Comparison

Ecwid Ecommerce vs ICONA Studio

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Ecwid Ecommerce

Easily create and manage your online store directly from your mobile device. Add products, process orders, and market your business with built-in tools. Sell across multiple platforms and reach customers globally.

Highlights
  • Mobile store creation
  • Product management
  • Order processing
  • Multi-platform selling
  • Marketing tools
  • Customer support
Features
Read full description

Your own ecommerce store is just a few taps away. Create, promote, and manage your online store right in the Ecwid by Lightspeed mobile app, and build your business from the palm of your hand. LAUNCH YOUR OWN ECOMMERCE BUSINESS - Design your ecommerce website right from your mobile device — no coding required - Add products with a snap of your camera - Choose from 60+ secure payment options, like PayPal, Stripe, Square, Chase, and more - Set up shipping, delivery, or self pickup options for your customers SELL EVERYWHERE - Sell directly on your website - Import your Ecwid by Lightspeed store to Facebook with the tap of a finger to Sell on Facebook - Sell on Instagram by tagging products in your posts with shoppable tags - Add products to Amazon and eBay - Or turn your online storefront into a mobile app (via the web Control Panel) NEVER MISS AN ORDER - Get push notifications about new orders - Process orders update order statuses, and keep customers up-to-date automatically - Add order notes for staff - Add tracking numbers to orders and notify customers about changes - Create and manage orders or quickly find and edit order details - Contact customers directly from the app KEEP YOUR INVENTORY UP-TO-DATE - View and manage products on-the-go - Update product options like size, color, and more - Edit prices at will - Control stock levels and change product availability MARKET YOUR BUSINESS - Build marketing campaigns - Create and share discount coupons - Increase sales by recovering abandoned carts - Set-up free shipping based on order value to encourage customers to spend more - Track everything from your Ecwid Control Panel GET HELP WHEN YOU NEED IT - Chat with our expert customer support team right from your mobile device - Get free ecommerce tips delivered right to your inbox every week from the Ecwid team PRICING Choose the right Ecwid by Lightspeed plan for your business: FREE Easy online store to launch your business for free: - A shopping cart with everything you need to start accepting orders online - Storefront with up to 5 products - Email support VENTURE Professional features to grow and manage your online store: - List up to 100 products - Reach customers on Instagram/Facebook - Promote your store with discount coupons - Offer scheduled order pickup (perfect for restaurants) - Email and Chat support BUSINESS Advanced ecommerce solutions to expand your business: - List up to 2,500 items - Grow sales with automated email reminders to shoppers who abandon their carts - Connect your store to Mailchimp to create powerful email campaigns - Set-up staff permissions to manage your store - Enable multilingual storefront to sell internationally - Email, Chat, and Phone support UNLIMITED Everything you need to sell online, with mobile, and in-person: - Unlimited product listings - 12 hours of custom development to build unique solutions for your store - Priority support by email, chat, or phone. By signing up, you agree to the Terms of Service: https://www.lightspeedhq.com/legal/lightspeed-service-agreement/ and Privacy Policy: https://www.lightspeedhq.com/legal/privacy-policy/

About

ICONA Studio

Create professional logos and brand visuals with an intuitive design studio. Access a vast library of customizable templates, fonts, and backgrounds. Export your designs in high definition for both digital and print use.

Highlights
  • 1 Million+ customizable designs
  • 200+ fonts in 9 families
  • Smart layering
  • Fill & stroke coloring
  • Solid & gradient coloring
  • HD exports
Features
Read full description

From the creators of 1967 and Vanillapen, ICONA is RoadRocks’ newest and most powerful design experience. ICONA’s intuitive, uncluttered and powerful tools combined with a seamless workflow will help you visualize and communicate the value and reason behind your brand without the need of prior design experience. 1 MILLION + DESIGNS • Search and download from a growing library of over 1 Million fully-customizable designs 200+ FONTS • A wide range of Superior branding fonts in 9 families: Sans Serif, Serif, Signature, Brush, Script, Display, Light, Fancy, Modern EDITING TOOLS • Smart Layering • Fill & stroke coloring • Solid & Gradient coloring • Type kerning & leading • Alignment • Opacity • Grid snapping BACKGROUNDS • Images: Choose from a growing library of over 350,000 images or use your own • Custom Colors: Solid Colors, Gradients EXPORT • HD Exports for digital and print uses Have questions, suggestions or feedback? We love to hear from you! Reach out to us at RoadRocks.com or shoot us an email at contact@roadrocks.com

Screenshots

Ecwid Ecommerce4 screens
ICONA Studio4 screens

Verdict

The call

The clearest difference is review sentiment: Ecwid Ecommerce at 86% against ICONA Studio's 41%. Ecwid Ecommerce also leads on rating (4.6 vs 4.1) and update cadence (fortnightly vs every 6 weeks). ICONA Studio's advantage is iOS requirement (8.0 vs 17.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Ecwid Ecommerce sells 9 in-app purchases, starting at $35.00 per month and ICONA Studio sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Ecwid Ecommerce holds the better App Store score, 4.6 against 4.1. That said, the two scores are not equally well evidenced: Ecwid Ecommerce has 1.3K ratings behind it against 121, so its average is the more settled of the two. Written reviews point the same way: 86% of Ecwid Ecommerce's written reviews are positive against 41% of ICONA Studio's.

UpkeepUpdate frequency

Ecwid Ecommerce ships an update fortnightly, ICONA Studio every 6 weeks. The most recent releases landed on October 2, 2026 and September 29, 2026 respectively.

Scorecard5 real differences · 5 level
Ecwid Ecommerce versus ICONA Studio: the parameters behind the verdict, then further details
ParameterEcwid EcommerceICONA Studio
PriceFreeFree
Rating4.6 (1.3K ratings) — better4.1 (121 ratings)
Positive reviews86.3% of reviews — better40.8% of reviews
Number of ratings1.3K — better121
Update frequencyFortnightly — betterEvery 6 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.08.0 — better
Further details — not scored
Size172 MB49 MB
Age rating4+4+
DeveloperEcwidRoadRocks

Customer experience

Ecwid Ecommerce

All ratings1,252 ratings
Positive91.7%
Neutral2.4%
Negative5.9%
Written reviews786 reviews
Positive86.3%
Neutral2.8%
Negative10.9%

ICONA Studio

All ratings121 ratings
Positive77.7%
Neutral2.5%
Negative19.8%
Written reviews49 reviews
Positive40.8%
Neutral8.2%
Negative51.0%

User reviews

Ecwid Ecommerce

From 1.3K App Store ratings

What we love

  • 🚀 Great app!
  • 👍 Easy to use
  • 👍 Excellent platform
  • 👍 Convenient for on-the-go management
  • 👍 Helpful customer service

Room to improve

  • 🐛 Occasional issues with saving/loading
  • 💰 Expensive for some features
  • 🔍 Limited customization options

ICONA Studio

From 121 App Store ratings

What we love

  • 👍 Simple and easy to use
  • ✨ Minimalist designs and symbols
  • 🎨 Great for creating logos
  • 💯 Best icon collection
  • 💡 Useful for non-designers

Room to improve

  • ❌ App no longer works
  • 💸 Paid features required unexpectedly
  • 🚫 No response from support
  • 📉 Outdated and not updated
  • 📱 Incompatible with iPads

Bugs and requests

Ecwid Ecommerce

Reported bugs

3 issues
  • App crashes or freezes
  • Inconsistent performance on older devices
  • Syncing issues between app and website

Requested features

4 requests
  • More payment options
  • Improved search and sorting functionality
  • Ability to add notes to orders
  • Expanded free plan features

ICONA Studio

Reported bugs

5 issues
  • Graphics won't download
  • Icons unable to download
  • Gray line under icons
  • App crashes or closes unexpectedly
  • Blank or black screen on launch

Requested features

5 requests
  • Update the app frequently
  • Fix iPad compatibility issues
  • Improve search functionality
  • Remove the gray line under icons
  • Provide a real trial period

In-app purchases

9 purchases

Ecwid Ecommerce

Subscriptions9
  • Venture Monthly$35.001 Month
  • Business Monthly$65.001 Month
  • Venture 3 Month (promo)$75.003 Months
Show 6 more
  • Business three months$134.993 Months
  • Unlimited Monthly$149.001 Month
  • Unlimited three months$314.993 Months
  • Venture annual$349.001 Year
  • Business annual$589.001 Year
  • Unlimited annual$1000.001 Year
1 purchases

ICONA Studio

One-time1
  • Unlimited Access$4.99

Questions

Is Ecwid Ecommerce free?
Ecwid Ecommerce is free to download, with in-app purchases available.
Is ICONA Studio free?
ICONA Studio is free to download, with in-app purchases available.
Which has better reviews, Ecwid Ecommerce or ICONA Studio?
Ecwid Ecommerce is rated higher. Ecwid Ecommerce averages 4.6 out of 5 from 1.3K ratings, while ICONA Studio averages 4.1 from 121 ratings.
Do Ecwid Ecommerce or ICONA Studio have ads?
Neither Ecwid Ecommerce nor ICONA Studio shows ads.
Which is updated more often, Ecwid Ecommerce or ICONA Studio?
Ecwid Ecommerce ships an update fortnightly, and ICONA Studio every 6 weeks. Most recently, Ecwid Ecommerce was updated on October 2, 2026 and ICONA Studio on September 29, 2026.

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