The Approach vs BossFitAmy
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Approach
This app provides a personalized health coach to guide your weight loss journey. Get expert feedback on meals, track hydration and exercise, and plan healthy meals without restrictive dieting. Connect with friends and a supportive community for motivation and accountability.
- Expert meal feedback
- Hydration and meal scheduling
- Stress-free intake tracking
- Shareable challenges
- Meal planning with hundreds of options
- Exercise tracking
- Goal setting
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What if you had a health coach in your pocket supporting every step of your weight loss goals? With The Approach App, you can—it's like having a personal wellness team at your fingertips! Expert Feedback on Meals: Get personalised insights from a health coach who reviews your meal choices, offering tailored suggestions to help you stay on track and meet your goals. Stay Hydrated and In Control From boosting your water intake to scheduling meals and smashing weight loss goals, The Approach lets you do it all in one simple, streamlined place. No More Restrictive Diets Forget calorie counting! The Approach makes tracking your daily intake easy, motivating, and stress-free—so you can focus on reaching your goals without feeling deprived. Challenge and Connect Stay motivated with challenges you can share with friends and family. Track your progress in real time and get feedback from your coach or nutritionist—it’s accountability like never before. Plan Your Meals with Confidence With hundreds of meal options, you’ll always know what to eat. Plan a day or a week ahead and take the guesswork out of healthy eating. Features You’ll Love: Food Logging: More than just logging—get expert feedback on your choices. Exercise Tracking: Add workouts and hit milestones easily. Goal Setting: Stay on top of your weight loss and fitness targets. Affiliate Program: Celebrate your wins by sharing progress with friends and family. There are milestones for you to achieve and prizes to win! Join the Community With thousands of users, The Approach is more than an app—it’s a movement. Stay motivated, connected, and inspired every step of the way. Download The Approach and start your journey today. Get full access for just $29.99 per month. Ready to level up and commit to change? Upgrade to an annual membership for 50% off! Let’s make your health goals happen. The time is now!
BossFitAmy
Achieve your fitness goals with personalized workout and meal plans. Track your progress, log workouts and meals, and connect with your coach for support. Integrates with wearables for comprehensive health insights.
- Personalized workout plans
- Customized meal plans
- Nutrition and hydration tracking
- Workout and check-in logging
- Real-time coach messaging
- Wearable device integration
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Kick-start your fitness journey with BossFitAmy. Together with Amy Hollings, you'll have the best combination of nutrition & exercises available on a single app. With BossFitAmy, you can begin your fitness journey in no time. Get a fully personalized workout and meal plan tailored to your fitness goals. Progress tracking gets easier when you log your daily workout, record meals, update your check-ins and connect your fitness band & health kit, and get real-time updates via advanced analytical tools. Everything that contributes to your fitness goals gets captured in one place. To top it all, use the inbuilt 1-1 chat feature to have all your queries addressed on the go. You deserve to be the best. That’s why BossFitAmy have packed so many features in a single app to help you achieve your fitness goals. Start your journey today! Features that will help you achieve your fitness goals include: * Personalized Workout Plan: Get a fully personalized fitness plan tailored to your goals, whether it is to gain weight, lose weight, gain muscles, or simply wish to work on your general fitness. * Nutrition, Hydration & Habits: Access meal plans assigned by your coach and log your food intake to keep a close track of your calorie intake and macros. You can also track your hydration, steps and calories burnt on the app. * Instant messaging & video calls - Message your coach in real-time and schedule video sessions directly from the app. Stay connected with your coach to improve compliance and get better results. * Check-ins: Gain complete insight into your overall performance with easy check-ins and real-time updates. * Progress: Stay on top of your progress with powerful analytics. * Wearable integration: Get the bigger picture of your progress by connecting your fitness band & health kit thereby enabling real-time updates. Note regarding Apple Health: The app integrates with Apple Health to show your daily activity - distance, steps, active energy, and flights to help you better achieve your goals. App also uses Apple Health to track energy burned and heart rate during a workout session, if an Apple Watch is used. Workout metrics are shared with the coach to better design your workout schedule. DISCLAIMER: Users should seek a doctor’s advice before using this app and making any medical decisions.
Screenshots
Verdict
The clearest difference is rating: BossFitAmy at 5.0 against The Approach's 4.4. BossFitAmy also leads on in-app purchases (none vs 13) and review sentiment (99% vs 85%). The Approach's advantage is ratings volume (69 vs 3) and update cadence (every 3 weeks vs every 5 weeks). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. The Approach sells 13 in-app purchases, starting at $2.99 per month. BossFitAmy asks for nothing beyond the download.
BossFitAmy holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: The Approach has 69 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 85% of The Approach's written reviews are positive against 99% of BossFitAmy's.
The Approach ships an update every 3 weeks, BossFitAmy every 5 weeks. The most recent releases landed on October 27, 2026 and October 20, 2026 respectively.
| Parameter | The Approach | BossFitAmy |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (69 ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 84.8% of reviews | 99.2% of reviews — better |
| Number of ratings | 69 — better | 3 |
| Update frequency | Every 3 weeks — better | Every 5 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Subscription | Free with in-app purchases — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 12.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 164 MB | 133 MB |
| Age rating | 17+ | 17+ |
| Developer | Adam Potash Approach, LLC | Amy Hollings |
Customer experience
The Approach
BossFitAmy
User reviews
The Approach
From 69 App Store ratingsWhat we love
- ✅ Effective for diabetes control
- ✅ Supports weight loss goals
- ✅ Helpful coaches available
- ✅ Supportive community
- ✅ Easy to follow program
Room to improve
- ❌ Difficult to use app
- ❌ Lacks printable grocery lists
- ❌ Limited recipe selection for dietary restrictions
- ❌ App is poorly designed
- ❌ Text size is too small
BossFitAmy
From 3 App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Helpful support and community
- 🚀 Accurate calorie tracking
- 👍 Customized plans and guidance
- 🚀 Comprehensive features in one app
Room to improve
- 🐛 Some initial confusion with navigation
- 🐛 Occasional glitches or bugs reported
Bugs and requests
The Approach
Reported bugs
4 issues- Words are cutoff
- Continues popup with the same questions
- App is not organized
- Messaging is too small
Requested features
3 requests- Printable grocery lists
- More recipe options for specific dietary needs (e.g., no fish, specific vegetables)
- Adjustable text size in the app
BossFitAmy
Reported bugs
2 issues- Login screen freezes for some users
- Occasional app crashes reported
Requested features
2 requests- More workout videos and exercise plans
- Expanded recipe database and meal ideas
In-app purchases
The Approach
- Basic Plan Package$2.991 Month
- Basic Plan$2.991 Month
- Coach Only7 Days trial$19.951 Month
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- Your Accountability Coach$19.951 Month
- Monthly Membership$29.991 Month
- Coach and Bonus material7 Days trial$49.991 Month
- The Full Package!$49.991 Month
- The Full Package! (3 months)$149.993 Months
- Annual Membership$174.991 Year
- Coach & Bonus material 6 month7 Days trial$249.996 Months
- The Full Package! (6 months)$299.996 Months
- Year over7 Days trial$399.991 Year
- The Full Package! (12 months)$399.991 Year
BossFitAmy
No in-app purchases
Questions
Is The Approach free?
Is BossFitAmy free?
Which has better reviews, The Approach or BossFitAmy?
Do The Approach or BossFitAmy have ads?
Which is updated more often, The Approach or BossFitAmy?
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