Telos vs Loop
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Telos
Discover your purpose and design a more intentional life. This AI-powered companion offers personalized insights, accountability, and tools based on positive psychology to help you grow and live fully. Connect with your aspirations and build momentum with actionable challenges.
- AI-powered life coaching
- Personalized purpose profile
- Actionable insights and challenges
- Positive psychology-based guidance
- Confidential and secure data
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Telos, your home for self-discovery and life on purpose. School teaches you everything except the most important subject: yourself. Telos is where you build a real relationship with who you are, so you can get off autopilot and live on purpose. Your Profile In minutes, a picture of who you aspire to be starts to emerge. Begin with your core virtues, the qualities you want to live by, then grow your profile into your vision, goals, and habits. This becomes your compass: the thing you check when life feels busy and you need to remember what actually matters to you. Your Ritual Design a moment to come back to yourself, on your schedule and on the days you choose. Your ritual recenters you on your virtues, your vision, your goals, and your habits, then gives you space to reflect in your own way. A few minutes for yourself. This is how purpose becomes a lifestyle. Your Coach Your Telos AI is available whenever you need it, over text, voice, or photo. It asks good questions instead of handing you answers, because the point is to trust your own wisdom, not outsource it. Think of it as a wise friend that won't answer for you, trained in positive psychology and ancient wisdom. Your Rings Every ring is a moment of insight. A gold Daily Ring gives you one small practice for one of your virtues. A green Growth Ring celebrates growth and reveals a pattern in your own life you might not have seen yourself. Share one with a friend, or take it into your coach and go deeper. Your Tools A growing library of self-guided exercises to build the inner skills nobody taught you. Work through them in the app or alongside your journal. Each one helps you wake up, grow up, and show up across all areas of your life. Why Telos Self-discovery, not self-improvement that stays surface-level. You cannot outperform your self-awareness. Telos starts from the belief that you have incredible potential already within you, and helps you build an honest, secure relationship with yourself that impacts the rest of your life. The whole human. Mind, body, heart, and soul, developed together. Not a mood tracker, not a meditation timer, not therapy. Conscious human development. AI that gives you back your agency. Most technology is built to keep you on it. Telos is built to send you back to your life. The highest goal of a coach is to become redundant. Yours alone. Built with industry-leading safety and privacy standards. Your reflections stay confidential, secure, and de-identified. Join the movement Telos is the technology layer of World On Purpose, a movement of people choosing to live intentionally. Workshops, circles, a pocket journal, and campus chapters. This is where it starts. Create your Telos and begin becoming who you're meant to be. Terms of Use and Privacy Policy: worldonpurpose.com/terms and worldonpurpose.com/privacy Questions or problems? Email connect@worldonpurpose.com and we'll jump right on it.
Loop
This audio journaling app helps you reflect and grow with quick, timed entries and personalized daily prompts. Understand your moods and patterns by tracking emotions and experiences, and save key moments. It offers a private and secure space for your thoughts.
- Timed audio entries
- Personalized daily prompts
- Mood and pattern tracking
- Automatic saving of key moments
- Daily reflection summaries
- Multiple journal types
- Private and encrypted data
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Loop is an audio journaling app designed to help you reflect, grow, and track your journey, all in just a few minutes a day. Why Loop? Quick & Timed Entries No rambling, no pressure. Each entry is timed so you can capture your thoughts fast and stay focused. Daily Reflections, Tailored to You Every day, you’ll get personalized prompts based on your past entries, helping you uncover patterns and new insights. Understand Your Moods & Patterns Track what topics lift you up or bring you down. Loop helps you connect the dots between your emotions and experiences. Save Wins, Affirmations, & More From small victories to major breakthroughs, loop automaticlly keeps a record of key moments from your responses. Track Your Mood Over Time See how you’re feeling day by day with a schedule designed to help you notice correlations between entries and mood. Summarized Daily Reflections At the end of each daily reflection, get a short and insightful recap of your thoughts and moods. Different Journals for Different Needs Whether it’s through a dream journal or success log, loop is there to fit your personal journaling style. Private & Secure—Always Your data stays yours. Everything is encrypted, and we will NEVER use third-party providers. No one but you can access your entries. Start looping your thoughts today. This app is subject to Apple's standard EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
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Verdict
Telos and Loop both sit at 4.7 stars, but that hides the real split: 100% of Loop's written reviews are positive against 62% of Telos's. Telos's advantage is iOS requirement (15.1 vs 17.0). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Telos sells 2 in-app purchases, starting at $9.99 per month and Loop sells 2 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.7 for Telos against 4.8 for Loop. Both are backed by a comparable volume of ratings — 42 and 25 respectively. Written reviews are what separate them: 62% of Telos's written reviews are positive against 100% of Loop's.
Telos ships an update every 6 days, Loop every 5 days. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.
| Parameter | Telos | Loop |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (42 ratings) | 4.8 (25 ratings) — better |
| Positive reviews | 61.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 42 — better | 25 |
| Update frequency | Every 6 days | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 103 MB | 4 MB |
| Age rating | 12+ | 4+ |
| Developer | Telos Labs, Inc. | BANW TECHNOLOGIES LLC |
Customer experience
Telos
Loop
In-app purchases
Telos
- Membership14 Days trial$9.991 Month
- Membership$19.991 Month
Loop
- Loop Premium$3.991 Month
- Loop Premium$24.991 Year









