Comparison

Magic Heidi vs E

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Magic Heidi

This app simplifies invoicing, expense tracking, and accounting for Swiss freelancers. It offers AI-powered receipt scanning, Swiss QR-code invoices, and tax readiness tools. Designed specifically for self-employed professionals in Switzerland, it streamlines financial management.

Highlights
  • Invoice creation with QR codes
  • AI-powered expense tracking
  • Tax readiness tools
  • Quote generation
  • Bank statement import
  • Customer management
Features
Read full description

Magic Heidi is the Swiss invoice app built for Swiss freelancers. It combines invoices, quotes, receipts, and freelancer accounting in one place — free to start, no credit card required. No payroll modules. No inventory management. No features designed for 50-person teams. Just the tools a self-employed professional actually needs — beautifully designed and ready in seconds. INVOICE IN 30 SECONDS Create professional, Swiss-compliant invoices with QR codes automatically generated from your IBAN. Your clients pay with a single scan — no manual bank details, no errors, no excuses for late payment. Add your logo, customize the language (DE/FR/IT/EN), apply VAT, and send by email — all in under a minute. AI-POWERED EXPENSE TRACKING Snap a photo of any receipt. Our AI extracts the date, amount, VAT, category, and vendor automatically. Foreign currencies? Converted to CHF instantly. No more shoeboxes of chaos. No more manual data entry. Unlimited scans included — no monthly caps. TAX-READY ALL YEAR Stay ready for your Steuererklärung with real-time profit & loss overviews, Swiss MWST calculations (8.1%, 2.6%, 3.8%), one-click tax exports, and an estimated tax calculator. No more February panic. PROFESSIONAL QUOTES Create quotes that convert to invoices with one tap. Track quote status and follow up effortlessly. BANK STATEMENT IMPORT Import bank transactions from UBS, PostFinance, ZKB, and more. Match payments to invoices automatically. CUSTOMER MANAGEMENT Track clients, contact history, and revenue per customer. Everything you need, nothing you don't. BUILT IN SWITZERLAND. FOR SWITZERLAND. Magic Heidi isn't an American app "adapted" for Swiss requirements. It was built by a Swiss freelancer who understands QR invoices, cantonal tax variations, multilingual clients, and Swiss business reality. - Data hosted exclusively on Swiss servers in Zürich - Support in German, French, Italian, and English - Swiss QR-bill standard (SIX-compliant) - All Swiss VAT rates supported - Works on iPhone, iPad, Mac, Android, Windows, and Web WHY FREELANCERS SWITCH TO MAGIC HEIDI - 42% cheaper than comparable Bexio plans - Unlimited AI expense scans (Bexio caps at 50–100/month) - Full mobile feature parity (not a "companion app") - Zero learning curve — no bookkeeping or accounting background needed - 4.9 rating from 5,000+ Swiss freelancers PRICING Free plan: 3 invoices and 3 expenses — no credit card, no time limit. Pro plan: CHF 30/month or CHF 24.99/month billed annually. All features included. 30-day money-back guarantee. Join thousands of self-employed professionals across every canton. From translators in Zürich to designers in Lausanne to consultants in Lugano — Magic Heidi is how Swiss freelancers do their books. Privacy Policy: https://magicheidi.ch/privacy-policy Terms of Use: https://magicheidi.ch/terms-of-service

About

E

Features
Read full description

German B2B businesses must be able to receive structured e-invoices from 2025. Issuing becomes mandatory from 2027 or 2028 depending on prior-year revenue. E-Rechnung Audit 2026 checks your current workflow across receipt, issuing, archival, and GoBD-oriented process readiness. Free: - readiness score - personal deadline countdown - gap list with UStG references - fine and basic risk estimate - top software recommendation Premium: - action plan - sector tips - archival checklist - PDF report - tax-adviser mail draft - VAT-risk scenarios - full provider comparison - no banners This app is an informational compliance aid and does not replace legal or tax advice.

Screenshots

Magic Heidi4 screens
E4 screens

Verdict

The call

The clearest difference is ads: Magic Heidi at none against E's shown. Magic Heidi also leads on update cadence (every 4 days vs every 3 weeks) and device support (5 vs 2). On price and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Magic Heidi sells 4 in-app purchases, starting at $29.99 per month and E sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Magic Heidi ships an update every 4 days, E every 3 weeks. The most recent releases landed on November 7, 2026 and October 25, 2026 respectively.

Scorecard4 real differences · 6 level
Magic Heidi versus E: the parameters behind the verdict, then further details
ParameterMagic HeidiE
PriceFreeFree
Rating5.0 (1 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings1 — better—
Update frequencyEvery 4 days — betterEvery 3 weeks
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFreemium—
DevicesiPhone, iPad, iPod, Mac, Apple Watch — betteriPhone, iPad
Requires iOS15.0 — better18.0
Further details — not scored
Size79 MB7 MB
Age rating4+4+
DeveloperNathan GanserCosmic Production d.o.o.

In-app purchases

4 purchases

Magic Heidi

Subscriptions4
  • Magic Heidi Pro7 Days trial$29.991 Month
  • Magic Heidi Pro Mensuel$39.001 Month
  • Magic Heidi Pro7 Days trial$299.001 Year
Show 1 more
  • Magic Heidi Pro Yearly$299.991 Year
1 purchases

E

One-time1
  • Premium Lifetime$9.99

Questions

Is Magic Heidi free?
Magic Heidi is free to download, with in-app purchases available.
Is E free?
E is free to download, with in-app purchases available.
Do Magic Heidi or E have ads?
E shows ads; Magic Heidi does not.
Which is updated more often, Magic Heidi or E?
Magic Heidi ships an update every 4 days, and E every 3 weeks. Most recently, Magic Heidi was updated on November 7, 2026 and E on October 25, 2026.

Other comparisons