Coach Brad vs Reframe CBT Thought Journal
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Coach Brad
Access unique content and join a community to enhance your skills. Features include progress tracking and offline synchronization. The app is free to download and offers optional subscriptions for premium content.
- Unique content library
- Community access
- Progress tracking
- Offline synchronization
- Skill leveling
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This app brings you to the next level. Join our community & check out the unique content that will help you level up your skills. Installing the app is free of charge. INFORMATION ABOUT THE APP AND PURCHASE OPTIONS By signing up, you will get access to subscription(s) that include features such as progress tracking, and offline sync. The download of Coach Brad is free of charge. Should you use Coach Brad to access in-app content via available subscription(s), a payment will be charged to your credit card after the trial period ends and when a subscription renews. A subscription renews automatically unless canceled at least 24 hours prior to the end of the subscription period. There is no increase in price when renewing. Subscription(s) can be managed and auto-renewal turned off in Account Settings in the App Store after purchase. Read our full Terms of Service and our Privacy Policy: https://passion.io/terms-of-service https://passion.io/privacy-policy
Reframe CBT Thought Journal
This app offers a digital journal with AI-powered support for managing anxious thoughts. It guides users through cognitive behavioral therapy techniques to reframe negative thinking patterns and provides a space for freeform writing and reflection on personal values.
- AI-assisted thought reframing
- Guided CBT exercises
- Freeform journaling
- Mood and emotion tracking
- Value-based reflection
- On-device privacy for chats
- Crisis language detection
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Reframe is a CBT thought journal with an AI companion. Turn anxious, spiraling thoughts into balanced ones in a few minutes — not a few sessions. Write freely when you need the page. Work a structured cognitive behavioral therapy reframe when you need a method. Or just open Chat and talk it out. NEW — CHAT Talk through what's on your mind with a supportive AI companion grounded in CBT. It listens first, then helps you notice the patterns underneath and find a kinder way to see things. Replies stream in live, like texting a thoughtful friend. • Conversations are stored only on your device — never on our servers, never synced to iCloud • Delete any chat, or all of them, any time • 10 messages a day free; unlimited with Pro THE REFRAME WIZARD A guided CBT flow that takes a hard moment apart, one step at a time: • Situation — what actually happened • Automatic thoughts — catch what your mind said • Emotions — name them and rate how strong they were • The reframe — an AI-assisted, more balanced way to see it • Outcome — notice what shifted JOURNAL YOUR WAY • Freeform writing when you just want an empty page • Guided reflection when you want the structure • Tag a feeling and a category, or don't • Photo attachments, a calendar view, and your full entry history VALUES Journal against what actually matters to you — relationships, health, work, growth — and see which parts of your life you've been tending and which you've been skipping. YOUR PATTERNS Streaks, entries this week, and your most-journaled category, right on the home screen. Progress you can see without it becoming another chore. PRIVATE BY DESIGN • Your entries are yours — no ads, and your journal content is never sent to analytics • Chats never leave your device • Sign in with Apple — nothing else required SAFETY FIRST Reframe detects crisis language on-device and responds immediately with real support resources, before anything is sent anywhere. FREE & PRO Free — 3 AI reframes a day, 10 chat messages a day, unlimited journaling Pro — unlimited reframes and unlimited chat Reframe is a self-reflection tool built on widely studied CBT techniques. It is not therapy, and it is not a substitute for professional care. If you are in crisis, please contact your local emergency services or a crisis line. Terms of Use: https://reframe-journal-web.vercel.app/terms
Screenshots
Verdict
The clearest difference is ads: Reframe CBT Thought Journal at none against Coach Brad's shown. Reframe CBT Thought Journal also leads on update cadence (every 3 weeks vs every 6 months). Coach Brad's advantage is iOS requirement (15.1 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Coach Brad sells 1 in-app purchase, starting at $4.99 per month and Reframe CBT Thought Journal sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 5.0 for Coach Brad against 5.0 for Reframe CBT Thought Journal. Both are backed by a comparable volume of ratings — 4 and 5 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Coach Brad ships an update every 6 months, Reframe CBT Thought Journal every 3 weeks. The most recent releases landed on October 24, 2026 and October 13, 2026 respectively.
| Parameter | Coach Brad | Reframe CBT Thought Journal |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (4 ratings) | 5.0 (5 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 4 | 5 — better |
| Update frequency | Every 6 months | Every 3 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 101 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | Bradley Kornegay LCSW LCAS PLLC | PLATON APPLICATIONS LLC |
Customer experience
Coach Brad
Reframe CBT Thought Journal
In-app purchases
Coach Brad
- Membership Plan7 Days trial$4.991 Month
Reframe CBT Thought Journal
- Reframe Pro Monthly$2.991 Month
- Reframe Pro Yearly$20.001 Year
Questions
Is Coach Brad free?
Is Reframe CBT Thought Journal free?
Which has better reviews, Coach Brad or Reframe CBT Thought Journal?
Do Coach Brad or Reframe CBT Thought Journal have ads?
Which is updated more often, Coach Brad or Reframe CBT Thought Journal?
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