Comparison

Informativ vs CDK CRM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Informativ

This app provides automotive dealerships with a comprehensive solution for sales compliance. It enables users to scan driver's licenses to prevent fraud and manage buyer information securely and compliantly.

Highlights
  • Proactive dealership sales compliance
  • Scan driver's licenses for fraud detection
  • Request, receive, and upload buyer information
  • Compliant data handling
  • Secure user account access
Features
Read full description

Informativ offers the only complete and proactive dealership sales compliance technology in the automotive industry. The Informativ app allows users to scan Driver’s Licenses to detect and prevent fraud, and request, receive and upload information from Buyers/Co-Buyers in a compliant manner. To use this application, you must be a client of Informativ and have a valid user account.

About

CDK CRM

This mobile application provides automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. It empowers sales teams to manage leads, scan customer information, and deske deals directly from the showroom floor or lot.

Highlights
  • Performance Boost
  • Streamlined UI
  • Advanced Scanning (Driver's License & VIN)
  • AI Summary of Customer Activity
  • "My Day" Dashboard
  • In-Showroom Deal Desking
Features
Read full description

Welcome to the completely redesigned, all-new CDK CRM mobile app. Built from the ground up, this modern platform replaces the legacy "CDK Modern Retail CRM" mobile app to provide automotive dealership professionals with a faster, more intuitive, and highly responsive workflow. Empower your sales team to step away from the desktop and close deals right from the showroom floor or out on the lot. Whether you are managing incoming internet leads, tracking showroom ups, scanning customer driver's licenses, or detailing a trade-in, the new CDK CRM app delivers the power of your dealership’s desktop CRM into a secure, mobile-first experience. What’s New & Upgraded: • Performance Boost: Built on an entirely new architecture for faster page loads and real-time syncing with your Desktop CRM. • Streamlined UI: A modernized, clean user interface designed to reduce clicks and help you manage your pipeline with ease. • Advanced Scanning: Effortlessly capture customer data with an improved dual-sided driver’s license scanner and an integrated vehicle VIN scanner for trade-ins. • AI Summary: Instantly digest customer activity history, notes, and lead details, allowing your sales team to catch up on an opportunity in seconds before making a call or walking out to the showroom floor. Core Features: • "My Day" Dashboard: Track your daily appointments, recent messages, and scheduled follow-ups at a single glance. • In-Showroom Experience: Desking a deal has never been more mobile. Guide your customers from introduction to final numbers without ever leaving their side. Seamlessly capture their vehicle of interest, evaluate and scan trade-in details, securely upload required documents, capture credit applications, and present real-time quotes—all directly from the showroom floor or out on the lot. Important Note for Existing Users: This app replaces the legacy "CDK Modern Retail CRM" app. Please download this new version and log in using your active dealership single sign-on (SSO) credentials to experience the next generation of dealership retail management. Transform how you connect with car shoppers. Download the new CDK CRM mobile app today.

Screenshots

Informativ4 screens
CDK CRM4 screens

Verdict

The call

The clearest difference is rating: CDK CRM at 5.0 against Informativ's 3.9. CDK CRM also leads on update cadence (every 4 days vs fortnightly). Informativ's advantage is ratings volume (54 vs 1) and iOS requirement (13.0 vs 18.6). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

CDK CRM holds the better App Store score, 5.0 against 3.9. That said, the two scores are not equally well evidenced: Informativ has 54 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Informativ ships an update fortnightly, CDK CRM every 4 days. The most recent releases landed on October 24, 2026 and October 28, 2026 respectively.

Scorecard4 real differences · 6 level
Informativ versus CDK CRM: the parameters behind the verdict, then further details
ParameterInformativCDK CRM
PriceFreeFree
Rating3.9 (54 ratings)5.0 (1 ratings) — better
Positive reviews56.5% of reviews—
Number of ratings54 — better1
Update frequencyFortnightlyEvery 4 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS13.0 — better18.6
Further details — not scored
Size53 MB217 MB
Age rating4+4+
DeveloperInformativ LLCCDK Global, LLC

Customer experience

Informativ

All ratings53 ratings
Positive69.8%
Neutral1.9%
Negative28.3%
Written reviews23 reviews
Positive56.5%
Neutral0.0%
Negative43.5%

CDK CRM

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Informativ

No in-app purchases

None

CDK CRM

No in-app purchases

Questions

Is Informativ free?
Informativ is free to download, with no in-app purchases.
Is CDK CRM free?
CDK CRM is free to download, with no in-app purchases.
Which has better reviews, Informativ or CDK CRM?
CDK CRM is rated higher. Informativ averages 3.9 out of 5 from 54 ratings, while CDK CRM averages 5.0 from 1 ratings.
Do Informativ or CDK CRM have ads?
Neither Informativ nor CDK CRM shows ads.
Which is updated more often, Informativ or CDK CRM?
Informativ ships an update fortnightly, and CDK CRM every 4 days. Most recently, Informativ was updated on October 24, 2026 and CDK CRM on October 28, 2026.

Other comparisons