SMTOWN | OFFICIAL vs 一直娱POP
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMTOWN | OFFICIAL
This official fan app provides comprehensive access to SM Entertainment artists' schedules, concert features like light device syncing and digital stamp collection, and exclusive AR content. It also includes a video player for merchandise content and an integrated shop for official merchandise.
- Artist schedules and notifications
- Light device syncing for concerts
- Digital stamp collection (Passport)
- Augmented reality (AR) content viewer
- Video player for merchandise
- Exclusive content via tagging
- Official merchandise shop
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All the functions a fan needs, all in the SMTOWN APP SM ENTERTAINMENT official application Find out about the new SMTOWN OFFICIAL APP right now! ● SCHEDULE From SM artist anniversaries to music shows, schedule notifications that you wanted! ● LIGHT DEVICE Name my LIGHT DEVICE, and sync concert seat ● PASSPORT More fun in enjoying concerts and anniversaries Collect digital stamps ● AR VIEWER A special way to enjoy SMTOWN AR contents ● PLAYER Watch MD with a video player ● TAG Tag PINKDISC or MD to enjoy exclusive content ● SHOP Find out about HOT & NEW official MD before anyone else SMTOWN A to Z, Find out about the new SMTOWN OFFICIAL APP right now! Terms and Conditions: https://www.smtown.com/policy/terms Privacy Policy: https://www.smtown.com/policy/privacy
一直娱POP
Discover exclusive merchandise and engage with a vibrant community centered around popular culture IPs. This platform offers a seamless e-commerce experience for trending items and fosters content creation through interactive community features. Explore unique products and connect with like-minded fans.
- Exclusive e-commerce merchandise
- Curated trending products
- Innovative IP-based merchandise
- Interactive fan community
- User-generated content creation
- IP collaboration projects
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【优质电商潮品】一直娱POP 以电商渠道为基础，为企业、团体和个体提供全方位的一站式电子商务解决方案,同时也为大量用户提供众多优质的电商潮品，买卖更放心 【精品衍生周边】一直娱 POP 注重打造创新文化 IP，以 Z 世代群体圈层需求为核心，结合多元的内容形式搭建全链路运营体系，定制符合受众圈层需求的IP 产品。在深耕用户运营，强化平台新媒体业务优势的同时，大力推动 IP 文化产业的创新研发。合作 IP 项目：《亲爱的热爱的》、《这就是街舞 3》、《有翡》、《山河令》等等。 【趣味社区】一直娱 POP 通过内容互动机制，鼓励用户原创内容，社区板块进行内容共创。结合用户兴 趣点开展相应的话题以及活动，拓展社区粘性打造强有力的互动社区平台
Screenshots
Verdict
The clearest difference is rating: SMTOWN | OFFICIAL at 3.6 against 一直娱POP's 1.4. SMTOWN | OFFICIAL also leads on ads (none vs shown) and review sentiment (31% vs 20%). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SMTOWN | OFFICIAL holds the better App Store score, 3.6 against 1.4. Both are backed by a comparable volume of ratings — 80 and 20 respectively. Written reviews point the same way: 31% of SMTOWN | OFFICIAL's written reviews are positive against 20% of 一直娱POP's.
SMTOWN | OFFICIAL ships an update monthly, 一直娱POP every 3 weeks. The most recent releases landed on October 29, 2026 and October 30, 2026 respectively.
| Parameter | SMTOWN | OFFICIAL | 一直娱POP |
|---|---|---|
| Price | Free | Free |
| Rating | 3.6 (80 ratings) — better | 1.4 (20 ratings) |
| Positive reviews | 30.5% of reviews — better | 20.4% of reviews |
| Number of ratings | 80 — better | 20 |
| Update frequency | Monthly | Every 3 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.5 — better | 15.6 |
| Further details — not scored | ||
| Size | 422 MB | 305 MB |
| Age rating | 4+ | 12+ |
| Developer | SM ENTERTAINMENT Co., Ltd. | Beijing idol Culture Technology Co., Ltd. |
Customer experience
SMTOWN | OFFICIAL
一直娱POP
In-app purchases
SMTOWN | OFFICIAL
No in-app purchases
一直娱POP
No in-app purchases
