Protect My Choices vs scour.com
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Protect My Choices
This browser extension helps maintain your opt-out preferences for interest-based advertising set through the Digital Advertising Alliance's WebChoices tool. It prevents accidental deletion of choice-storing cookies and extends support beyond cookies for greater privacy control.
- Preserves opt-out choices
- Prevents cookie deletion
- Supports non-cookie-based signals
- Works with WebChoices tool
- Extends privacy control
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The AdChoices Protect My Choices (PMC) extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. The WebChoices tool uses cookies to store the choices you make on some browsers, and the PMC is designed to prevent the accidental deletion of those cookies. New features in the PMC 2.0 (beta) extends your choices beyond cookies, so companies can honor your choices and preferences via a browser-based signal that does not require third-party cookies. Some Things You Should Know • The Protect My Choices extension will not block ads. • Protect My Choices applies to the choices and preferences made through the WebChoices tool, which apply to interest-based advertising and other applicable uses of data by DAA participating companies. Once you install the extension, you will still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes, consistent with DAA Principles. • As more companies join the DAA’s industry self-regulatory program, their opt-outs will be added to the Protect My Choices browser extensions. We suggest you pin the extension to your browser. Industry support for the new features will change over time as more and more companies adopt technology for responding to non-cookie-based choices and preferences. Please visit the Protect My Choices Extension periodically to review your choices or to update your choices to include new participating companies. • The DAA program requires participating companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control for interest-based ads. The DAA’s choice tools (WebChoices, Protect My Choices, YourAdChoices Token Tool, and AppChoices) serve as central elements of the program by offering consumers transparency around companies engaged in interest-based advertising and the ability to exercise choice from participating companies through a consistent, simple user experience. • These extensions and your choices and preferences apply only in the specific browser in which they were set or installed, so you should separately set your preferences for other browsers and for other devices you may use. • The DAA tools use a short-duration first-party cookie (i.e. a cookie set by the website you are visiting) to allow the PMC to read and store your requests. Thus, first-party cookies must be supported by your browser for the PMC to read any choices or preferences made using our tools. First-party cookies are standard for all major browsers, unless you have customized your settings. Please note that the first-party cookie expires within seven days, please install the PMC as soon as possible. • Installing the PMC without expressing your choices through DAA tools will not transmit or make those choices or preferences available to companies. Deleting, uninstalling or not updating the PMC may result in your requests not being readable. If you are updating from PMC 1.0 to PMC 2, prior selections will be automatically imported. • The use of these browser extensions is governed by the Terms of Use and their individual licenses.
scour.com
This comprehensive suite offers robust privacy and security tools for your digital life. It includes ad blocking, identity breach alerts, real-time phishing protection, and storage optimization for a cleaner, faster, and more secure online experience on mobile devices.
- Ad blocking and tracker removal
- Data breach alerts and monitoring
- Real-time phishing protection
- Storage optimization
- SMS spam and phishing blocking
- Faster browsing speeds
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Scour: Complete Privacy & Security Suite Transform your online experience with Scour's comprehensive privacy and security toolkit. Your All-in-One Digital Protection Solution Scour offers a powerful suite of integrated tools designed to create a cleaner, faster, and more secure online experience. The Scour iOS app extends these benefits to mobile devices, allowing users to enjoy the same level of ad-free and secure browsing on the go. To access all of these security features a paid account for each of the following products is required. AdBlock by Scour: Browse Faster & Cleaner - Eliminates all intrusive ads and trackers across the internet - Removes annoying pop-ups and pre-roll videos that interrupt browsing - Protects your privacy by blocking invasive tracking technologies Secure VPN: Encrypt your connection and hide your IP address to help keep your browsing activity private on public Wi-Fi and other networks - an essential layer of privacy alongside Scour's other protections. IdentityProtect by Scour: Data Breach Alerts & Protection - Sends instant email alerts and push notifications when websites you use have been compromised - Notifies you when your email account appears in a data breach - Continuously monitors the web for potential data leaks involving your information - Gives you time to change passwords before compromised data can be misused Private Email & Phone Number: Share a private email and a second phone number instead of your own. Emails and calls still reach you, texts arrive in your inbox, and you can make calls from your private number in the app. Scour SafeClick: Real-Time Phishing Protection - Detects phishing sites in real-time as you browse - Alerts you before you enter personal information on suspicious websites Scour CleanUp: Clean and optimize storage by removing duplicates. ScourTextProtect: Block SMS spam and phishing for safer messaging. Why Choose Scour? - Comprehensive Protection: Our integrated suite provides complete digital security in one elegant app - Lightning-Fast Performance: Experience up to 4× faster browsing by eliminating resource-heavy ads - Simple Setup: Easy to follow installations for immediate protection on your iOS device - User-Friendly Design: Intuitive controls make managing your privacy effortless - Continuous Updates: Our technology evolves to protect against emerging threats Scour transforms how you experience the web by providing the tools you need to take control of your digital footprint. With powerful ad blocking, identity protection and phishing detection you can enjoy a cleaner, faster, and more secure online journey. Payment for any of Scour's products, such as AdBlock by Scour, Scour SafeClick, CleanUp or Identity Protect by Scour, is processed through your App Store account at the time of purchase. Each subscription operates independently and renews automatically at the end of its term, unless you cancel. You must cancel at least 24 hours before the current subscription period ends to avoid future charges on the subscription you want to cancel. Renewal charges are charged at the same price and applied within 24 hours before the renewal date. Managing Subscriptions: You can manage or cancel subscriptions at any time from your iOS device by going to Settings > [your name] > Subscriptions. Please note that each subscription must be cancelled individually. Cancellations take effect at the end of the current billing cycle. No refunds are provided for unused portions of an active subscription. Join thousands of users who've discovered the internet as it was meant to be—private, secure, and free from distractions. Download Scour today and experience the difference. Your privacy matters. Protect it with Scour. This app uses Apple's standard end-user license agreement (EULA) that applies in all countries and regions and is found here: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: Protect My Choices at 3.2 against scour.com's 2.3. Protect My Choices also leads on in-app purchases (none vs 6) and ratings volume (93 vs 3). scour.com's advantage is review sentiment (50% vs 18%). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. scour.com sells 6 in-app purchases, starting at $2.99 per month. Protect My Choices asks for nothing beyond the download.
Protect My Choices holds the better App Store score, 3.2 against 2.3. That said, the two scores are not equally well evidenced: Protect My Choices has 93 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 18% of Protect My Choices's written reviews are positive against 50% of scour.com's, so the app with the better star average is not the one people write more warmly about.
Protect My Choices ships an update fortnightly, scour.com every 3 weeks. The most recent releases landed on November 4, 2026 and October 30, 2026 respectively.
| Parameter | Protect My Choices | scour.com |
|---|---|---|
| Price | Free | Free |
| Rating | 3.2 (93 ratings) — better | 2.3 (3 ratings) |
| Positive reviews | 18.2% of reviews | 50.0% of reviews — better |
| Number of ratings | 93 — better | 3 |
| Update frequency | Fortnightly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod, Mac | iPhone, iPad, iPod, Mac |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 1 MB | 77 MB |
| Age rating | 4+ | 17+ |
| Developer | Digital Advertising Alliance | Zero Interactive, LLC |
Customer experience
Protect My Choices
scour.com
In-app purchases
Protect My Choices
No in-app purchases
scour.com
- Scour VPN1 Month trial$2.991 Month
- Scour Antivirus1 Month trial$9.991 Month
- Scour CleanUp1 Month trial$9.991 Month
Show 3 moreShow fewer
- Scour AdBlock1 Month trial$9.991 Month
- Scour IdentityProtect1 Month trial$9.991 Month
- Scour SafeClick1 Month trial$9.991 Month
Questions
Is Protect My Choices free?
Is scour.com free?
Which has better reviews, Protect My Choices or scour.com?
Do Protect My Choices or scour.com have ads?
Which is updated more often, Protect My Choices or scour.com?
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