What Color Is This? vs Spectro by Variable
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
What Color Is This?
Instantly identify colors by pointing your camera. Get precise color values like HEX, RGB, and HSL, and find matches within extensive libraries. This app also offers tools for designers, students, and those with color vision deficiencies.
- Live camera color identification
- HEX, RGB, and HSL color codes
- 25+ color libraries (Pantone, RAL, Crayola)
- Closest color match with Delta E
- Color vision deficiency simulation
- Save palettes and export codes
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Identify any color instantly. Point your camera and get the color name, HEX, RGB, and HSL values. Pick colors from sliders, photos, and live video. Find nearest matches and search 25+ libraries (Pantone, RAL, Crayola, Faber‑Castell, etc) for interesting names. The interface and main color library are translated into 9 languages. You can also simulate common color‑vision deficiencies on your photos. Built for: Color vision deficiency Students and creators Designers and pros Features: Live camera color identifier Closest match with Delta E distance HEX, RGB, and HSL color codes with previews 25+ color libraries including Pantone, RAL, Crayola, Faber‑Castell, etc. Save palettes, bookmark colors, export codes Simulate color vision deficiencies with image filters Translated interface and colors to 9 languages
Spectro by Variable
This app enables color professionals to precisely measure, match, and communicate color data using connected devices. Access extensive color libraries and analyze spectral curves for accurate results anytime, anywhere.
- Scan, match, and compare colors
- View spectral curves and LAB values
- Access extensive brand color libraries
- Analyze colors under multiple light sources
- Store and export scan data
- Create and store color standards
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Now Available: Spectro by Variable + Pantone® Color Subscription by Variable. Users are now able to access more than 16,500 Pantone colors directly through the Spectro by Variable app when they subscribe to a Pantone Color Subscription within. Created with frictionless color communication in mind, the Spectro by Variable app connects to the Spectro 1 and Spectro 1 Pro devices, allowing color professionals to achieve professional-grade color matches and view deep color data anytime, anywhere. About the Spectro 1 and Spectro 1 Pro Devices: Spectro 1 is a compact, affordable color measurement tool for accurately measuring and communicating color at the professional and industrial level. Using patented technology, the Spectro units are true spectrophotometers that deliver accuracy and repeatability comparable to expensive benchtop spectrophotometers—for a fraction of the price. Features: Scan, match, and compare colors View spectral curves for scanned colors Achieve exact matches with spectral curve and LAB values Have access to dozens of brands like Behr, Benjamin Moore, Dulux, PPG, Sherwin-Williams in the palm of your hand View matches under four different light sources including A, F2, D50, and D65 (Incandescent, fluorescent, horizon, and noon daylight) Include 2 & 10 degree observations Store scans and scan data Export scan history, inspection history, and saved colors Save and export spectral curve data in 10 nm increments between 400-700 nm Create and store standards through the Saved Colors features Supports multiple dE formulas And much more!
Screenshots
Verdict
The clearest difference is rating: Spectro by Variable at 4.8 against What Color Is This?'s 4.0. Spectro by Variable also leads on update cadence (every 3 weeks vs every 4 months) and review sentiment (50% vs 42%). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. What Color Is This? sells 1 one-off in-app purchase and Spectro by Variable sells 5 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
Spectro by Variable holds the better App Store score, 4.8 against 4.0. Both are backed by a comparable volume of ratings — 41 and 120 respectively. Written reviews point the same way: 42% of What Color Is This?'s written reviews are positive against 50% of Spectro by Variable's.
What Color Is This? ships an update every 4 months, Spectro by Variable every 3 weeks. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.
| Parameter | What Color Is This? | Spectro by Variable |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (41 ratings) | 4.8 (120 ratings) — better |
| Positive reviews | 41.7% of reviews | 50.0% of reviews — better |
| Number of ratings | 41 | 120 — better |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 13.4 — better |
| Further details — not scored | ||
| Size | 57 MB | 84 MB |
| Age rating | 4+ | 4+ |
| Developer | Nicholas Troia | Variable Technologies LLC |
Customer experience
What Color Is This?
Spectro by Variable
Bugs and requests
What Color Is This?
Reported bugs
17 issues- Web app doesn't work
- App freezes up constantly
- App stopped working
- App won't load information about color
- App freezes
Show 12 moreShow fewer
- App not working
- Spinning thinking wheel
- App freezes up constantly
- Doesn't pick one single color
- App freezes up constantly
- App not working
- App freezes
- App crashes
- App doesn't open, just crashes
- Camera view gave foggy pic
- App didn't assist in anyway to determine color
- Next step took me to general color chart with no link to scanned pic
Requested features
9 requests- Bring back ability to see similar colors and percentages
- Add Lego color library
- Add more color options
- Improve accuracy of color recognition
- Add ability to change background color in search/picker mode
Show 4 moreShow fewer
- Provide closest color for major paint brands
- Allow clicking color to match
- Make scanning box smaller or resizable
- Add instructions on how to use
Spectro by Variable
Not enough reviews yet to summarise bugs or requests.
In-app purchases
What Color Is This?
- Enable All Libraries$1.99
Spectro by Variable
- Monthly$9.991 Month
- Monthly$15.991 Month
- Quality Control Module1 Month trial$75.001 Month
Show 2 moreShow fewer
- Annual$99.991 Year
- Annual$149.991 Year
Questions
Is What Color Is This? free?
Is Spectro by Variable free?
Which has better reviews, What Color Is This? or Spectro by Variable?
Do What Color Is This? or Spectro by Variable have ads?
Which is updated more often, What Color Is This? or Spectro by Variable?
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