Ruler® vs Send It (Later)
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ruler®
This app provides a versatile toolkit for all your measurement needs. It includes a classic ruler, a tape measure, and a camera ruler for precise measurements. Easily switch between units and document your findings by adding measurements directly to photos.
- Classic ruler and tape measure
- Camera ruler mode
- Photo measures mode
- Dual unit support (inches/cm)
- Precision sliders for small objects
- Elegant and user-friendly interface
Read full descriptionHide full description
Your Comprehensive Ruler Solution for Your Phone! Experience the ultimate ruler toolkit on your phone, featuring a classic ruler, a tape measure, and a camera ruler. Key Features: - Elegant Design: Enjoy a stylish and user-friendly interface for all your measurement needs. - Dual Units: Easily switch between inches and centimeters for versatile measuring. - Precision Sliders: Accurately measure small objects with intuitive sliders. - Camera Ruler Mode: Utilize your phone's camera to measure objects seamlessly. - Photo Measures Mode: Add measurement data directly to your photos for organized documentation. Make every measurement a breeze with our complete ruler solution! Download now for a sleek and efficient measuring experience. Terms Of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Send It (Later)
Read full descriptionHide full description
Write it now. Send it later The Scheduler for WhatsApp, SMS & Email messages Automatically sends WhatsApp, SMS and emails at the time you choose. Unlike typical reminder apps, your messages are sent automatically — no user action required. Schedule messages hours, days, or weeks ahead Sent automatically • even when your iPhone is locked Templates for recurring messages Import data from clipboard (Excel) or calendar (names, meeting attendees, phone numbers) Send appointment reminders to your customers easily Powered by Shortcuts Automation Download the SND LTR Shortcut Set times like 7:30, 1:30 PM, or 5:00 PM Privacy Policy: https://sites.google.com/view/sndltr/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: Send It (Later) at fortnightly against Ruler®'s every 6 weeks. Ruler®'s advantage is device support (3 vs 1) and iOS requirement (15.0 vs 17). On price, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Ruler® sells 2 in-app purchases, starting at $1.99 per 7 days and Send It (Later) sells 2 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.
Ruler® ships an update every 6 weeks, Send It (Later) fortnightly. The most recent releases landed on September 25, 2026 and September 15, 2026 respectively.
| Parameter | Ruler® | Send It (Later) |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (35K ratings) — better | — |
| Positive reviews | 21.9% of reviews | — |
| Number of ratings | 35K — better | — |
| Update frequency | Every 6 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 17 |
| Further details — not scored | ||
| Size | 25 MB | 5 MB |
| Age rating | 4+ | 4+ |
| Developer | Tue Nguyen Minh | David Beck |
Bugs and requests
Ruler®
Reported bugs
2 issues- Inconsistent measurements
- Compatibility issues with newer devices
Requested features
3 requests- Ability to switch between metric and imperial units without paying
- Improved accuracy for larger measurements
- Removal of time limits on free usage
Send It (Later)
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Ruler®
- Ruler Pro (Weekly)3 Days trial$1.997 Days
- Pro Features$1.99
Send It (Later)
- Monthly subscription14 Days trial$0.991 Month
- Annual subscription14 Days trial$3.991 Year
