Joy+ vs Behavior
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Joy+
Enhance your personal and professional growth with a companion app that helps you cultivate gratitude, visualize goals, and connect with expert coaches. Engage in a supportive community and track your progress through various milestones.
- Post gratitudes and track streaks
- Create vision boards with goals
- Connect with qualified coaches
- Engage in community chat
- Earn wellness scores and milestones
- Access community support
Read full descriptionHide full description
Joy+ — Create AI images and videos of yourself, practice gratitude, manifest your vision and connect with qualified Coaches worldwide! Your life has a direction. Joy+ helps you see it, feel it, and build it — every day. Joy+ is where gratitude becomes a daily practice, your goals take visual form, and real qualified Coaches help you move. Now with AI-powered image and video creation built in, your visions have never been more vivid. What you can do on Joy+: Practice Gratitude Daily Post what you're grateful for, build a streak, and watch your mindset shift. The Gratitude Streak Leaderboard keeps you accountable and connected to others doing the same work. Build Your Vision Create Vision posts using images, affirmations, and goals. When you hit a milestone, tap the Achieve button — and watch your progress unfold on your Analytics page. Create AI Images & Videos of Yourself (New!) Turn your ideas into stunning AI images and videos of yourself. Bring your goals to life visually in seconds — no design skills needed. You imagine it. Joy+ AI brings it to life! Connect with qualified Coaches Browse Coaches in Life, Business, Health, Leadership, Career and more. Every Coach is vetted and carries a blue verified badge. Direct messaging lets you build the relationship before you ever pay for anything. Enter The Zone A live chat room powered by one question: Who will you empower today? Show up, connect, and grow with like-minded people who take this seriously. Track Your Wellness Score Engagement earns points. Likes, posts, comments, Coach connections — all of it feeds your Wellness Score and reflects the energy you're putting in. Earn Milestones Start as a Beginner and climb through Bronze, Silver, Gold, Platinum, Diamond, Titanium, and Mythril. Are you a Coach? Joy+ is where Coaches grow their practice organically. Apply directly in the app and, once verified, you'll get: - A blue verified checkmark across the platform - Your website linked on your profile - A 5-star rating system to showcase your credibility - Coach Spotlight placement for increased visibility - Real-time chat access with leads inside The Zone - A YouTube video on your profile to introduce your Coaching style Leads come to you. You convert them on your terms. Download Joy+ and start today. Because the best time to build the life you want is right now.
Behavior
This app offers a safe, simulated environment to navigate social media, practice difficult conversations with AI, and gain self-awareness. It helps users recognize patterns affecting mental health and wellness, providing tools for reflection and anonymous questioning.
- Simulated social media feeds (Instagram, LinkedIn)
- AI-powered insights on social media patterns
- Practice difficult conversations with AI personas
- Anonymous Q&A for life and relationship advice
- Daily emotional check-ins and journaling
- Guided group discussions with expert moderation
Read full descriptionHide full description
Behavior is the app for seeing where your life is actually heading — and deciding if that's where you want to go. It turns your real week into Scenes: the moment in front of you, posed as a choice. The text you keep not sending. The thing you said you'd finish. The night that could go a few different ways. Tap where you'd go, and the story keeps moving — one step, then the next, until you can see where the path leads. Don't like it? Take the other one. The more of your life you bring in, the more it's yours — Scenes that feel less like a stranger guessing and more like someone who actually gets it. And it's not only you. Step into other people's stories. Run a character forward. See where your future self ends up. The same way the best feeds pull you through someone else's life, except here you're choosing every turn. What you'll find inside: • My Feed — your week, as the choices inside it. • For You — the moments worth sitting with, from people facing what you're facing. • Worlds — Scroll, Grow, and Meet: places to wander that sharpen what you see. • Players — the people your life turns on, and the room to go deeper. • AMA — the questions you'd quietly Google, answered straight. No judgment, and the asking only sharpens the picture. The feeds you scroll all day are pointed at your attention. Behavior is pointed at you. Same pull, your direction — and the story stays yours. Private by default. You choose what to bring in, and what to share. Your story, a few steps ahead. Terms of Use: https://trybehavior.com/terms
Screenshots
Verdict
The clearest difference is rating: Behavior at 5.0 against Joy+'s 3.4. Behavior also leads on update cadence (every 3 days vs every 2 weeks). Joy+'s advantage is in-app purchases (none vs 5) and ratings volume (15 vs 1). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Behavior sells 5 in-app purchases, starting at $4.99 per month. Joy+ asks for nothing beyond the download.
Behavior holds the better App Store score, 5.0 against 3.4. That said, the two scores are not equally well evidenced: Joy+ has 15 ratings behind it against 1, so its average is the more settled of the two.
Joy+ ships an update every 2 weeks, Behavior every 3 days. The most recent releases landed on October 14, 2026 and October 20, 2026 respectively.
| Parameter | Joy+ | Behavior |
|---|---|---|
| Price | Free | Free |
| Rating | 3.4 (15 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 58.3% of reviews | — |
| Number of ratings | 15 — better | 1 |
| Update frequency | Every 2 weeks | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported — better | Freemium |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 43 MB | 48 MB |
| Age rating | 4+ | 17+ |
| Developer | JoyPlus Inc. | Taboos LLC |
Customer experience
Joy+
Behavior
In-app purchases
Joy+
No in-app purchases
Behavior
- Behavior+$4.991 Month
- $5 Sephora Gift Card$10.00
- $5 Starbucks Gift Card$10.00
- $5 Roblox Gift Card$10.00
Show 1 moreShow fewer
- $5 Target Gift Card$10.00









