hughes Cloze is like a personal assistant for your professional relationships that is always prompting you at the right moment and remembering what you don’t. It pulls from your apps to automatically create one view of every person and company - all their contact details, and your complete history - every email back and forth, your phone calls together, meetings, notes, files, and messages. It's all organized for you - without any busy work. With everything in one place, Cloze figures out who is important and keeps them top of mind, and will even remind you to reach out to a contact and refresh a fading relationship. SMART AI • Understands action items and adds them to your Agenda (e.g. "Please review and get back to me by Friday.") • Automatically reminds you when it’s time to reach out to key people • Sees change to email signatures to update contacts • Create newsletters, listing descriptions, and drip campaigns with built-in ChatGPT UNIFIED CONTACT MANAGEMENT • Brings all your contacts into one place • Automatically keeps contacts up-to-date PROFESSIONAL-CLASS EMAIL • Get reminded if you don’t receive a reply to an important email • Be notified when a recipient opens an email or clicks on a link you sent • Templates: Create and reuse template emails Share them across your team • Mail merge: Personalize email sent to many people at the same time • Scheduled send: Write your email now, have Cloze deliver it later • Built-in support for Do Not Contact and the GDPR • Supports Gmail, iCloud, Office365, Exchange, Outlook, Yahoo!, IMAP CRM WITHOUT THE BUSY WORK • Reach your goals with real-time progress updates and adaptive pacing • Track the activity around projects and deals automatically • Next steps: Automatic reminders of what's next for any deal • Add To-Dos to track things you have to get done • Agenda: one place to see all your meetings, reminders and follow-ups • Analytics: Pipeline, forecast, engagement, activity, and lead analytics ONE VIEW OF EVERYTHING • Emails: Automatically organizes mail by people, company, project, and deal • Calls: Automatically log your calls • Files: Automatically link files to your contacts • Notes: Automatically match notes to contacts • Messages: Track texts and other messages about your clients and customers • Calendar: Meeting context at your fingertips WORK AS A TEAM • One team-wide view of all communication for every deal and project • Always know who last talked to any customer, client, or prospect • Assign and track who's responsible for contacts, next steps and to-dos • Manage your all of your company's contacts, projects and deals in one place Cloze is free to use for contact management and as a basic email app. Additional features require a subscription to Cloze Pro, Cloze Business (Silver, Gold, or Platinum) and are available as a 14-day no-obligation free trial or by monthly or annual subscription as an in-app purchase. Prices vary by location. Subscriptions will be charged to your iTunes account and will automatically renew at the same price as the previous period unless cancelled at least 24 hours before the end of the current period. Once paid, a subscription is non-refundable for that period. After purchase, your subscription may be managed, and auto-renewal turned off, in your App Store Account Settings. PRIVACY & SECURITY PLEDGE • We won't spam your contacts • We won't sell your information • It's your information not ours You can find our terms of service here: https://www.cloze.com/app/legal/terms And our privacy policy here: https://www.cloze.com/app/legal/privacy
Unlock MLS
This advanced mobile app provides real estate agents with direct access to the Unlock multiple listing service in Central Texas. Manage your business on the go with features like property search, hotsheet activity, and client tracking.
- Search properties by address, map, and criteria
- View hotsheet activity and market stats
- Access agent-only listing details and tax data
- Send listings and contact agents
- Post listings to social media
- Track client activity and communications
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Manage your business from anywhere with Unlock MLS! Download the most advanced mobile app for agents, which provides information directly from the Unlock multiple listing service (MLS) in Central Texas. Unlock MLS offers advanced integrations with Unlock MLS Matrix and the Client Portal, with many features to keep you connected to listings and engaged with leads and clients from wherever you are. - Quickly search properties by address, map location, and other criteria. - Hotsheet activity and market stats at your fingertips. - See agent-only listing details, property history, and Realist® tax data. - Send listings, view comparables, contact agents – all from the app. - Automatically post your listings and open houses on social media. - Import your contacts and invite them to use your own branded app. - Track client activity and communications in one place.
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Verdict
The clearest difference is in-app purchases: Unlock MLS at none against Cloze Relationship Management's 8. Unlock MLS also leads on update cadence (every 3 weeks vs every 4 months). Cloze Relationship Management's advantage is ratings volume (2.9K vs 495). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Cloze Relationship Management sells 8 in-app purchases, starting at $19.99 per month. Unlock MLS asks for nothing beyond the download.
Unlock MLS holds the better App Store score, 4.8 against 4.7. That said, the two scores are not equally well evidenced: Cloze Relationship Management has 2.9K ratings behind it against 495, so its average is the more settled of the two. Written reviews complicate that: 69% of Cloze Relationship Management's written reviews are positive against 67% of Unlock MLS's, so the app with the better star average is not the one people write more warmly about.
Cloze Relationship Management ships an update every 4 months, Unlock MLS every 3 weeks. The most recent releases landed on November 10, 2026 and November 7, 2026 respectively.
| Parameter | Cloze Relationship Management | Unlock MLS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (2.9K ratings) | 4.8 (495 ratings) — better |
| Positive reviews | 68.7% of reviews — better | 66.7% of reviews |
| Number of ratings | 2.9K — better | 495 |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 161 MB | 165 MB |
| Age rating | 4+ | 4+ |
| Developer | Cloze | Austin Board of Realtors |
Customer experience
Cloze Relationship Management
Unlock MLS
User reviews
Cloze Relationship Management
From 2.9K App Store ratingsWhat we love
- 🚀 Powerful CRM features
- 🔍 Comprehensive contact management
- 🔗 Seamless integrations
- 🕰️ Helpful reminders and follow-ups
- 🧠 Intelligent AI-powered suggestions
Room to improve
- 🐛 Buggy and unstable performance
- 🕰️ Slow sync and refresh times
- 🤔 Confusing onboarding and setup
- 💰 Expensive subscription model
- 🔒 Privacy concerns with data access
Unlock MLS
From 495 App Store ratingsWhat we love
- 👍 Intuitive and easy to use
- 🚀 Powerful map search functionality
- 💡 Clever 'Saved Searches' feature
- 👍 User-friendly interface
- 🚀 Great access to MLS data
Room to improve
- 🐛 Horrible for searching
- 🐛 App is not user-friendly
- 🐛 Filters don't filter search results
- 🐛 App doesn't load well on iPhone
- 🐛 App takes forever to launch
Bugs and requests
Cloze Relationship Management
Reported bugs
5 issues- Frequent app crashes and freezes
- Syncing issues between devices
- Incorrect contact information and duplication
- Unreliable email and notification delivery
- Compatibility problems with certain platforms
Requested features
6 requests- Calendar and task management integration
- Improved social media integration
- Bulk email and communication tools
- Customizable workflow and automation
- Better reporting and analytics
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- Mobile-friendly UI optimizations
Unlock MLS
Reported bugs
4 issues- App does not load properties
- App crashes or takes forever to launch
- Search by address not always working
- Filters not applied correctly
Requested features
1 request- Functionality to schedule showings through ShowingTime
In-app purchases
Cloze Relationship Management
- Cloze Pro$19.991 Month
- Business Silver$24.991 Month
- Business Gold$34.991 Month
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- Business Platinum$49.991 Month
- Cloze Pro$199.991 Year
- Business Silver Annual$249.991 Year
- Business Gold Annual$349.991 Year
- Business Platinum Annual$499.991 Year
Unlock MLS
No in-app purchases
Questions
Is Cloze Relationship Management free?
Is Unlock MLS free?
Which has better reviews, Cloze Relationship Management or Unlock MLS?
Do Cloze Relationship Management or Unlock MLS have ads?
Which is updated more often, Cloze Relationship Management or Unlock MLS?
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