Informativ vs CDK CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Informativ
This app provides automotive dealerships with a comprehensive solution for sales compliance. It enables users to scan driver's licenses to prevent fraud and manage buyer information securely and compliantly.
- Proactive dealership sales compliance
- Scan driver's licenses for fraud detection
- Request, receive, and upload buyer information
- Compliant data handling
- Secure user account access
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Informativ offers the only complete and proactive dealership sales compliance technology in the automotive industry. The Informativ app allows users to scan Driver’s Licenses to detect and prevent fraud, and request, receive and upload information from Buyers/Co-Buyers in a compliant manner. To use this application, you must be a client of Informativ and have a valid user account.
CDK CRM
This mobile application provides automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. It empowers sales teams to manage leads, scan customer information, and deske deals directly from the showroom floor or lot.
- Performance Boost
- Streamlined UI
- Advanced Scanning (Driver's License & VIN)
- AI Summary of Customer Activity
- "My Day" Dashboard
- In-Showroom Deal Desking
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Welcome to the completely redesigned, all-new CDK CRM mobile app. Built from the ground up, this modern platform replaces the legacy "CDK Modern Retail CRM" mobile app to provide automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. Empower your sales team to step away from the desktop and close deals right from the showroom floor or out on the lot. Whether you are managing incoming internet leads, tracking showroom ups, scanning customer driver's licenses, or detailing a trade-in, the new CDK CRM app delivers the power of your dealership’s desktop CRM into a secure, mobile-first experience. What’s New & Upgraded: • Performance Boost: Built on an entirely new architecture for faster page loads and real-time syncing with your Desktop CRM. • Streamlined UI: A modernized, clean user interface designed to reduce clicks and help you manage your pipeline with ease. • Advanced Scanning: Effortlessly capture customer data with an improved dual-sided driver’s license scanner and an integrated vehicle VIN scanner for trade-ins. • AI Summary: Instantly digest customer activity history, notes, and lead details, allowing your sales team to catch up on an opportunity in seconds before making a call or walking out to the showroom floor. Core Features: • "My Day" Dashboard: Track your daily appointments, recent messages, and scheduled follow-ups at a single glance. • In-Showroom Experience: Desking a deal has never been more mobile. Guide your customers from introduction to final numbers without ever leaving their side. Seamlessly capture their vehicle of interest, evaluate and scan trade-in details, securely upload required documents, capture credit applications, and present real-time quotes—all directly from the showroom floor or out on the lot. Important Note for Existing Users: This app replaces the legacy "CDK Modern Retail CRM" app. Please download this new version and log in using your active dealership single sign-on (SSO) credentials to experience the next generation of dealership retail management. Transform how you connect with car shoppers. Download the new CDK CRM mobile app today.
Screenshots
Verdict
The clearest difference is rating: CDK CRM at 5.0 against Informativ's 3.9. CDK CRM also leads on update cadence (every 4 days vs fortnightly). Informativ's advantage is ratings volume (54 vs 1) and iOS requirement (13.0 vs 18.6). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CDK CRM holds the better App Store score, 5.0 against 3.9. That said, the two scores are not equally well evidenced: Informativ has 54 ratings behind it against 1, so its average is the more settled of the two.
Informativ ships an update fortnightly, CDK CRM every 4 days. The most recent releases landed on October 24, 2026 and October 28, 2026 respectively.
| Parameter | Informativ | CDK CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (54 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 56.5% of reviews | — |
| Number of ratings | 54 — better | 1 |
| Update frequency | Fortnightly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 13.0 — better | 18.6 |
| Further details — not scored | ||
| Size | 53 MB | 217 MB |
| Age rating | 4+ | 4+ |
| Developer | Informativ LLC | CDK Global, LLC |
Customer experience
Informativ
CDK CRM
In-app purchases
Informativ
No in-app purchases
CDK CRM
No in-app purchases








