Comparison

Simply to Impress vs VICI

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Simply to Impress

Create personalized, high-quality custom cards for any occasion. Choose from thousands of designs, add photos and messages, and utilize AI writing assistance. The app offers professional design review, fast shipping worldwide, and mailing services.

Highlights
  • Thousands of card designs
  • Intuitive design tools
  • Photo and text customization
  • AI writing assistant (MagicMessage™)
  • Professional design review
  • Mailing and addressing services
  • Worldwide shipping
Features
Read full description

Make every special occasion and milestone mean more with luxe, high-quality custom cards from Simply to Impress. Choose from thousands of stunning designs for every occasion and life event, like birth announcements, wedding invitations, holiday cards and more. Then customize your card in just seconds using our intuitive design tools. Add favorite photos, a personal message, names, dates and more. Whatever the occasion, your premium custom card will stand apart from the rest and delight friends and family everywhere. EASY: Making your custom card couldn’t be easier. Simply open the app and choose a stunning, one-of-a-kind design that reflects your style and personality. Then customize your card your way with just a few taps! Whatever or whoever you’re celebrating, your excitement will shine through in every gorgeous detail. Plus, every card is printed with care using premium inks on luxurious cardstock, right here in the USA. PERFECT: We’re obsessed with quality, so you can be sure your custom card will be perfect. Thanks to our sophisticated digital preview tools, you’ll be able see exactly what your card will look like before you order. Then our professional designers will review your card to make sure every custom detail is just right, expertly delivering simple photo retouching and color corrections at no extra charge. FAST: Never miss a special occasion or the chance to put a smile on their face! Our super-fast turnaround time means your cards will be shipped and delivered to your doorstep in just days. Your order will arrive in plenty of time for all your celebrations, whether it’s birthday invitations or holiday cards. We ship worldwide! UNIQUE: At Simply to Impress, we believe the most special cards are personalized. From weddings to Christmas, birthday parties to graduations, we have every occasion covered. The perfect card is here, just waiting to be customized by you! A PERSONAL TOUCH. Make your card look handwritten without ever putting pen to paper! Choose from real handwriting options. Not sure what to say? Our MagicMessage™ AI writing assistant will do the writing for you with just a few simple prompts. MAILING & ADDRESSING SERVICES We’ll happily ship your card order directly to you. Or, if you prefer, let us do the addressing and mailing for you! Just upload your address list, and we’ll do the rest. GUARANTEED: Discover for yourself what sets us apart. Every Simply to Impress order is backed by our “love it or your money back” guarantee. APP EXCLUSIVE – INDIVIDUAL GREETING CARDS FOR EVERY OCCASION! Create custom cards for every milestone moment and special occasion … Birthday | Thinking of You | Encouragement | Congratulations | Anniversary | Sorry | Valentine’s Day | Easter | Mother’s Day | Father’s Day | Get Well | Thank You UNPARALLELED QUALITY. UNMATCHED SERVICE. • We’re the easiest and most affordable way to make thoughtful, high-quality custom cards. • Choose from 1000s of designs to celebrate every milestone event and special occasion. • Add favorite photos, names, special dates and personal messages. • Customize your premium card in minutes and get your order delivered in just a few days. WHY SIMPLY TO IMPRESS? For nearly 20 years Simply to Impress has millions of customers celebrate life’s most special moments and build stronger personal connections one stunning, thoughtful card at a time. This is why we offer the most customizable, highest-quality, affordable cards available anywhere—now in an easy-to-use app that makes customization a breeze. It’s no wonder Simply to Impress has been voted #1 for holiday photo cards by the New York Times/Wirecutter’s for six years running! Unique. Affordable. Simply Impressive.

About

VICI

Discover on-trend women's fashion with daily new arrivals and exclusive app deals. Browse curated collections, create wishlists, and enjoy a seamless shopping experience with fast checkout and personalized recommendations.

Highlights
  • Daily new arrivals
  • Personalized recommendations
  • Wishlist functionality
  • Exclusive in-app deals
  • Fast checkout
  • Order tracking
Features
Read full description

VICI: Your Daily Dose of On-Trend Style! Discover the official VICI app and access your ultimate fashion destination, right from your iPhone or iPad! At VICI, we believe style should be inspiring, accessible, and constantly refreshed. That's why we bring you new arrivals every single day – unique and trendy pieces to update your wardrobe with unmatched consistency. Whether you're searching for that perfect dress – be it a sleek, modern silhouette, a flowing, romantic design, a free-spirited bohemian style, or a bold, edgy statement piece – or a cozy sweater for everyday wear, stylish denim, essential jackets, swimwear for your getaways, or the latest shoes and accessories & chic bags to complete your look, the VICI app has everything you need. We offer a curated selection of women's apparel, activewear, and more, with a keen eye on current trends. Find your perfect look, every single day. No matter your signature style, VICI celebrates you: • Discover sophisticated staples and polished silhouettes for your clothing needs. • Embrace delicate fabrics, flattering cuts, and romantic details. • Unleash your free spirit with eclectic prints and relaxed fits. • Dare to be bold with sharp lines and statement pieces for your everyday wardrobe. Enable exclusive in-app notifications and never miss a new item – our Daily Drop means fresh styles added every 24 hours, and popular pieces sell out fast! An Intuitive & Personalized Shopping Experience The VICI app is designed to make your shopping experience seamless and enjoyable: • Easy Navigation: Browse our curated collections by category (dresses, tops, bottoms, denim, shoes, bags, and more) with a clean, intuitive interface. • Your Personal Wishlist: Save favorite items to build your dream wardrobe and easily revisit them later. • Smart Recommendations: Discover new styles with personalized product suggestions tailored to your unique preferences. • Early Access to Daily Drops: Be first in line to shop our freshest daily collections and new arrivals, before they're gone! • Exclusive In-App Deals: Unlock special promotions and access items available only to VICI app users. Streamlined Shopping & Order Management Experience a faster, more efficient shopping journey: • Seamless Design & Flow: Navigate with ease through our sleek, user-friendly interface for an intuitive shopping experience from start to finish. • Lightning-Fast Checkout: Securely complete your purchase in just a few quick taps. • Effortless Order & Rewards Management: Easily track your past purchases and manage your loyalty points or rewards, all within the app. Enhanced Product Discovery & Presentation We've optimized the app for effortless product discovery and stunning visuals: • Stunning Product Galleries: Zoom in on every detail with multiple high-resolution photos (up to 10 featured per item!). • Detailed Product Descriptions: Each item features an engaging, concise, and informative description, highlighting its unique features and value. • Fresh Updates & Promos: Stay in the loop with real-time updates on new collections, sales events, and exclusive offers. • Instant Notifications: Never miss a new drop, a flash sale, or an important update with personalized alerts delivered straight to your phone. Engaged Community & Responsive Support Your feedback helps us grow! • Authentic Ratings & Reviews: Make confident choices by browsing honest feedback from fellow shoppers. We encourage you to share your experience and leave a positive review! • Dedicated Support: Our team is here to help! Get prompt, personalized assistance directly through the app's review section for any questions or concerns. Download the VICI app now and redefine your style with our exclusive collections, featuring new arrivals every single day!

Screenshots

Simply to Impress4 screens
VICI4 screens

Verdict

The call

Simply to Impress and VICI both sit at 4.9 stars, but that hides the real split: 93% of VICI's written reviews are positive against 64% of Simply to Impress's. VICI also leads on monetization model (free vs free with in-app purchases) and update cadence (weekly vs fortnightly). Simply to Impress's advantage is iOS requirement (16.0 vs 18.0). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Simply to Impress against 5.0 for VICI. Both are backed by a comparable volume of ratings — 2.5K and 11K respectively. Written reviews are what separate them: 64% of Simply to Impress's written reviews are positive against 93% of VICI's.

UpkeepUpdate frequency

Simply to Impress ships an update fortnightly, VICI weekly. Both last shipped on November 6, 2026.

Scorecard5 real differences · 5 level
Simply to Impress versus VICI: the parameters behind the verdict, then further details
ParameterSimply to ImpressVICI
PriceFreeFree
Rating4.9 (2.5K ratings)5.0 (11K ratings) — better
Positive reviews64.0% of reviews93.1% of reviews — better
Number of ratings2.5K11K — better
Update frequencyFortnightlyWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better18.0
Further details — not scored
Size207 MB84 MB
Age rating4+4+
DeveloperPlanetArtVici Collection

Customer experience

Simply to Impress

All ratings2,501 ratings
Positive97.0%
Neutral1.9%
Negative1.1%
Written reviews25 reviews
Positive64.0%
Neutral8.0%
Negative28.0%

VICI

All ratings10,679 ratings
Positive99.8%
Neutral0.1%
Negative0.1%
Written reviews58 reviews
Positive93.1%
Neutral1.7%
Negative5.2%

User reviews

Simply to Impress

From 2.5K App Store ratings

What we love

  • 🌟 Amazing quality
  • 🚚 Quick shipping
  • 💯 Excellent communication
  • 👍 Easy to use and customize
  • 🎨 Fresh and classic designs

Room to improve

  • 🤔 Misleading promotions
  • 💰 Unexpected additional charges
  • 🕰️ Slow website performance

VICI

From 11K App Store ratings

What we love

  • 👍 Great service and returns
  • 👍 Clothes always fit true to size
  • 👍 Stylish and fun clothes
  • 👍 Convenient app with great features

Bugs and requests

Simply to Impress

Reported bugs

2 issues
  • Incorrect discount application
  • Compatibility issues with older devices

Requested features

2 requests
  • Improved zooming for design preview
  • Ability to personalize multiple cards at once

VICI

No bugs or feature requests surfaced in reviews.

In-app purchases

None

Simply to Impress

No in-app purchases

None

VICI

No in-app purchases

Questions

Is Simply to Impress free?
Simply to Impress is free to download, with no in-app purchases.
Is VICI free?
VICI is free to download, with no in-app purchases.
Which has better reviews, Simply to Impress or VICI?
VICI is rated higher. Simply to Impress averages 4.9 out of 5 from 2.5K ratings, while VICI averages 5.0 from 11K ratings.
Do Simply to Impress or VICI have ads?
Neither Simply to Impress nor VICI shows ads.
Which is updated more often, Simply to Impress or VICI?
Simply to Impress ships an update fortnightly, and VICI weekly. Most recently, Simply to Impress was updated on November 6, 2026 and VICI on November 6, 2026.

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