Comparison

Funnel vs Azimuth

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Funnel

Quickly capture thoughts, tasks, notes, photos, sketches, and songs to your favorite apps. Integrates with popular productivity tools and offers convenient widgets for instant access.

Highlights
  • Capture tasks to multiple to-do apps
  • Send notes and photos to PKM apps
  • Capture sketches and calendar events
  • Home Screen and Lock Screen Widgets
  • Shortcuts and Share Sheet support
  • Built-in document scanner
  • Song capture via Shazam integration
Features
Read full description

Funnel allows you to effortlessly capture your thoughts and moments to various apps and services. The inspiration to capture something quickly comes from ideas written by David Allen, in his book Getting Things Done. Features: ======= • Capture tasks to Reminders, Todoist, OmniFocus or Things with due dates in natural language. • Capture notes and photos to a variety of popular note taking and personal knowledge management apps. • Capture sketches and calendar events • Beautiful Home Screen and Lock Screen Widgets • Shortcuts Support • A built in document scanner. • Use Shazam to capture your songs directly to your apps. • iCloud Sync for your Destinations • A timeline showing your recent captures • A selection of delightful app icons to pick from. • A lock screen widget to easily access Funnel from your lock screen. • Drag and drop images or text from other apps into Funnel. • Once you capture something with Funnel, Funnel also provides you with a link to easily switch to the newly captured item. • Long press the Funnel icon for quick home screen actions. • Integration with the iOS Share Sheet (currently within the Funnel app only) • Dynamic Island/Live Activities Support • Control Center Widgets Creating Destinations: ================ To link Funnel to your note-taking or task management apps, navigate to the 'Destination' Tab, select 'Add New Destination', and choose an app from the provided list. After adding a Destination, you can click on it for further customization. You can also define templates that get appended or prepended along with your capture. Your Destinations and the order of your Destinations are all synced to your private iCloud account. Funnel offers 30 captures for free, and then requires a subscription or a lifetime purchase. All Yearly Subscriptions come with a 1-week free trial. Enjoy Funneling! Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Azimuth

This app helps you align your daily actions with your core values. It offers an AI coach to guide goal setting, track progress, and reflect on your journey, adapting to life's changes.

Highlights
  • Values discovery based on Schwartz model
  • AI-powered goal setting and progress tracking
  • Daily, weekly, and monthly reflection prompts
  • Google Calendar integration
  • Data export and security
  • Dark mode support
Features
Read full description

You know what matters to you. The hard part is living it. Azimuth is a values-aligned daily planner. It connects your values to your goals, your goals to your days, and gives you an AI coach — Polaris — that catches drift before it compounds. THE PRACTICE Discover. A guided conversation grounded in Schwartz's research-backed model surfaces the four-to-six values you actually live by. Not a personality quiz. Not a vision board. Connect. Translate values into goals that matter. Polaris scores each goal against your stated values, flags drift, and offers rewrites when something is off-center. Stay on course. Plan each day around three wins that move those goals forward. Reflect in the evening on what actually happened. Polaris reads the gap between intention and reality and surfaces patterns you can't see from inside your own week. GOALS HAVE SEASONS Most planners model goals as binary — they exist, or they don't. Azimuth treats them as alive. Goals are born on a date you can see. They run through periods of active work. They Complete — or they Release, when life takes you somewhere else. Both endings are honored in your Journey log. Releasing a goal isn't failure; it's a season change. The planner moves with you. THE DAILY RHYTHM • Morning — Three Wins, each anchored to a value or goal. Must-Do tasks for the non-negotiable. Rapid Log for everything else. • Midday — Check Your Heading. A one-minute pulse on whether the day still maps to your morning intentions. • Evening — Track the day against the heading you set. Note what worked. Carry forward what didn't. • Weekly — Set the week's course on Sunday. Run a coaching session on Friday. Polaris reviews what shifted, what stuck, and what to bring forward. • Monthly — A strategic review across goals, values, and the ten domains of your whole life. POLARIS — A COACH WITH CONTEXT Polaris draws on every value you've named, every goal you've set, every plan you've made, and every reflection you've written. The result is coaching that knows your journey — not generic motivation. The Carry Forward loop turns Polaris's weekly insights into the wins you plan next. That closed loop is Azimuth's signature. HONESTLY DESIGNED Azimuth is not a habit tracker, not a journaling app, not a productivity system. No points, no badges, no leaderboards. Life happens, and the planner absorbs it instead of punishing it. YOUR DATA • Stored securely. Export and delete on demand. • AI coaching requires explicit, revocable opt-in. • No ads. No data selling. No tracking SDKs. WHAT'S INCLUDED Goal management with Active, Blocked, and Slow Burn states. Values discovery grounded in the Schwartz model. Google Calendar integration. Multi-cadence reflection — morning, midday, evening, weekly, monthly. Full-text search. Dark mode. Data export. iPhone and iPad. Find your direction. Start with your values. Plan with intention. Reflect with honesty. Welcome to Azimuth. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Funnel4 screens
Azimuth4 screens

Verdict

The call

The clearest difference is rating: Azimuth at 5.0 against Funnel's 4.6. Azimuth also leads on update cadence (every 9 days vs every 6 weeks) and iOS requirement (16.0 vs 26.0). Funnel's advantage is ratings volume (47 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Funnel sells 4 in-app purchases, starting at $1.99 per month and Azimuth sells 4 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Azimuth holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Funnel has 47 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Funnel ships an update every 6 weeks, Azimuth every 9 days. The most recent releases landed on October 24, 2026 and October 9, 2026 respectively.

Scorecard4 real differences · 6 level
Funnel versus Azimuth: the parameters behind the verdict, then further details
ParameterFunnelAzimuth
PriceFreeFree
Rating4.6 (47 ratings)5.0 (1 ratings) — better
Positive reviews80.0% of reviews—
Number of ratings47 — better1
Update frequencyEvery 6 weeksEvery 9 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS26.016.0 — better
Further details — not scored
Size36 MB29 MB
Age rating12+4+
DeveloperNoteSight Labs ApSEndurance Digital Ventures

Customer experience

Funnel

All ratings43 ratings
Positive88.4%
Neutral2.3%
Negative9.3%
Written reviews25 reviews
Positive80.0%
Neutral4.0%
Negative16.0%

Azimuth

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

4 purchases

Funnel

Subscriptions2
  • Monthly Pro$1.991 Month
  • Yearly Pro7 Days trial$14.991 Year
One-time2
  • Lifetime: Early Discount$39.99
  • Lifetime$49.99
4 purchases

Azimuth

Subscriptions4
  • Premium — Monthly$9.991 Month
  • AI Coach — Monthly$19.991 Month
  • Premium — Yearly$89.991 Year
Show 1 more
  • AI Coach — Yearly$179.991 Year

Questions

Is Funnel free?
Funnel is free to download, with in-app purchases available.
Is Azimuth free?
Azimuth is free to download, with in-app purchases available.
Which has better reviews, Funnel or Azimuth?
Azimuth is rated higher. Funnel averages 4.6 out of 5 from 47 ratings, while Azimuth averages 5.0 from 1 ratings.
Do Funnel or Azimuth have ads?
Neither Funnel nor Azimuth shows ads.
Which is updated more often, Funnel or Azimuth?
Funnel ships an update every 6 weeks, and Azimuth every 9 days. Most recently, Funnel was updated on October 24, 2026 and Azimuth on October 9, 2026.

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