LEGO® Play vs emagineer

LEGO® Play is the safe creative app for all brick lovers, builders, and creators! Step into a world of digital creativity tools where you can create, experiment, and explore your imagination. Play your way! Explore creative ideas Got a passion? Express your creativity with fun tools designed for kids. From drawing and storytelling, to making videos and building with LEGO® bricks, there's no limit to what you can imagine. • Whether you're into building, art, drawing, photography or comics, the Creative Canvas tool is where your ideas come to life. • Want to make a film? Use the Stop-Motion Studio and be your own director! • Master builder? The Brick Builder tool lets you make your own fun 3D LEGO® creations. • Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures. Make it yours A creative app that you can make your own. Style your avatar, your space, your vibe. It’s your world to express yourself in. • Design your own LEGO® avatar and choose fun outfits and accessories. • Create a custom username. • Showcase all your creative builds on your profile. • Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations. • Build multiple homes and create your very own LEGO® neighborhood! Search for inspiration with LEGO® Play Discover a safe and creative space to find inspiration for your next build. • Explore new ideas and skills for your own builds. • See unique digital art, stop-motion animations and LEGO® builds. • Search and discover creations related to your interests. Enjoy creative games for kids Explore a growing collection of safe games for kids. Race awesome vehicles, blast off into space, take on sports challenges, and meet amazing animals in fun games designed for creativity and play. Discover LEGO® stories and characters Explore adventures, challenges and creative content from your favorite LEGO® themes and characters. • Follow adventures featuring your favorite LEGO® characters and heroes. • Explore content inspired by LEGO® City, LEGO® Friends, LEGO® NINJAGO®, LEGO® Star Wars™ and other popular themes. • Complete fun challenges, watch videos and unlock new ideas for building and play. Play & explore safely LEGO® Play is a secure, moderated app for kids to explore creative ideas and LEGO® content safely. • Verified Parental Consent is required to unlock the full LEGO® Play creative building experience. • All content is moderated before appearing in the app. Unlock the full experience with LEGO® Insiders Club Get full access to all LEGO® Play content, with a LEGO® Insiders Club membership — it’s free and easy to sign up! Ask a parent or guardian to help you sign up. Important information: • The app is FREE and there are no in-app purchases or third-party advertising. • To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details. We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO® building and learning experience for kids. • You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. • For app support, please contact LEGO® Customer Service: www.lego.com/service. • Check if your device is compatible at: https://www.lego.com/service/device-guide. LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ©2026 The LEGO® Group.

Don’t Buy Another Toy Set Until You Download This Free App! Got LEGO® sets sitting on a bedroom shelf, displayed in the living room, or stored away in cupboards? emagineer gives you a Master Builder experience right in your pocket, helping your family get double the value, creativity, and play out of your existing LEGO collection! emagineer is the world-first companion app that breathes fresh life into the bricks you already own. Simply add your sets to your digital collection, and our engine instantly reveals hundreds of new builds, retro models, and custom creations you can construct right now! Whether you’re a parent looking to beat the cost of living, or an adult builder wanting to relive classic childhood themes, emagineer gives you a Master Builder experience right in your pocket! WHY YOU NEED EMAGINEER TODAY (100% FREE!) Unlock Hidden Builds: Instantly see all the official sets, alternate creations, and hidden models hiding inside your family’s combined brick collection. No brick gets left behind! The "97% Match" Life Hack: Want to build a premium $200+ set? emagineer checks your existing collection and shows you what you can build. If you’re 97% of the way there, don't buy a new set—just grab the last few missing bricks and start building! Build Your Own "Brickie": Turn yourself, your kids, your partner, or your friends into custom Brickie characters—complete with step-by-step building instructions! Custom LEMOji Stickers: Take a selfie and convert yourself into a personalized LEMOji avatar to share across iMessage, WhatsApp, and social media! Nostalgic 20–30 Year Retro Sets: Rediscover the magic of your own childhood! Access building instructions for vintage sets from the last 20–30 years that are no longer sold in retail stores. Pioneer & Builder Member Perks: Paid members unlock ultimate VIP status! Secure your custom username reservation, exclusive community status, and direct entry into our huge $12K LEGO® Experience Competition (Terms apply; strictly restricted to active paid member tiers). HOW IT WORKS IN 3 EASY STEPS: 1. Download the App (100% Free) – No subscription required to start exploring! 2. Add Your Sets – Tap in the sets you already own at home. 3. Discover & Build – Instantly view step-by-step instructions for hundreds of fresh creations ready to build today! Join the AI Building Revolution emagineer is built by builders, for builders. From debuting our prototype at LEGO World Copenhagen to creating the world’s first patented AI-powered building ecosystem, we are on a mission to redefine physical & digital play. Every set you add helps train our smart engine and unlocks even greater features for the future! Legal & Independence Disclaimer emagineer is an independent platform and is not affiliated with, sponsored by, or endorsed by the LEGO Group. LEGO® is a registered trademark of the LEGO Group. EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/