Beginning vs Flore

Your Wellness Companion—From Period to Postpartum Beginning.com is the only app designed to support women through all stages of life: menstruation, fertility, pregnancy, postpartum, and menopause. Whether you’re trying to conceive, preparing for birth, or managing hormonal changes, Beginning is your sanctuary of calm, clarity, and science-backed support. Now updated to work hand-in-hand with the Beginning Online Academy — our new platform offering expert-led courses on pregnancy, periods, fertility, and menopause. Features Therapeutic Sound Journeys Experience immersive 3D soundscapes based on music therapy research to: • Relieve pain during periods, labor, and postpartum • Reduce anxiety and stress during pregnancy and menopause • Promote restful sleep and emotional balance Crafted by musicians and wellness experts. Just plug in your headphones. Smart Trackers • Period and ovulation tracking with cycle predictions • Week-by-week pregnancy tracker with baby development milestones • Menopause symptom journal • Visual cycle history to spot personal patterns Personalized Wellness Feed • Articles, videos, and insights tailored to your current life stage • Choose your focus: fertility, hormones, motherhood, calm, etc. • Created and reviewed by medical professionals Companion to Beginning Online Academy This app is designed to support your learning and healing journey from academy.beginning.com. Use the app to: • Listen to sound therapy protocols that accompany your course • Track your cycle, symptoms, and emotional changes • Enhance your wellbeing between modules From “The Nourished Mother” pregnancy course to upcoming programs for period health and menopause mastery, this app keeps you grounded and connected. Privacy First As a proudly EU-based company, we operate under GDPR—the world’s strictest privacy standard. Your personal data is never sold or shared. Free to Try. Easy to Love. Download Beginning.com for free and explore our calming sounds, symptom trackers, and curated content. Try it with a 7-day free trial, or unlock everything with a monthly, annual, or lifetime subscription. Terms: beginning.com/terms-of-use Privacy: beginning.com/privacy-policy

Flore turns caring about your gut into something you'll actually look forward to. Adopt a living gut companion — a friendly, science-accurate microbe that grows, reacts, and levels up as you build healthy daily habits. Check in each day, dress your microbe in gear you unlock, and watch your streak (and your gut knowledge) grow. WHAT'S INSIDE • Your gut companion — a cute, science-based microbe that lives on your home screen and grows with you. • Daily check-ins with your Guide — a warm, judgment-free companion that remembers your journey and keeps you company. It's a conversation, never a survey. • A dress-up wardrobe — earn hats, eyewear, jewelry, backdrops and more as you stay consistent. Because caring about your gut should feel good. • Personalized probiotics — explore GoodOnes and Neuro formulas built around real goals, with simple, guided ordering. • Progress you can see — XP, streaks, Flore Bucks, and a program timeline that shows what to expect next. • Learn your microbiome — bite-sized, plain-English articles about the good bugs, the not-so-good bugs, and everything in between. WHY FLORE Flore (formerly Sun Genomics) has spent years helping people understand their gut. The Flore app brings that world to your pocket — friendly, personal, and built to keep you consistent, one small habit at a time. Flore supports general wellness and healthy daily habits. It is not a medical device and does not diagnose, treat, cure, or prevent any disease. For medical concerns, please talk with a licensed healthcare provider. Questions? support@flore.com SUBSCRIPTION Flore Premium - $7.99 per month, auto-renewing. Unlocks Gut Instincts quizzes, AI recaps and Neurobiotics tracking. Payment is charged to your Apple Account at confirmation of purchase. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period, and your account is charged for renewal within 24 hours before the period ends. You can manage your subscription and turn off auto-renewal in your Apple Account settings after purchase. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://flore.com/policies/privacy-policy