FWRD vs Bergdorf Goodman

FWRD (FWRD.com) welcomes Kendall Jenner as its new Creative Director. FWRD is the premiere online destination for women's and men's luxury designer apparel, bags, jewelry, accessories, and beauty. A fashion platform with online credibility and boutique sensibility, FWRD creates a elevated shopping experience by showcasing curated collections from an exclusive roster of designers.

New York's original icon of style, Bergdorf Goodman is a premier fashion and beauty destination, a definitive voice of luxury with a loyal global following. For the first time in its 120-year history, you can shop its unerring womenswear and menswear edits from the palm of your hand. You'll find the latest in luxury fashion from more than 900 designers, including Akris, Brunello Cucinelli, Christian Louboutin, Fendi, Givenchy, Gucci, Prada, Saint Laurent, The Row, TOM FORD, and Valentino —as well as exclusive collections and groundbreaking collaborations. The official BG app is an extension of the flawless service you've come to expect from this beacon of unabashed luxury. THE FASTEST EXPERIENCE From intuitive browsing to seamless checkout, every part of our app is optimized to make the time you spend with us easier and more time efficient. FIND WHAT YOU'RE LOOKING FOR IN SECONDS The latest built-in filter functionality means it couldn't be easier to find what you're looking for, from favorite designers or brands to specific categories and seasonal edits. EXCLUSIVE-TO-THE-APP CONTENT Enjoy access to original shopping experiences you'll find only on the app, including guest edits and designer launches. HEAR IT HERE FIRST Enable push notifications, and be the first to know about new arrivals, exclusive launches, special offers, and seasonal sales. RECOMMENDATIONS JUST FOR YOU Receive suggestions customized to your tastes based on products you’ve liked, and easily locate products you’ve recently viewed. MESSAGE CENTER & PREFERENCES View all your communications and set your email/text preferences in one place.