Comparison

What Color Is This? vs Spectro by Variable

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

What Color Is This?

Instantly identify colors by pointing your camera. Get precise color values like HEX, RGB, and HSL, and find matches within extensive libraries. This app also offers tools for designers, students, and those with color vision deficiencies.

Highlights
  • Live camera color identification
  • HEX, RGB, and HSL color codes
  • 25+ color libraries (Pantone, RAL, Crayola)
  • Closest color match with Delta E
  • Color vision deficiency simulation
  • Save palettes and export codes
Features
Read full description

Identify any color instantly. Point your camera and get the color name, HEX, RGB, and HSL values. Pick colors from sliders, photos, and live video. Find nearest matches and search 25+ libraries (Pantone, RAL, Crayola, Faber‑Castell, etc) for interesting names. The interface and main color library are translated into 9 languages. You can also simulate common color‑vision deficiencies on your photos. Built for: Color vision deficiency Students and creators Designers and pros Features: Live camera color identifier Closest match with Delta E distance HEX, RGB, and HSL color codes with previews 25+ color libraries including Pantone, RAL, Crayola, Faber‑Castell, etc. Save palettes, bookmark colors, export codes Simulate color vision deficiencies with image filters Translated interface and colors to 9 languages

About

Spectro by Variable

This app enables color professionals to precisely measure, match, and communicate color data using connected devices. Access extensive color libraries and analyze spectral curves for accurate results anytime, anywhere.

Highlights
  • Scan, match, and compare colors
  • View spectral curves and LAB values
  • Access extensive brand color libraries
  • Analyze colors under multiple light sources
  • Store and export scan data
  • Create and store color standards
Features
Read full description

Now Available: Spectro by Variable + Pantone® Color Subscription by Variable. Users are now able to access more than 16,500 Pantone colors directly through the Spectro by Variable app when they subscribe to a Pantone Color Subscription within. Created with frictionless color communication in mind, the Spectro by Variable app connects to the Spectro 1 and Spectro 1 Pro devices, allowing color professionals to achieve professional-grade color matches and view deep color data anytime, anywhere. About the Spectro 1 and Spectro 1 Pro Devices: Spectro 1 is a compact, affordable color measurement tool for accurately measuring and communicating color at the professional and industrial level. Using patented technology, the Spectro units are true spectrophotometers that deliver accuracy and repeatability comparable to expensive benchtop spectrophotometers—for a fraction of the price. Features: Scan, match, and compare colors View spectral curves for scanned colors Achieve exact matches with spectral curve and LAB values Have access to dozens of brands like Behr, Benjamin Moore, Dulux, PPG, Sherwin-Williams in the palm of your hand View matches under four different light sources including A, F2, D50, and D65 (Incandescent, fluorescent, horizon, and noon daylight) Include 2 & 10 degree observations Store scans and scan data Export scan history, inspection history, and saved colors Save and export spectral curve data in 10 nm increments between 400-700 nm Create and store standards through the Saved Colors features Supports multiple dE formulas And much more!

Screenshots

What Color Is This?4 screens
Spectro by Variable4 screens

Verdict

The call

The clearest difference is rating: Spectro by Variable at 4.8 against What Color Is This?'s 4.0. Spectro by Variable also leads on update cadence (every 3 weeks vs every 4 months) and review sentiment (50% vs 42%). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. What Color Is This? sells 1 one-off in-app purchase and Spectro by Variable sells 5 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Spectro by Variable holds the better App Store score, 4.8 against 4.0. Both are backed by a comparable volume of ratings — 41 and 120 respectively. Written reviews point the same way: 42% of What Color Is This?'s written reviews are positive against 50% of Spectro by Variable's.

UpkeepUpdate frequency

What Color Is This? ships an update every 4 months, Spectro by Variable every 3 weeks. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

Scorecard4 real differences · 6 level
What Color Is This? versus Spectro by Variable: the parameters behind the verdict, then further details
ParameterWhat Color Is This?Spectro by Variable
PriceFreeFree
Rating4.0 (41 ratings)4.8 (120 ratings) — better
Positive reviews41.7% of reviews50.0% of reviews — better
Number of ratings41120 — better
Update frequencyEvery 4 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.413.4 — better
Further details — not scored
Size57 MB84 MB
Age rating4+4+
DeveloperNicholas TroiaVariable Technologies LLC

Customer experience

What Color Is This?

All ratings41 ratings
Positive78.0%
Neutral4.9%
Negative17.1%
Written reviews60 reviews
Positive41.7%
Neutral10.0%
Negative48.3%

Spectro by Variable

All ratings118 ratings
Positive97.5%
Neutral0.8%
Negative1.7%
Written reviews6 reviews
Positive50.0%
Neutral33.3%
Negative16.7%

Bugs and requests

What Color Is This?

Reported bugs

17 issues
  • Web app doesn't work
  • App freezes up constantly
  • App stopped working
  • App won't load information about color
  • App freezes
Show 12 more
  • App not working
  • Spinning thinking wheel
  • App freezes up constantly
  • Doesn't pick one single color
  • App freezes up constantly
  • App not working
  • App freezes
  • App crashes
  • App doesn't open, just crashes
  • Camera view gave foggy pic
  • App didn't assist in anyway to determine color
  • Next step took me to general color chart with no link to scanned pic

Requested features

9 requests
  • Bring back ability to see similar colors and percentages
  • Add Lego color library
  • Add more color options
  • Improve accuracy of color recognition
  • Add ability to change background color in search/picker mode
Show 4 more
  • Provide closest color for major paint brands
  • Allow clicking color to match
  • Make scanning box smaller or resizable
  • Add instructions on how to use

Spectro by Variable

Not enough reviews yet to summarise bugs or requests.

In-app purchases

1 purchases

What Color Is This?

One-time1
  • Enable All Libraries$1.99
5 purchases

Spectro by Variable

Subscriptions5
  • Monthly$9.991 Month
  • Monthly$15.991 Month
  • Quality Control Module1 Month trial$75.001 Month
Show 2 more
  • Annual$99.991 Year
  • Annual$149.991 Year

Questions

Is What Color Is This? free?
What Color Is This? is free to download, with in-app purchases available.
Is Spectro by Variable free?
Spectro by Variable is free to download, with in-app purchases available.
Which has better reviews, What Color Is This? or Spectro by Variable?
Spectro by Variable is rated higher. What Color Is This? averages 4.0 out of 5 from 41 ratings, while Spectro by Variable averages 4.8 from 120 ratings.
Do What Color Is This? or Spectro by Variable have ads?
Neither What Color Is This? nor Spectro by Variable shows ads.
Which is updated more often, What Color Is This? or Spectro by Variable?
What Color Is This? ships an update every 4 months, and Spectro by Variable every 3 weeks. Most recently, What Color Is This? was updated on October 24, 2026 and Spectro by Variable on October 25, 2026.

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