Urge Less vs Thora
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Urge Less
This app helps you break unwanted habits by guiding you through a mindful waiting period when urges arise. Log your urges, track your progress, and gain insights into your patterns to achieve a healthier lifestyle.
- Log and process urges in real-time
- Guided 2-minute waiting period for urges
- Track progress and view trends
- Access and review urge log
- Edit or delete accidental urge entries
- Intuitive navigation and customization
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Introducing Urge Less: The Empathetic Habit Changer Break free from unwanted habits with Urge Less, the app designed to support your journey with empathy. Log and process your urges in real-time while gaining valuable insights along the way. How it Works: 1. Make a Specific Commitment: Choose a habit you want to break and make a specific commitment to yourself. Whether it's limiting your nightly wine to one glass, refraining from late-night snacking, setting a daily limit for social media usage, or ensuring you get to bed by 10:00 pm, Urge Less empowers you to define your goals. 2. Log and Wait: When you feel the urge creeping in, quickly log it in the app. Urge Less will guide you through a 2-minute waiting period, helping you let the urge pass through you. By practicing mindful patience, you'll gain control over your impulses. 3. Track Your Progress and Discover Insights: As you progress on your habit-changing journey, Urge Less diligently tracks your achievements. Easily view your progress by tapping the Progress button on the bottom right of the screen. Explore trends and gain valuable insights that will help you stay motivated and committed. Additional Features of Urge Less: 1. Gain Perspective with the Urge Log: Click on the button at the top right of the screen to access your urge log. Review your recorded urges, gaining a deeper understanding of your patterns. This valuable insight will empower you to make informed decisions. 2. Accidental Urge Entries? No Problem: If you accidentally hit an urge entry, simply click on the Edit button at the top right of the screen. Slide the entry you want to delete to the left, and the delete button will appear. Easily remove unwanted entries, ensuring accurate tracking of your progress. 3. Easy Navigation and Customization: Navigate effortlessly within the app with intuitive controls. Experience the power of Urge Less and transform your habits with empathy and precision. Download the app now and start your journey towards a healthier and more empowered lifestyle. Privacy Policy: https://urgeless.nulliq.com/privacy Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula
Thora
This app helps you overcome binge eating, reduce cravings, and manage stress eating through psychology-based lessons and daily tools. It guides you to understand triggers, manage urges, and rebuild trust with your body for a calmer relationship with food.
- Stop binge eating and overeating
- Reduce food cravings and emotional eating
- Calm stress eating and late-night snacking
- Rebuild intuitive eating skills
- AI-powered chat for urges
- Hunger and fullness tracker
- Psychology-based lessons
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Feel like food is running your life? Thora helps you stop binge eating, reduce cravings, and calm stress eating using psychology, intuitive eating, and simple daily tools. If you’re stuck in the cycle of overeating, guilt, restriction, and “starting again on Monday,” Thora gives you a clear, gentle way out. You’ll learn what triggers your cravings, how to ride out urges, and how to trust your body again. Thora helps you: • Stop binge eating and overeating • Reduce food cravings and emotional eating • Calm stress eating and late-night snacking • Rebuild intuitive eating skills and body trust • Feel steadier, calmer, and more confident around food What’s inside: • Short psychology-based lessons that explain binge eating, cravings, and emotional triggers • Quick tools for binge urges and “I’m about to lose control” moments • A simple hunger and fullness tracker to reconnect with your body • An AI-powered chat for binge urges, stress eating, and “I’m about to lose control” moments • Guided reflections and light journaling to spot patterns and shift them • Mindful eating and grounding practices you can use anywhere Why it works: Most people don’t binge because they “lack willpower.” Binge eating and overeating often come from stress, emotional overload, strict food rules, and being disconnected from hunger and fullness cues. Thora combines psychology, nervous-system regulation, and daily structure to help you change those patterns step by step. Real users share: “I finally understand my cravings and know how to handle them. I feel calm and in control.” “I can eat without guilt, stop when I’m full, and trust myself again around food.” “I thought something was wrong with me. It wasn’t willpower. I just needed the right tools and support.” Who Thora is for: Anyone who struggles with binge eating, overeating, emotional or stress eating, compulsive snacking, or feeling out of control and anxious around food. Pricing and Terms: Includes a 7-day free trial. €14.99 per month, €27 per quarter, or €84 per year. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Prices may vary by location. DISCLAIMER: Thora is not a substitute for medical care. Always seek a professional’s guidance for medical or mental health decisions. Terms of Use – https://www.thoraapp.com/terms-and-conditions Privacy Policy – https://www.thoraapp.com/data-privacy Looking for content creators who align with our mission? Email us at team@thoraapp.com
Screenshots
Verdict
The clearest difference is update cadence: Thora at every 9 days against Urge Less's every 3 months. Thora also leads on ratings volume (68 vs 3). Urge Less's advantage is rating (5.0 vs 4.6). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Urge Less sells 4 in-app purchases, starting at $3.99 per 3 months and Thora sells 10 in-app purchases, starting at $14.99 per month. Whichever you choose, the download price is not the number that matters.
Urge Less holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Thora has 68 ratings behind it against 3, so its average is the more settled of the two.
Urge Less ships an update every 3 months, Thora every 9 days. The most recent releases landed on November 3, 2026 and November 4, 2026 respectively.
| Parameter | Urge Less | Thora |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 4.6 (68 ratings) |
| Positive reviews | — | 75.0% of reviews |
| Number of ratings | 3 | 68 — better |
| Update frequency | Every 3 months | Every 9 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Free with in-app purchases |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 3 MB | 255 MB |
| Age rating | 4+ | 4+ |
| Developer | Patrick O'Neill | Thora LLC |
Customer experience
Urge Less
Thora
In-app purchases
Urge Less
- Access (3 months)$3.993 Months
- Access (3 month)$3.993 Months
- Access (Year)$9.991 Year
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- Access (1 year)$9.991 Year
Thora
- Monthly subscription$14.991 Month
- One Time Offer7 Days trial$19.003 Months
- 3 Months Subscription$19.003 Months
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- One Time Offer Base$27.003 Months
- 3 Months Subscriptions7 Days trial$27.003 Months
- 3 Month Subscription7 Days trial$27.003 Months
- 7-day free trial7 Days trial$29.001 Month
- Annual Subscription7 Days trial$84.001 Year
- Annual subscription7 Days trial$84.001 Year
- 7-day free trial7 Days trial$149.001 Year








